Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should HTML be included in the structured data (schema) markup for the main body content?
-
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however.
In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow?
I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated.
Thanks!
-
As long as you're using the same Schema in both places I don't think it would hurt to have them both - JSON-LD in the HTML header and as structured data markup in the HTML where that entity exists on the page.
You can play around with JSON-LD here to see what it would look like:
http://json-ld.org/playground/ -
Rosemary,
People have a hard time with these questions because there can be more than one answer.
--The answer is rough but I hope it makes sense.--
I'd say it should be removed, although the best way to use that markup might be to mark up the actual html that is displayed rather than duplicating all of the "main content" inside of a JSON schema tag.
Does it make sense for the JSON to look like below when you have the content already present on the page and could mark it up in the traditional tag format?
|
<scripttype="application ld+json"=""></scripttype="application>
|
| |{
|
| |"@context": "http://schema.org",
|
| |"@type": "WebSite",
|
| |"url": "https://www.example.com/",
|
| |"name" : "Example Group",
|
| |"alternateName" : "Example Enviro Group",
|
| |"potentialAction": {
|
| |"@type": "SearchAction",
|
| |"target": "https://www.example.com/?s={search_term_string}",
|
| |"query-input": "required name=search_term_string"
|
| |}
"mainContentOfPage":"
Lorem ipsum metus ullamcorper viverra. Aliquam
Curabitur at lacus et quam scelerisque consequat. Vestibulum semper et ex quis commodo. Vestibulum lacinia ultricies neque et facilisis. Pellentesque feugiat luctus diam, et mollis elit posuere posuere. Nulla mattis libero lectus, at consequat sapien semper non. Duis lacinia mollis eros, in pulvinar enim interdum ac."
|
| |}
|
| | |Let me know if that helps... or not! Sorry for the layout issues, I think you will still get it.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find correct schema type
Dear Moz members, I m currently working on schema optimizations of my website casinobesty.com which review online casino websites. I have a doubt which schema itemReviewed type I have to use in the review pages. Currently I m using type as "Game" but I m not sure it is correct. "description": "",
Intermediate & Advanced SEO | | CongthanhThe
"itemReviewed": {
"@type": "Game",
"name": "LeoVegas Casino",
"url": "https://casinobesty.com/casino/leovegas-casino/"
}, Thank you1 -
Creating Redirect Maps -To include PDFs or Not to include PDFs?
When creating a redirect map for a site re-build or domain change, it is necessary to include .PDFs or any other non-HTML URLs? Do PDFs even carry "seo juice" over? When switching CMS, does it even matter to include them? Thanks!
Intermediate & Advanced SEO | | emilydavidson0 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
How to deal with URLs and tabbed content
Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks
Intermediate & Advanced SEO | | J_Sinclair0 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Changing a url from .html to .com
Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?
Intermediate & Advanced SEO | | SEODinosaur0 -
Where to link to HTML Sitemap?
After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions. Should you have an HTML sitemap? If so, where should you link to the HTML sitemap from? Should you use a noindex, follow tag? Thank you
Intermediate & Advanced SEO | | cprodigy290 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | | MyNet0