How to handle brand description on product pages?
-
Hi Mozzers,
Hope you're doing good. I have a content placement related question.
Assume, I have 1000 products of brand A, 1000 of brand B, and so on. Now, if I want to put brand specific 200-words description on each of these product pages. I'm creating duplicate content across the site by putting absolutely same brand description on these product pages i.e brand A description on first 1000 pages, brand B description on next 1000 products and so on.
Looking for an expert advice around placement of content here i.e how can I add brand description on product pages and avoid duplicate content penalty? Any help?
-
Sure. Thank you so much for confirming the same.
For the first time today, my recommended solution for a problem was supported by you. I'm really happy about it. "Moving in the right direction" feeling
-
If they insist on having brand information, then yes, the alternative is to have a small portion of brand information, with a link to the full brand text on its own page.
-
Hi Sir Alan,
Thank you so much for your response. I agree, actually I also recommended the same solution of creating new brand pages and then linking them from the product pages but they (product team) wants to show brand description on product pages itself.
Could you please recommend any other solution here? If there can be another way to implement this. Or else, we might show a few words of description there along with a link to brand page.
-
Nitin
200 words - what is the point / value of having that repeated on thousands of pages? It's not unique, and regardless of what some people think about it being okay because "lots of sites do it" or because "Major brand that's able to get away with lots of bad SEO because they own a market" can do it.
If there are two hundred words based on non-product specific information, this is not a best practice. Instead, that information should be contained on just one page, and if you believe, from a user experience perspective, providing a link to that from each product page is helpful, that's what I recommend.
-
Thanks Don. I meant this only.
-
HI Nitin,
Doing a follow up here. So you are worried about a particular section of a page is going to be considered duplicate? If so, then that is of no worry, it is normal for many pages to have the same information when it pertains to the overall intent of the page. What is looked at is the page in whole not a section of it.
If that is not what you mean please give me an example so I can help identify options.
Thanks,
Don
-
Hi Don,
Thank you so much for your well detailed answer, really appreciate that.
My question was a little different here. Yes, we're planning to have unique description for the products and recommended products etc. to make the overall content unique. My question was about a specific section on the page where we're planning to show the brand description, which would be exactly same for all the products of a specific brand.
So, how does google (and other bots) consider duplicate content for a specific section, and not the entire page?
-
Hi Nitin,
This is a common issue among Ecommerce sites. The solution is to be creative! I gave an example of how I would go about it, a month ago over on this question. But I also like to analyze how other successful sites overcame the problem.
Take a very similar product like a portable CD player and then head over to Amazon and see how the differentiate them.
Coby Portable CD Player
Memorex Portable CD PlayerFor all intents and purposes these 2 cd players are pretty much the same, about the same price, includes the same items, and performs the same functions. But each page is unique. Amazon has achieved this by including, what others bought, a small product description, manufacturer description, product shipping details, technical details, questions and answers, similar products, and customer reviews. Many of those features are important for buyers but also lend their selves to self generating content.
I know right out of the gate it maybe difficult to put that much attention to a very inexpensive item, but the key here is to spend the time on the backend creating the features that will have a long term reward. You may not be able to go full Amazon compete mode right away, but taking some steps towards that end will have long term rewards.
When I was dealing with this same issue on our eCommerce site trying to differentiate a Nitrile Size 001 oring and a Neoprene Size 001 oring from each other, I spent about a month and half developing content blocks for material, size, primary uses, material qualities, and measurement cross references. Since then the only thing I have had to do is update prices with the market.
I hope this makes sense and helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about endless size pages
I'm working on a site that sells products that come in many different sizes. One product may come in 30 sizes.The products themselves are identical, except for the size. There are collections pages that are all of several kinds of product in a particular size and then there are individual product pages of one product the specific size. Collections pages for widgets size 30 is the same content as widgets size 29. A single product page for gold-widget-size-30 is the same content as the single product page gold-widget-size-29. To make matters worse, they all have the same tags and very little written content. The site is in Shopify. Last month there were almost 400 pages that produced visits on organic, mostly in the 1 to 4 per month range, but all together about 1000 visits. There are several hundred more that produced no traffic in organic, but are duplicate (except for size) and part of this giant ball of tangled string. What do you think I should do? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
What is the benefit of directory pages?
I recently started at a new job running ecommerce websites. We sell yoga equipment and on 2 of our sites we built directory pages for yoga studios to list their calendars and whatnot. They are pretty old and out of date, but my question is, is there any benefit to these types of directories? If they do, we need to look at refreshing them. But if not, then they need to go. One of them is here. http://www.everythingyoga.com/studios.aspx Like I said, it is out of date.
Intermediate & Advanced SEO | | ShockoeCommerce0 -
Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
Hi, Note: this is for Australian search results - for people in Perth.
Intermediate & Advanced SEO | | HeadStud
The website is: http://thedj.com.au I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results. Here is what's weird though: My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca) When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1 http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8) So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?! Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb Meanwhile our Local Places - Thanks,
Kosta
http://www.headstudios.com.au0 -
SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
Not sure which approach would be more SEO ranking friendly? As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example: 1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like? 2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other? 3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication? 4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair? Any suggestions greatly appreciated? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Product Descriptions for a product with many designs
I'm a newbie with SEO and I have a question regarding product descriptions. Let's say I am selling 100 dog id tags. The tags are all made of same materials, same size, just different designs. Now for the product description, do I need to write a different set of description for all 100 tags? This is an example of a short product description(there's more) for all the pet tags: Personalized with 4 lines of information and 20 characters in each line. Lifetime guarantee - If your pet ID tag ever becomes illegible, we will replace it free of charge. Solid one-piece construction - No glued or ""sandwiched"" materials to wear out or fall apart. Split ring for collar attachement included with EVERY tag. Countless uses - School backpacks, luggage, fashion accessories, and many more! All of the above information pertains to all the pet tags. Can all my product descriptions contain that information, or will I need to modify this 100 times for each individual pet tag? I read up a lot on duplicate content so I am slightly confused. Will this hurt my SEO? Thanks, Keith
Intermediate & Advanced SEO | | ktw0160 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Why are so many pages indexed?
We recently launched a new website and it doesn't consist of that many pages. When you do a "site:" search on Google, it shows 1,950 results. Obviously we don't want this to be happening. I have a feeling it's effecting our rankings. Is this just a straight up robots.txt problem? We addressed that a while ago and the number of results aren't going down. It's very possible that we still have it implemented incorrectly. What are we doing wrong and how do we start getting pages "un-indexed"?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
Additional Pages in SERP
Hi Mozers, Can anybody help me with this. For "keyword phrase" SERP looks like this: 1. keyword.com/page1 2. keyword.com/page2 3. Mysite.com/page1 4. mysite.com/page2 ... 13. Mysite.com/page3 14. Mysite.com/page4 Is it possible to include Mysite.com/page3-4 both to the top 4th-5th, or better merge this pages and promote only one? Thanks.
Intermediate & Advanced SEO | | de4e0