Linkbuilding for Medical-Industry Sites
-
Hey Mozzers,
I currently have a client in the medical industry who I'm trying to build some keyword rankings for, but I'm having a hard-time finding low-/no- cost link partners.
The client specializes in 'breast augmentation procedures' (ex. breast reduction, breast enhancement, reconstruction, etc.), however, a lot of the sites I've been finding throughout my link prospecting efforts are either low-quality or haven't published content in at least several years.
My question to you all is:
Have you found any SEO strategies to be particularly successful for medical industry-based sites or plastic surgeon sites?
Thank you all so much for taking the time to read this! I'm looking forward to reading your responses!
-
Great question! I would love to hear more answers to this as I have a client in medical waste disposal. I guess you can say I'm in a similar predicament with link-building :).
-
Thanks Russ, that's definitely some great food-for-thought. I will give this a try and let you know how it works out!
-
This is going to be a difficult industry because of the sensitive nature of the services. If I were you, I would focus on the reconstructive side of the business. This is where you will get links and, hopefully, some of that link value will flow through to your other product lines. You have a couple of options then...
-
Charity: This one is obvious. The client should be actively engaged in the charitable community, building relationships that help connect families, friends, patients and, ultimately, funding to charities. Your client should constantly be running charitable events, fundraisers, etc. that serve the public good - it does good and gets lots of attention.
-
Medical Content: I think there are two basic options under this
-
Broken Link Building: There are quite a few opportunities here. You can re-create and improve on missing breast cancer content. Make the content great, then reach out to every site that used to link to the old broken page and tell them to update to your link. If you havent read it yet, take a look at The Broken Link Building Bible for more info...
-
Resource Page Link Building: Once you have created these high quality pages, you can start reaching out to every health and cancer research page. There are tons of pages on the Internet that organize links related to resources for patients, survivors, friends, family, etc. related to breast cancer.
-
Hopefully this will give you a start.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One company, two audiences. Ok to make two sites?
I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again. I have two distinct audiences for a real estate business I'm working with (very different needs and interests): Farm Buyers Residential Buyers My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site: Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place) Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites) In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user. Thanks, everyone!
Local SEO | | Gabe_BlueGuru
Gabe2 -
Duplicate site with same content
Hi All, I hope someone can assist, We have 2 brands that sell the exact same products. We have a main and an off brand. We just redeveloped the main brands site and now have to do the off brand (was owned by another company and we acquired them, we then changed their products to match ours). Am I able to pretty much clone the site and just change the branding and rel canonical each page to its original on the main brand? Granted I will lose rankings but will it be something that will affect anything else? I want to do this so it saves us time in updating products on both sites (and avoids errors in incorrect pricing). Would appreciate some guidance with this one 🙂 Cheers Dave
Local SEO | | CFCU1 -
Inherited a site by well known company - Input and opinions please!
Hi all, Just handed the keys to this site "newly" designed and put together by a large well known company during a small business experiment they were running. They took a dated old non-responsive site with questionable architecture and even more questionable SEO practices and made it responsive and well... what you see now. I skimmed it and started to review and audit but decided I was a little too close to be neutral so thought some third party opinions would be helpful as a start. I guess I'm just hoping for some fresh eyes to take a look and give me your overall impression re: structure, coding, SEO etc and then some idea of how you might tackle all of what I was handed if it were a perfect world scenario where there was actually a good, strong budget and a lot of time to spend. WWYD in other words! 😉 Thanks so much for any comments in advance! www.certifiedroofing.info
Local SEO | | Pixelwik0 -
Video marketing strategy for new sites - Youtube / third party vs self hosted?
Howdy Mozzers, We are a new UK solar comparison site looking to implement video to help buid our site traiffic / leads. We currently make a 1 min video summary of our blog posts using Animoto and embed the video at the top of the blog post on our site. The original thought of introducing video was to help our blog posts rank higher. My question is, which of the following strategy is the best for building traffic and generating leads for our site 1. Hosting video on Youtube and embedding it on our site 2. Hosting video on Animoto and embedding it on our site (not sharing on youtube) 3. Hosting the video on our own domain and not sharing it on Youtube and other third party sites 4. Embedding the video from youtube or animoto on our site and sharing it everywhere (dailymotion, vimeo,etc) Our target audience is UK only for the time being. We would like to build traffic quickly and are focused on the short term. I would be appreciate any replies discussing the different advantages disadvantages of the options and a final personal opinion. Thanks!
Local SEO | | MozBoy0 -
How to get links for boring niches/industries?
I've asked this question before, but it's 12/18 months on, the SEO landscape has changed, and new people are aboard. So basically, how do others look/achieve links for industries that generally have static sites with little to report. My books are awash with forklift truck, accountants, concrete companies. Very little happens in their businesses - someone orders concrete... my client delivers concrete. Someone orders a forklift.... my client sends a forklift..... Yes, we can do a bit of social, but where else would people go for link building. If my client was a wedding photographer, a mountain climber or cancer specialist, I'd be rolling in ideas, as it is, I find myself a little stumped sometimes.
Local SEO | | Gordon_Hall0 -
Does having /search/ in your URLs for searches within your site hamper these URLs from coming up on Google SERP's?
We are an aggregate site for a particular category and have our own internal search wherein visitors can search for local references to services that they are looking for. We use SOLR search and our results page for the "Tag123" search would look like www.mywebsite.com/city/search/tag123 For some reason, we see that these pages are all indexed on Google but they do not come up on SERPs appropriately! The content is unique and we also have appropriate title and description tags on these pages.
Local SEO | | mycity4kids0 -
If you have a product on your site that's only available in the US, is there a way to avoid it leading to a 404 error if a user in Canada accesses it?
A client has some products on their site that are only available in Canada. When a user in the US accesses the product listing, it results in a 404 error page. Are there any work-arounds for something like this? Thanks in advance!
Local SEO | | DA20130 -
Mobile Options for indexing mobile sites and live sites.
Our development team has noindexed our mobile versions of desktop pages in Wordpress. I am wondering if there is a negative impact to noindexing the mobile pages? We have a desktop version of the page live so the content is available in both locations and I believe we would be avoiding duplicate content issues by no indexing the mobile page, is there a reason I am missing that I would not want to noindex my mobile pages? Thank you in advance for your assistance.
Local SEO | | Highline_Ideas0