Ranking 2 pages on the same domain in the same SERP
-
I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...)
Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?
-
I believe that Google ranks your pages on the basis of what they deserve with minor modifications. All of my sites have double listings where they are strong. Some have triple or quadruple listings where they are outstanding on multiple facets of a topic.
There are no "tricks" to getting these. You need content that answers the query, there can be multiple ways of answering the query, and your content needs to blow the competition out of the water.
-
Thanks. So you're saying Google never haves a problem with this other than in more competitive SERPs? I thought Google generally didn't like to rank the same domain for 2 pages...
-
It happens a lot. People who make it happen once often make it happen many times.
There are no "tricks". To get two pages listed on the first SERP you must have two pages competing for the same keyword that are strong enough to earn positions in the top ten. Some people can get three pages on the first SERP. It is great to get #1 with multiple listings and push the second place site down to position #3.
One thing that I know is that you often have two pages strong enough but google will filter one of them from the SERPs because they do like to have domain diversity. This usually occurs on highly competitive SERPs. The easiest SERPs to get two pages ranked are long tail SERPs where the competition is thinner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Shifting for the Past 2-3 Years
For the past 2-3 years, my site’s organic rankings have been dramatically shifting, ranking well for a few days and then dropping for a month or two, then ranking again for a few days, and then dropping again. During the time of higher rankings, form submissions increase significantly. The ranking increases or decreases are typically between 10-30 spots each time. I’ve done everything I can think of to address any issues: improved speed, limited 404s, changed the architecture of the site, updated link anchor text, etc. Nothing seems to work. The site has 88% of its traffic coming from desktop, with 9% from mobile and 3% from tablet. The disparity between desktop and mobile leads me to believe that the ranking issues are mobile-related, especially now that Google is using mobile-first indexing. I thought dwell time could be an issue, but session duration is 2:07 minutes and bounce rate is under 60%, with an average of 2.27 pages per session. That doesn’t indicate any quality of traffic issues to me. There are no warnings in Google Search Console, and speed is 58 for mobile and 86 for desktop on Page Speed Insights. I’ve been doing SEO for 12 years, but this has me stumped. My top suspicions are: Speed issues on mobile Penalties for redirects from old website to the new website Penalties for anchor text for the old brand name instead of the new one. The site is https://dragonflydm.com Has anyone seen anything like this? Any ideas?
Intermediate & Advanced SEO | | dragonflydm0 -
Canonical - unexpected page ranking
We are getting good ranking for an unexpected page, rathewr than the one we were trying to get ranking for. Should we put a canonical on the 'unexpected page' to the page we would like to receive the ranking for - or do we risk losing the ranking? Any suggestions welcomed. Ian
Intermediate & Advanced SEO | | Substance-create0 -
Is the flow of page rank through anchor text links diminished if hidden using tabs
Hi there, Whilst there is plenty of information online regarding the devaluation of hidden content using tabs, it seems to be more difficult to get a clear answer as to how page rank is impacted when anchor text links are hidden. If an anchor text link is hidden using tabs, will the flow of page rank to the page the anchor text leads to be negatively impacted? If so, why? To add further context, whilst the anchor text link would be visible in the HTML, the tab would be dependant on JavaScript to function. Thanks,
Intermediate & Advanced SEO | | SEONOW1230 -
Internal Duplicate Pages causing dip in rankings
Hi Guys, Need help in understanding whether having duplicate pages on your site push you down in rankings. Our all product pages getting indexed by Google with different parameters i.e. filters, affiliate id, utm_source etc. and then we have 10-15 duplicate for one product page. I am observing dip in rankings whenever Google starts indexing these duplicate but when I asked this question to John Muller and other Google team they said if you set up canonical then you don't have to worry about having different urls for same page but we are not ranking on Google and if we do then we dropped from page 1 to page 2 or sometimes page 3. Example - http://goo.gl/G5p3X5 Any suggestions.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Google is ranking the wrong page and I don't know why?
I have an E-Commerce store and to make things easy, let's say I am selling shoes. There is: Category named 'Shoes' and 3 products 'Sport shoes', 'Hiking shoes' and 'Dancing shoes' My problem: For the keyword 'Shoes' Google is showing the product result 'Sport shoes'. This makes no sense from user perspective. (It's like searching for 'iPhone' and getting a result for 'iPhone 4s' instead of a general overview.) Now what are the specifics of my category page (Which I want Google to rank): It has more external links with higher quality It has more internal links It has much higher page authority It has useful text to guide the user for the keyword It is a category instead of a product All this given, I just don't know how I can signal Google that this page makes sense to show in SERPs? Hope you can help with this!
Intermediate & Advanced SEO | | soralsokal0 -
Moving low ranking domain
I have a website, that I rewrote great content for, but I recently found that there are many, many links going to the subdomain that may be pulling it down. Has anyone had experience taking down a site and then moving the content to a new site? Will it be considered duplicate content if you completely take the old site down and use rel="canonical" on new site pages? I don't want to lose the good content, but I cannot have it on the current URL with all the bad backlinking (it's a complicated situation, as I need to keep those backlinks which are affiliates). Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
Ranking drop for a particular page on a particular keyword
Take a look at centerforhealthysex.com/sex-addiction. For months we were ranking in the top 3 spots with this URL for "sex addiction los angeles", even reaching #1 for a while. Late last year we redesigned and developed the site to clean up the code and redirects. We also cleaned up the internal linking structure. For years we had been ranking on "sex addiction los angeles" for the home page ... bumping around the top 5 spots, but we wanted organic traffic to go to /sex-addiction. In the Fall, we saw overall site traffic rise steadily. We made few changes to the site and none to this page or links flowing back to the page once we had achieved strong ranking -- we didn't want to mess with a good thing. Then November 27th we started losing ranking on this term and a couple others. The good news is that we gained ranking on some high volume traffic terms so overall organic traffic is reasonably strong, BUT we're not ranking on the terms where we want to rank. Centerforhealthysex.com/sex-addiction is now nowhere to be found on the target search term despite fairly strong page rank. I tried redoing and resubmitting the site map, cleaning out some potentially duplicative content but to no avail. I see no issues, errors or warnings in Webmaster Tools. We have a few medium priority fixer-uppers in SEO Moz, but we've taken care of the majority of the big stuff. What am I not seeing? Thank you!
Intermediate & Advanced SEO | | joshuakrafchin0 -
Local Search Results Tanked My 1st Page Ranking
My site was routinely ranking in the top 2-3 in Google for my relevant search terms. Then I started working on my local SEO. Now I'm in the map list at 1-2, but my site no longer shows up with the rest of the search results. I've heard that this has been happening to other local businesses with a big Google presence. I'm thinking that I should create some micro sites for each location listing that gives a location specific intro and then links to my main site. Then I can sever my main site from Google places. Here are my two questions: 1) Is this going to kill my placement in the map results; and, How long will it take for my main site to get back to its 2-3 spot rankings in Google's regular results?
Intermediate & Advanced SEO | | ToughTimesLawyer0