Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practices for Converting PDFs to HTML
-
We're working with a client who gets about 80% of their organic, inbound search traffic from links to PDF files on their site.
Obviously, this isn't ideal, because someone who just downloads a PDF file directly from a Google query is unlikely to interact with the site in any other way.
I'm looking to develop a plan to convert those PDF files to HTML content, and try to get at least some of those visitors to convert into subscribers.
What's the best way to go about this? My plan so far is:
- Develop HTML landing pages for each of the popular PDFs, with the content from the PDF, as well as the option to download the PDF with an email signup.
- Gradually implement 301 redirects for the existing PDFs, and see what that does to our inbound SEO traffic. I don't want to create a dip in traffic, although our current "direct to inbound" traffic is largely useless.
Are their things I should watch out for? Will I get penalized by Google for redirecting a PDF to HTML content? Other things I should be aware of?
-
No, you won't get penalized for redirecting the PDFs to HTML versions of them. In fact, Google will like it.
Here's a video that may help you out: https://www.youtube.com/watch?v=oDzq-94lcWQ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Best-practice URL structures with multiple filter combinations
Hello, We're putting together a large piece of content that will have some interactive filtering elements. There are two types of filters, topics and object types. The architecture under the hood constrains us so that everything needs to be in URL parameters. If someone selects a single filter, this can look pretty clean: www.domain.com/project?topic=firstTopic
Intermediate & Advanced SEO | | digitalcrc
or
www.domain.com/project?object=typeOne The problems arise when people select multiple topics, potentially across two different filter types: www.domain.com/project?topic=firstTopic-secondTopic-thirdTopic&object=typeOne-typeTwo I've raised concerns around the structure in general, but it seems to be too late at this point so now I'm scratching my head thinking of how best to get these indexed. I have two main concerns: A ton of near-duplicate content and hundreds of URLs being created and indexed with various filter combinations added Over-reacting to the first point above and over-canonicalizing/no-indexing combination pages to the detriment of the content as a whole Would the best approach be to index each single topic filter individually, and canonicalize any combinations to the 'view all' page? I don't have much experience with e-commerce SEO (which this problem seems to have the most in common with) so any advice is greatly appreciated. Thanks!0 -
What are the best practices for geo-targeting by sub-folders?
My domain is currently targeting the US, but I'm building out sub-folders that will need to geo-target France, England, and Spain. Each country will have it's own sub-folder, and professionally translated (domain.com/france). Other than the hreflang tags, what are other best practices I can implement? Can Google Webmaster tools geo-target by subfolder? Any suggestions would be appreciated. Thanks Justin
Intermediate & Advanced SEO | | Rhythm_Agency0 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
Mega Menu Navigation Best Practice
First off, I'm a landscape/nature/travel photographer. I mainly sell prints of my work. I'm in the process of redesigning my website, and I'm trying to decide whether to keep the navigation extremely simple or leave the drop-down menu for galleries. Currently, my navigation is something like this: Galleries
Intermediate & Advanced SEO | | shannmg1
> Gallery for State or Country (example: California)
> Sub-region in State or Country (example: San Francisco)
Blog
Prints
About
Contact Selling prints is the top priority of the website, as that's what runs the business. I have lots of blog content, and I'm starting to build some good travel advice, etc. but in reality, the galleries, which then filter down to individual pages for each photo with a cart system, are the most important. What I'm struggling to decide is whether to leave the sort of "mega menu" for the galleries, or to do away with them, and have the user go to the overall galleries page to navigate further into the site. Leaving the mega menu intact, the galleries page becomes a lot less important, and takes out a step to get to the shopping cart. However, I'm wondering if the amount of galleries in the drop down menu is giving TOO many choices up front as well. I also wonder how changing this will affect search. Any thoughts on which is better or is it really just a matter of preference?0 -
Best Practice for Inter-Linking to CCTLD brand domains
Team, I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. : amazon.com
Intermediate & Advanced SEO | | tomypro
amazon.de
amazon.fr
amazon.it Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement of site-wide links I am reviewing this practice. I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles. Anyone having any thoughts/opinions on this topic they are open to sharing? /Thomas0 -
301 redirect from .html to non .html?
Previously our site was using this as our URL structure: www.site.com/page.html. A few months ago we updated our URL structure to this: www.site.com/page & we're not using the .html. I've read over this guide & don't see anywhere that discusses this: http://www.seomoz.org/learn-seo/redirection. I've currently got a programmer looking into, but am always a bit weary with their workarounds, as I'd previously had them cause more problems then fix it. Here is the solution he is looking to do: The way that I am doing the redirect is fine. The problem is of where to put the code. The issue is that the files are .html files that need to be redirected to the same url with out a .html on them. I can see if I can add that to the 404 redirect page if there is one inside of there and see if that does the trick. That way if there is no page that exists without the .html then it will still be a 404 page. However if it is there then it will work as normal. I will see what I can find and get back. Any help would be greatly appreciated. Thanks, BJ
Intermediate & Advanced SEO | | seointern0