Domain Audit
-
Hi
What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years.
I need to find the quickest and best tool to do this with. Any suggestions would be great.
-
Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I really like seoma10's answer.
People who are really good at doing audits are usually doing audits, not making "tools". In addition, the job of doing a really good audit has paths and tasks that would be difficult to program because they are different in every situation.
Most people looking for tools are looking for "free tools" and audit experts don't receive a good return by building free tools. However, if you are willing to pay for a tool, then the brain of a very experienced and knowledgeable person is the best tool.
-
For best results DIM (Do It Manually!)
Joking apart I would stay away from automatic audits, they are often incorrect and can give you a pack of trouble.
I would start by setting yourself out a strategy something like the following:-
- Fix coding and visual errors
- Use Moz Open Site Explorer and find which sites have the best reputation on the web (you can compare several sites in one go).
- Research all the domain names that you have, put them in a spreadsheet, rate them for brandability, reputation and if they have any current positions worth maintaining.
By the end of this you should have a good idea of the quality and how far reaching powerful brands are.
Also don't forget social media, although not directly related to SEO it will give you a good idea is to brand reputation.
Hope understood your question correctly, if not please elaborate and see what I can do to help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has a .cleaning domain not been indexed on Google?
One of our clients domain names is http://companyname.cleaning I've done all of the on-page SEO, submitted a sitemap to Google and am currently monitoring the analytics and data on MozPro. The next scheduled update on domain authority is the 21st of July? We must have had this on since April, the website was most likely launched at the end of March. Is it normal to wait this long for a site to be indexed and the domain authority to rise?
Moz Pro | | birdmarketing0 -
Why my domain authority doesn't update
Hi people I want to know why my new domain "https://reise-visum-australien.org/ "(register in about 2 months later) doesn't have authority? I built many good links for this site whole these 2 months but the domain authority doesn't update
Moz Pro | | vahidafshari450 -
Is there a way to get the domain authority of a subdomain?
For example, www.storage-mart.com and us.storage-mart.com both show the same DA in OSE. I believe it's the DA of the root domain. How can I compare the DA of the 'www' and 'us' subdomains?
Moz Pro | | Whitespark0 -
Domain Authoriy/Link Authority - Link Building
At what point do you think that an inbound link becomes a bad or low quality link when it comes to the inbound links page domain Authority and page Authority. SO as they are scored 1-100 in each case. At what score would you attempt to get rid of such links.
Moz Pro | | askshopper0 -
One of my sites got hit with the exact match domain algo change in google.
one of my sites got hit with the exact match domain algo change in google. I was wondering if it would be trouble or beneficial to add about 10 directory links in the the highest page rank directories in the seomoz directory list. It looks like i only have about 17 root domains linking to my site so far that are natural links and not directory links. i have no directory links as of yet. Will this help or does it spell trouble getting this many directory links in a few months? Thanks mozzers! Ron
Moz Pro | | Ron100 -
Domain Authority is up, how do I find out what changed?
Hi, I’m a noob so if this is a really obvious question, I apologize. Our domain authority increased this week. I wonder if there is any easy way to find out what changed. (We didn’t do anything.) Thank you! Ann
Moz Pro | | anns0 -
How to Calculate % improvement in Mozrank and Domain Authority
I understand the concept that mozrank and Domain Authority are measured on a logarithmic scale . http://www.seomoz.org/learn-seo/mozrank I'm trying to determine the percentage improvement in the Logrithmic value. For example Original Domain Authority 60 Original Mozrank 5 End Domain Authority 63 End Mozrank 6. So 5% change in DA and 20% change in MozRank. How do we convert these numbers to the real logrithmic change?
Moz Pro | | webbroi0 -
Why Do Domain Link Metrics Differ in Keyword Difficulty Report vs OpenSiteExplorer
If anyone could shed some light on this that would be great. It seems as if the two tools are using different versions of the database?
Moz Pro | | belasco0