Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does embedded content (from my site) help seo
-
hi
i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc).
from an seo perspective i have two questions:
1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit
2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
-
Hi Neil,
Don't host the video in two separate locations. You don't want to publish it to Youtube and also store it on your own server, for example. In light of your latest comment, I'd suggest you publish the videos to Youtube, embed those videos on your site, and encourage the hotels to do the same. You should associate the Youtube channel with your own site, and provide links back to your site from the videos (as Andy suggested). Follow the steps outlined in Youtube's guide.
In an ideal world -- a world where all 90 hotels were happy to link to your website -- this advice might be different. Ideally, you'd have links to your site. But if you self-host, it seems likely that you'll have hardly any views: your hotel partners won't link to the videos, and the videos won't be easily discoverable. By hosting on Youtube and encouraging video embeds among your hotel partners, you can at least, as you said, generate a lot of interest around the content. Google does favour Youtube videos in SERPs, so this strategy should help your Youtube channel perform well for queries related to your partner hotels. You can use cards or annotations in the Youtube videos to direct visitors to your site, as well as providing a link in the description.
-
thanks andy - yep that tricky part is the hotels wont want to embed the video if it links to my site (as that will then mean someone could end up seeing their competitors). i guess i could do both with a version on my site and one on youtube or is that dodgy for duplication? sorry for confusion but its a key part of my content strategy and i have investing in high spec cameras to eithr do drone footage or virtual tours (which would sit on my site) and want to ensure this engaging content gets viewed as much as possible (so embedded on their sites) whilst enhancing the credibility of my own site
thanks - sorry for waffle!
-
Look past YouTube for your SEO benefits Neil. If you have a lot of hotels working with you, links from these to key pages on your site will be much more beneficial for you.
However, this doesn't mean you should ignore YouTube, as it can be a great source of traffic. Get those call-to-actions in there, as a video watermark, as a link on the video and from your channel, and engage with those that join in with the discussions. Human interaction can play a big part.
-Andy
-
thanks - i see what you mean. as there will be potentially around 90 well established hotel sites embedding these videos (will be more than one - around 6 per hotel) is there anything i can do to get more seo juice from them doing well on youtube?
-
Hi,
The best way to look at video, is look at any search results where they appear - Google never shows anything that is self hosted. In terms of getting traffic from a video, I would be creating the video and hosting it on YouTube and then embedding that on your site. Create your own channel and then link back from the videos and your channel back to your site.
Perhaps if a video is embedded on a hotel's website, you could try and figure in a way to get a link back to your own site as part of the 'package' on offer.
I hope that makes sense?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Diminish the spam score of the site?
I AM HERE TO DISCUSS MY PROBLEM AFTER THE GOOGLE CORE UPDATE OF OCTOBER MONTH MY WEBSITE SPAM SCORE IS INCREASING RAPIDLY HOW TO CONTROL THIS PROBLEM PLEASE HELP ME ASAP MY WEBSITE NAME IS EGYPT DIRECT
Link Building | | aprase1 -
Block Links From Spam sites
can you block links from other websites?ie: links backlinking to your site, causing a high spam score.
Link Building | | Socialdom0 -
Backlink Transparency with SEO Agency
Hello everyone. I recently started working with an SEO agency and today they gave me an updated keyword report which showed some increase in rankings. I was not aware that any backlinks had been created yet so I asked for a report of the links. Their response is below and I am just wondering if this is normal practice being I have not worked with any type of SEO agency yet. "
Link Building | | wonderd24
Hey Daniel, We release a small report on them which the guest blog team will do soon. We don't reveal all backlink sources unfortunately because people have tried to bother the webmasters we have and basically steal our techniques. But rest assured you will be ranking at the top of the pack with our methods 😃
"1 -
Backlinks from translated content
Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!
Link Building | | PangeaLangs0 -
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Press Release Sites
Do Press Releases sites still worth to engage in terms of link building and domain authority building? I heard they don't deliver link authority anymore? If they they still do, Which top 10 free and paid site would you recommend? What is the up-to-date link building method would you recommend? Thank you very much!
Link Building | | DigitalJungle1 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121 -
Which Directory Sites to Choose?
Hi All I am a newbie to SEO and have a quick Q. Assuming that appropriate steps would be to; a) Ensure all onsite matters are are correct, title tags, meta descriptions, redirects, canonical issues. b) Submit to Directories c) Build Links I am approaching step b) Which Directories are worth submitting to? For those which require payment, how can I decide which are value for money or should I just use SEOMOZ list of links and assume that theyre worth the $50 - $100 if my higher ranking competitors have links from these directories. Also, can this be looked opon as grey/black hat 'buying of links'? Thank you Sean www.pretavoir.co.uk
Link Building | | seanmccauley0