Penguin and 301 redirects...
-
Hi, I have several questions about starting a new domain due to Penguin. The site is: http://bajajlaw.com. Quick backstory:
This site was hit every time Penguin rolled out. No clean-up was done until October 2015. At that time, I took over the project. My efforts include: (1) Remove'em, (2) manual removal, (3) and the Disavow Tool. The HP went from being at around #50 for the target KW (San Diego criminal defense attorney) to about #25. Never really moved higher than that.
However, I redid the content for the internal pages (DV, Theft Crimes, etc.) and they are all ranking fairly well (first page or top of 2nd).
In short, the penalty only seems to affect the HP, not the internal pages.
Instead of waiting for Penguin to roll-out, client wants to move forward with new domain. My questions are as follow:
1. Can I use the same content for the internal pages and 301 from the old internal pages to the new?
2. Should I 301 from the old to the new domain for the HP, or not?
3. If I do a 301 from an internal page to a new internal page, does that have the same effect of doing a 301 from the old HP to the new HP?
I have read various opinions on this topic. I'd appreciate feedback from anyone who has experience doing this sort of thing. Thanks.
P.s. I'm inclined to wait for P4 to rollout, but given that nobody seems to know when that might be, it's hard for me to advise client to keep waiting for it.
-
1. Can I use the same content for the internal pages and 301 from the old internal pages to the new?
Absolutely. There's no issue with re-using the content, so long as it isn't live in two places simultaneously. I suppose in theory there may be a brief window where it could be considered duplicate before the old site is removed from their index but aside from that, it's fine.
**2. Should I 301 from the old to the new domain for the HP, or not? **
Yes. If you're looking to replicate the same structure on the new site and want to use a redirect, your best option is to 301 each page to its new-domain counterpart. This way, if anyone has a link saved anywhere like their favorites, an email etc they'll still hit the right page rather than what appears to be a random website.
Some bad news to be weary of: At a quick glance it seems the link profile on that domain is still quite bad. When you use a 301 to point this domain to the new one, you're also pointing ~80-90% of that "value" to the new domain as well. Choose wisely
3. If I do a 301 from an internal page to a new internal page, does that have the same effect of doing a 301 from the old HP to the new HP?
Also yes, in every way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong redirect used
Hi Folks,
Intermediate & Advanced SEO | | Patrick_556
I have a query & looking for some opinions. Our site migrated to https://
Somewhere along the line between the developer & hosting provided 302 redirect was implemented instead of the recommended 301 (the 301 rule was not being honured in the htaccess file.)
1 week passed, I noticed some of our key phrases disappear from the serps 😞 When investigated, I noticed this the incorrect redirect was implemented. The correct 301 redirect has now been implemented & functioning correctly. I have created a new https property in webmaster tools, Submitted the sitemap, Provided link in the robots.txt file to the https sitemap Canonical tags set to correct https. My gut feeling is that Google will take some time to realise the problem & take some time to update the search results we lost. Has anyone experienced this before or have any further thoughts on how to rectify asap.0 -
301 redirects cross domains
Hi Moz Community. We have a client that has Website A and Website B. Website A is going to be replaced by Website C, a new website and brand. Some products sold on Website A are going to be split out to Website B & C. i.e. Say Website A sells eight products - then four will go to Website B and four to Website C. OUR QUESTION Technically we know we can 301 redirect the Website A products to the relevant Website B & Website C products. 1. Given this convoluted structure, will there be any negative ramifications for SEO? and; 2. Which website would you redirect the homepage to, B or C?
Intermediate & Advanced SEO | | WCR0 -
301 issues
Hi, I have this site: www.berenjifamilylaw.com. We did a 301 from the old site: www.bestfamilylawattorney.com to the one above. It's been several weeks now and Google has indexed the new site, but still pulls the old one on search terms like: Los Angeles divorce lawyer. I'm curious, does anyone have experience with this? How long does it take for Google to remove the old site and start serving the new one as a search result? Any ideas or tips would be appreciated. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Is it ok to 301 redirect this previously algorithmicly penalised site?
Hi All, Is it OK to 301 redirect site A to site B? Site A: http://goo.gl/P9Zp2y Site B: http://goo.gl/ySDCzb The story - in 2013 site a seemed to be penalised with some kind of anchor text algorithm penalty - SEO couldnt fix, so created site B and turned site A into a holding page with a no follow link to new site. SEO company worked on disavow file etc, implemented in late 2013 301 redirect site A to B in late 2013 - SEO advised to stop 301 about 8 weeks later... This was my fault i didnt realise the implications of a redirect... Stopped the redirect, but too late, as site B dropped in rankings in early 2014 - new disavow files uploaded to both sites, but damage seems done now. No longer have a SEO company, and i would ideally like to 301 redirect site A to B, as it looks messy having a holding page - but wanted to check if SEO would still strongly advise against that? please advise James
Intermediate & Advanced SEO | | isntworkdull0 -
(Australia) Changing .net.au to .com.au - web dev is refusing to do a 301 redirect and wants to run two sites?
After years using a .net.au site, my client has purchased the .com.au version of the same domain. I've now set up a new, responsive website using a wordpress template with new content, but used a similar page structure. I've asked their web developer to now do a 301 permanent redirect on each old page from .net.au site to it's new .com.au page, but he has refused, saying it would be bad for long term SEO. Instead, he says they should run both sites (which I thought would cause duplicate content issues). Both domains are hosted with the same company. I thought as long as the 301 redirects were done on a page by page basis, there were no issues? I'm no SEO expert, (which he claims to be), so I just wanted to get another opinion on what best practice would be in this instance.
Intermediate & Advanced SEO | | carolineraad0 -
301 redirection pointing to noindexed pages
I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.
Intermediate & Advanced SEO | | LosNomads0 -
Tracking URLS and Redirects
We have a client with many archived newsletters links that contain tracking code at the end of the URL. These old URLs are pointing to pages that don't exist anymore. Is there a way to set up permanent redirects for these old URLs with tracking code? We have tried and it doesn't seem to work. Thank you!
Intermediate & Advanced SEO | | BopDesign0 -
Google Re-Index or multiple 301 Redirects on the server?
Over a year ago we moved a site from Blogspot that was adding dates in the URL's (i.e.. blog/2012/08/10/) Additionally we've removed category folders (/category, /tag, etc). Overall if I add all these redirects (from the multiple date options, etc) I'm concerned it might be an overload on the server? After talking with the server team they had suggested using something like 'BWP Google Sitemaps' on our Wordpress site, which would allow Google some time to re-index our site. What do you suggest we do?
Intermediate & Advanced SEO | | seointern0