How do I set up 2 businesses that work together but are ran seperately with two separate websites but similar content?
-
How do I set up these sites so that they will not be negatively affecting their SEO efforts? I have 2 businesses with the same owner. Business A manufactures nurse call systems and Business B installs them. They are run separately with two websites. The content is very similar because the business that installs them describes the different products on their website. These are the two sites: intercallsystems.com and nursecallny.com , My thought was on nursecallny.com when you click on the nav link "Nurse Call Systems" you would be directed to the intercell website. Would this be the best method? Thank you for your help!
-
It is definitely possible to maintain two separate websites. It sounds as if they don't do the same thing, so technically the content will be different. The websites use a different template, and from what I can tell they don't have any duplicate content issues.
Since the sites are related, it would be natural for the two websites to link to each other. But you don't want to run into any search engine penalties from having them link to each other. In order to do that, you'll need to make sure that the link profiles of each website are completely different.
What I would focus on is the links to each website, and have a plan to acquire good, trusted links to each of them. One is product related, so you'll want to focus on where you can get your products listed. The other is a service type business, so getting the site links that are appropriate for that site would be helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any way to report a website that is not complying with webmaster guidelines to Google?
Like how we can "suggest an edit" in Google Business Listings, is there any way to report Google about the webmaster guidelines violation?
Local Website Optimization | | Alagurajeshwaran0 -
Wordpress Blog, Schema and Authorship Settings
Hi Everyone, What is the best practice for authorship in 2018 and going forward? I am moving my entire blog over to a new wordpress theme so it's easier to read and navigate in an attempt to make it look better on the mobile and give better UX / CRO and implicit user feedback signals to google. On the old blog I would say who the author is in the URL, H1 and in the content. This includes an image of the author with an image alt with their name, qualifications and blurb. I've now set up each author as a 'user' for the new blog and their image and name comes up because I've marked those blogs as authored by that particular user in Wordpress. What should I do as far as the SEO elements are concerned? I have read Eric Enge's blog about authorship being dead here and also that authorship should be marked up in schema correctly - which I've done. Also I've read around how it provides indirect signals even though it's no longer a direct ranking factor. Should I tell wordpress to ignore the authorship SEO element by unticking the boxes relating to publishing authorship or let wordpress just do it's thing? Should I keep the images and alt tags and H1 in there or take them out and let the wordpress system take over the authorship SEO elements? It's going to look funny to have author (in wordpress theme) and then author details again just below? So what is the best practice for authorship in 2018 and going forward? Am I making too big a deal of it and can just let wordpress sort it out. Something it seems to do very well? Thanks in advance, Ed.
Local Website Optimization | | Smileworks_Liverpool0 -
Question about partial duplicate content on location landing pages of multilocation business
Hi everyone, I am a psychologist in private practice in Colorado and I recently went from one location to 2 locations. I'm currently updating my website to better accommodate the second location. I also plan continued expansion in the future, so there will be more and more locations as time goes on. As a result, I am making my websites current homepage non-location specific and creating location landing pages as I have seen written about in many places. My question is: I know that location landing pages should have unique content, and I have plenty of this, but how much content is it also okay to have be duplicate across the location landing pages and the homepage? For instance, here is the current draft of the new homepage (these are not live yet): http://www.effectivetherapysolutions.com/dev/ And here are the drafts of the location landing pages: http://www.effectivetherapysolutions.com/dev/denver-office http://www.effectivetherapysolutions.com/dev/colorado-springs-office And for reference, here is the current homepage that is actually live for my single Denver location: http://www.effectivetherapysolutions.com/ As you can see, the location landing pages have the following sections of unique content: Therapist picture at the top testimonial quotes (the one on the homepage is the only thing I have I framed in this block from crawl so that it appears as unique content on the Denver page) therapist bios GMB listing driving directions and hours and I also haven't added these yet, but we will also have unique client success stories and appropriately tagged images of the offices So that's plenty of unique content on the pages, but I also have the following sections of content that are identical or nearly identical to what I have on the homepage: Intro paragraph blue and green "adult" and child/teen" boxes under the intro paragraph "our treatment really works" section "types of anxiety we treat" section Is that okay or is that too much duplicate content? The reason I have it that way is that my website has been very successful for years at converting site visitors into paying clients, and I don't want to lose aspects of the page that I know work when people land on it. And now that I am optimizing the location landing pages to be where people end up instead of the homepage, I want them to still see all of that content that I know is effective at conversion. If people on here do think it is too much, one possible solution is to turn parts of it into pictures or put them into I-frames on the location pages so Google doesn't crawl those parts of the location pages, but leave them normal on the homepage so it still gets crawled on there. I've seen a lot written about not having duplicate content on location landing pages for this type of website, but everything I've read seems to refer to entire pages being copied with just the location names changed, which is not what I'm doing, hence my question. Thanks everyone!
Local Website Optimization | | gremmy90 -
What is the best way to differentiate and optimize two similar websites's SEO?
What is the best way to differentiate and optimize two similar websites's SEO, having in mind that they do not produce content?
Local Website Optimization | | EmmaGeorge0 -
Even after doing every possible thing required for SEO my client's website is not coming on top.can you tell me where i am lacking?
_ Hi team_ I have been working on a website called signboards.co.in since 4 months.it was not in top 100 but now below 50 for 2-3 keywords.even after submitting in many directories after competitor analysis moz shows only one external link in its link metrics.apart from this every possible thing required for SEO is done in a proper way,but still it is not giving results.can you help me out?all my other clients work is going good except this one.can you please let me know what is going wrong with my project?As the project submission date is near i need your help as soon as possible. Thanks Najia jehan
Local Website Optimization | | Najia-ali0 -
Boost Website Traffic
Tom Beavan Websites is my business where I create and design affordable websites for small businesses in Wordpress. I am looking to improve my traffic to my website as dramatically as possible. At present, my website is a one-page website with limited content - https://www.tombeavan.co.uk. My website ranks #1 for local keywords like: Web design Wiltshire Web design Trowbridge Wordpress developer UK So in terms of keyword position, I am doing well for local business but I only get 200-300 visitors per month. I would like to dramatically improve this to improve the number of enquiries I get. I do tend to get a few enquiries but think if I improve the website traffic, the quantity of website enquiries will increase too? I have a long list of tasks I would like to do for SEO: Add a lot more content to the website Add more backlinks Guest blogging Lots more What would you recommend a good starting place or a place which will increase traffic effectively? Thanks for your advice in advance 🙂
Local Website Optimization | | tombeavan0 -
Is this website optimized? Parallax web design for SEO.
Friends, I'm hoping to get some feedback on optimizing a website. It's a parallax web design so there's really only one title tag and meta description. I don't want to stuff the on-page content with keywords that don't flow with the copy/branding. What are some additional opportunities to optimize this website? It's not ranking in SERPs and has a low DA. Here's the URL, please take a look and let me know what I could be doing - https://saintst.com/ Thanks!
Local Website Optimization | | GarrettDenham0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0