Open Site Explorer - Spam analysis: need help with inbound links... from my site!
-
hallo,
reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image):
The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site.
How is that possible? Should I remove those links?
Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments).
Should I treat them differently?
Thank you for your time.
-
thank you very much Matt!
-
Hi Giorgio!
You can find your MozTrust and MozRank in the Links section of Moz Analytics under Competitive Metrics, or in Open Site Explorer under Compare Link Metrics. The right score for your website will depend on the scores of your competitors. Higher is always better, but you should at least aim to be ahead of the sites you compete with for rankings.
Since those are link metrics, you'd probably benefit from a competitive link analysis. Rand explains that in this Moz Academy video.
As for a technical audit, the Beginner's Guide to SEO covers a lot of the factors, as does the Web Developer's Cheat Sheet. There are other resources in the Learn section, and a lot of the tools in Moz Analytics can make the process much easier, as well. It's up to you whether you feel comfortable running the audit yourself, but if not a consultant would be a good idea.
That help?
-
Thank you Peter and Chris for your help, and I will definetly look into the links you gave me.
I need some further clarificattion, though.
How low is my MozTRust and MozRank? How can I know what should be the right score, for my website?
Getting a technical audit: how do you suggest to proceed? there is a ckecklist I could go through or should I look after some expert advice?
thank you again
-
First - calm down and see with attention this screen.
This screen in OSE "Inbound links" show all types of links - this page only, sub-domain level, domain level, internal, external, redirects, follow, nofollow, etc. In order to filter some of them you need to use three drop downs. Also internal links isn't spam signal.
So score 5/17 meaning:
- Low MozTrust or MozRank score
- Large site with few links
- Site link diversity is low
So first can be fixed with few more links over internet. This will heal also second issue. The most interesting is third - you need to play with anchor text to make something called "perfect link profile". I'm not going to explain here what this mean but in theory you should link your site with different anchors with different links. This can be image links, "click here", "visit site" and many other.
I think that read your question few days ago about some site issues as i remember. So you need to make technical audit of your site and his link profile before proceed with link building.
PS: Also please check Rand explanation about Moz Spam Score:
https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk
https://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-fridayhttps://moz.com/help/guides/research-tools/open-site-explorer/spam-analysis
and see what are your issues compared to other. I'm not paying customer and unfortunately i can't see this report for your site. -
Your website has a spam score of 5 therefor any links coming from your website will have a spam score of 5. There are several links above that red box that also come from your website and have a spam score of 5.
In order to reduce your spam score, you will have to remove backlinks from the sites that Moz says are spammy and/or build more links from high authority websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Tanked since new Site redesign land new url Structure ? Anything Glaringly Obvious I need to check ?
Hi All, I've just checked my rankings and everything on my eCommerce Site has pretty much tanked really badly since my new URL structure and site redesign was put in a place 2 weeks ago. My url structure was originally long and had underscores but we have now made it clean, shorter and use hyphens. We also have location specific pages and we have incorporated these into the new url structure.Basically it now pretty much follows the breadcrumb trail on our website. We were originally a general online hire site but now we have become niche and only concentrating on one types of products, so we got rid of all the other categories/products and pages we do not deal with anymore. Our Rankings issue , was only bought to light in the most recent MOZ Ranking report so it's looking site google hates our new store. Someone mentioned the other day, that Google may have been doing a Panda/Penguin refresh last weekend, but I am surprised to have dropped like 20 to 50 places for most of my keywords. We have set up the 301 redirects, We have also made the site alot smaller and set up a few thousand 404's to get rid of a lot of redundant pages . We have cut down massively on the thin/duplicate content and have lots of good new content on there. We did new sitemaps , set up schema.org. , increase text to code ratio . Setup our H1-H5 tags on all our pages. made site mobile responsive.. Basically , we are trying to do everything right. Is there anything glaringly obvious , I should be checking ?. I attach a Short url link if anyone wants to have a quick glance- http://goo.gl/7mmEx i.e Could it be a problem with the new urls or anything else that I should be looking at ?.. I.e how can I check to make sure the link juice is being passed on to the new url ? Or is all this expected when doing such changes ? Any advice greatly appreciated .. Pete
Intermediate & Advanced SEO | | PeteC120 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
How to make Link Building for the E-Commerce sites?
Hello everyone, I just ask one question: How to make Link Building for the E-Commerce sites?
Intermediate & Advanced SEO | | backlinkmag0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Heavy Internal Linking Help
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links). For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things. My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links. So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
Intermediate & Advanced SEO | | MikeRoberts0 -
Whats the best search parameters on Open Site Explorer for identifying un-natural back links?
Using open site explorer, what parameters will best narrow down low quality back links(or back links that could be viewed as un-natural by Google)? ie. blog networks, link schemes, etc.
Intermediate & Advanced SEO | | Stromme0 -
Are Facebook links really helpful?
If they are no follow, how can I benefit? If Google isn't using this data, than why would we bother to LIKE anyone or anybody?
Intermediate & Advanced SEO | | SEObleu.com0 -
How to retain link juice moving to new site, cms and servers?
We have been hosting our website with a provider (their design and CMS) and we are now moving to a new design, better content focussing on keywords in a different CMS platform on different servers but want to retain the link juice from the old site. We have used Open Site Explorer Report to determine all the links to the old site and the pages they link to. What is the best strategy to keep the link juice flowing to the new site? Example This site <http: www.dogslifedownunder.com="" what-is-worse-then-going-to-the-v-e-t="">links to this page <http: 19105="" www.sydneyanimalhospitals.com.au="" ourstaff="" thevets="" tabid="" default.aspx="">on the old site.</http:></http:> We will have a similar page on the new site with the same staff members called for example: How do we ensure that the we retain the link juice? Any thoughts most welcome.
Intermediate & Advanced SEO | | Peter.Huxley590