Two Similar Profile Pages: One Ranks 2 in Google - The Other 150
-
My client's site has a directory of doctors on it's site and they are targeting weight loss surgery patients.
The problem is that when searching "weight loss surgeon richmond va" one of the doctor's profiles ranks 2nd in Google organic results while the other is not even in the first 10 pages.
Both have very similar link profiles and I have checked all the technical things like noindex tags, canonicals, etc to see if that might be the problem but it all checked out. The second doctor's profile IS indexed in Google, just not ranking.
We have done a lot of work to push his profile page up in the rankings but all efforts seem to have fallen short.
Here are the profiles:
http://advancedsurgicalpartnersofva.com/physicians/profile/Gregory-L-Schroder-MD - ranks 2 in Google
http://advancedsurgicalpartnersofva.com/physicians/profile/Matthew-Brengman-MD-FACS - does not rank
Any ideas would be much appreciated!
-
Thanks Russ!
This reaffirms what I was thinking as well. Didn't know if someone else would find another issue.
-
Seeing as you already enjoy 2 top 10 rankings (the profile page and the home page), it is going to be difficult to secure much more as you are fighting against Google's domain clustering algorithm (Google doesn't like to only show results from a single domain, they want some diversity). However, ranking #150 does sound a little crazy.
I noticed a high % of inbound links to that page have been nofollowed. The primary link source was a pr newswire release (https://www.hungarianbiotech.com/gate/v3/news_details.php?news_id=80137&page_id=?next=1641)
Sounds like this page needs some decent links. Are there any organizations, charities, etc. which he is a member of that would offer a link to his profile?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Is Google Certified shops a ranking factor?
Hi This is to spark a debate, rather than an answer which has a specific answer. While Google may claim that being on the certified programme doesn't increase your ranking, but part of their algorithm looks into whether a website is trustworthy. To get accepted onto the certified shops you have to prove your a trust worthy reliable business that constantly gets audited. So surely this must be directly / indirectly be a ranking factor? Just thought I would throw it out there for a debate.
Intermediate & Advanced SEO | | Andy-Halliday1 -
2 links from the same external page question
Hi, I have always thought if 2 links on a single page, both going to the same url wouldnt pass PR from both. I watched a Matt Cutts vid and he was saying in the original algo it was built in that both links would pass PR. So for example if I guest posted say 1000 words and this article had 2 links pointing to the same url would they both work? Cheers
Intermediate & Advanced SEO | | Bondara0 -
Splitting one page into two
Good day everyone! If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y? What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term? I don't want users searching for term X to end up in page Y. Thanks!
Intermediate & Advanced SEO | | andrep0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
How do you transition a keyword rank from a home page to a sub-page on the site?
We're currently ranking #1 for a valuable keyword, but the result on the SERP is our home page. We're creating a new product page focused on this keyword to provide a better user experience and create more relevant content. What is the best way to make a smooth transition to make the product page rank #1 for the keyword instead of the home page?
Intermediate & Advanced SEO | | buildasign0
