Parking page for domain names
-
Hi all,
I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
http://prodesign.no/Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to.
Best regards,
Jon -
Even though there are thousands of domain names involved, I wouldn't expect for this to have any positive effect on your site's SEO (or rankings). The problem is that these domain names aren't trusted--they aren't going to have any Domain Authority, they're hosted most likely on the same server (or class C block of IPs), and the content isn't unique to each site. For SEO and ranking purposes, unfortunately you have all of those things counting against you.
In order for a site or a domain to help, it needs unique content, higher Domain Authority, and links to it.
This shouldn't stop you from using those domains to your benefit, though. I would, however, either put up an ad that contains a link, or put a text link on the pages. I would also make sure those are "nofollow" links. Suddenly if you have 20,000 sitewide links to your site from "low quality", thin content domains, that could actually throw up a red flag and hurt your site's current rankings.
-
Ok, so, here is how I understand it.
Google knows if domains are parked, and don't index, and, may be, don't pay any attention to those pages whatsoever (at least it would make sense). Here is a link to Matt Cutts video: https://www.youtube.com/watch?v=eF8i6rKojXQ
So, there is a good chance that those parked websites do not have any influence in any way. However, if, for whatever reason, google doesn't recognize some of them as parked (let's say 1%, which will equal to 200+ websites), and "assigns" duplicate content "tag" to those, you might get hit by correlation. Somewhat "friend of my enemy is my enemy" system. Therefore, if unique content is not possible, nofollowing all those links might be not too bad of an idea.
I would recommend sample testing. Unfollow links on large enough amount of those domains, see how it affects rankings etc., in a month or so, put those links back to follow, wait, see how it affects, then do the same with another sample. This will allow to figure it out pretty accurately within couple months for sure.
If you do do that, write a case study, post it here, it will be interesting case to look at
Cheers:)
-
Hi Dimitrii,
There is around 20 000 domains with the same content at the moment and this number is constantly growing. There is only random variations in title and meta description currently. Each time the pages is loaded those data are changing.
We need to have the visible content on these pages more or less the same as they are now as they give useful information to clients at the same time as they market our products. We can change all content that is not visible and make those permanent on each domain (if desirable).
Given those requirements and that information, would you recommend me to put no follow on the links to our website? Is the current setup hurting our SEO efforts since it is guaranteed that extremely many of the domains has duplicate content?
Thank you so far for valuable tips.
Best regards,
Jon -
Hi there.
Well, since it's just one page websites without really any content, you won't be able to get much out of them. So, the only way you might utilize them is with backlinks. So, I'd have 2 follow backlinks, one with company name, one with matched anchor text. Also make sure that you have unique content on those one-page websites - so you don't have duplicate content issues. Other than that, unless you will be creating full content one-page websites for each of those parked domains, i don't really see much benefit.
Hope this helps.
P.S. Do make sure that you are not using exactly the same pages for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Sub Domain as a Main Domain?
Hi, I'm working on a site at the moment and the sub domain is acting as the main domain. This occurred when the site was redesigned and built on a sub domain for testing but it was never moved to the main domain when it went live (a couple of years ago). So little or no pages are live on domain.com but all on sub.domain.com. It's a large company but they have very poor rankings. Would you recommend that they move the sub domain back into the root folder? Does this involve renaming/re-pointing URLs? Thanks Louise
Intermediate & Advanced SEO | | MVIreland1 -
My client wants to change domain name... Redirect help!
Hello, I have a client who wants to change domain names. The site is designed using WordPress, there are many plugins that will redirect links but they have to be same domain links. When I change the domain I would like to redirect all the old links to the same pages on the new url. How do I accomplish this? The plugin redirection or Yoast will not allow a redirect from one domain to another. Thanks for any help on this matter. I have 200+ Urls to redirect.
Intermediate & Advanced SEO | | donsilvernail0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Have You 301 Redirected Domain A to Domain B ?
I only have two questions.... Approximately when did you do it (year is close enough)? Did the rankings of Domain B go up? Any other information that you care to share will be appreciated. Thank you!
Intermediate & Advanced SEO | | EGOL0 -
Can we have differnt Domain name and Busienss name?
Can we have different domain and Business name for website? I want to create real-estate website. I want to registered domain name ‘Nycityhomes.com’ and want to my business name (in logo as well) is ‘Sunny Associates’. Can we do that for local SEO?
Intermediate & Advanced SEO | | AlexanderWhite0 -
Client has country specific (.co.uk) but no international domain name
Is there any issue re: SEO? I usually go for a local and international domain just to protect brand but these guys only protected local .co.uk domain. I'm thinking there aren't any specific SEO implications, but please let me know if there are any...
Intermediate & Advanced SEO | | McTaggart0 -
Low Page ranking and domain authoriy
Hi, Even after building links through white hat, publishing fresh content and infographics every week and links from more than 1700 domains our site’s domain authority is 49 and page authority is 57. Any idea what we are doing wrong? Thank you Chris Adams
Intermediate & Advanced SEO | | INN0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0