Ranking 2 pages on the same domain in the same SERP
-
I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...)
Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?
-
I believe that Google ranks your pages on the basis of what they deserve with minor modifications. All of my sites have double listings where they are strong. Some have triple or quadruple listings where they are outstanding on multiple facets of a topic.
There are no "tricks" to getting these. You need content that answers the query, there can be multiple ways of answering the query, and your content needs to blow the competition out of the water.
-
Thanks. So you're saying Google never haves a problem with this other than in more competitive SERPs? I thought Google generally didn't like to rank the same domain for 2 pages...
-
It happens a lot. People who make it happen once often make it happen many times.
There are no "tricks". To get two pages listed on the first SERP you must have two pages competing for the same keyword that are strong enough to earn positions in the top ten. Some people can get three pages on the first SERP. It is great to get #1 with multiple listings and push the second place site down to position #3.
One thing that I know is that you often have two pages strong enough but google will filter one of them from the SERPs because they do like to have domain diversity. This usually occurs on highly competitive SERPs. The easiest SERPs to get two pages ranked are long tail SERPs where the competition is thinner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Do low quality subdomains affect the ranking performance/quality of a root domain?
Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy
Intermediate & Advanced SEO | | paulissai0 -
Possible to Change Domain Name without Negative Rankings
Is it possible to migrate to a new domain name without negatively impacting SEO? Our existing domain name (www.nyc-officespace-leader.com) is a bit spammy. It has been used for almost 10 years. We would like to migrate it to www.metro-manhattan.com. The metro-manhattan domain has been registered about 5 years and it redirects to the nyc-officespace-leader.com domain. The nyc-officespace-leader.com has a domain authority of 23 and a page authority of 32. The metro-manhattan domain has a domain authority of 7 and a page authority of 23. Is it possible to make this transition without losing domain authority and page rank? I would think that having two domains might loo spammy to Google and this change would be a positive in the long term. We do understand that the redirects for each page would need to be done carefully. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
2 pages optimised for same keyword... what should I do?
Hi, I have two pages appearing in positions 11 and 12 for the keyword: 80 btl mortgage. These are: https://www.commercialtrust.co.uk/btl/landlord-advice/mortgages/btl-mortgage-80-ltv/ https://www.commercialtrust.co.uk/btl/product-types/80-buy-to-let-mortgages/ Both pages are good, provide useful information and I would not wish to remove one of them. However, I am concerned that the reason neither one of the pages is on page 1 is because the keywords targeted on both pages is essentially the same. Should I reoptimise one of them for other variations of 80 BTL mortgage keywords? (e.g. 80% LTV Buy to Let Mortgage, 80 Buy to Let Mortgage, etc etc) Or, is there another solution I haven't yet thought of? I welcome your insights! Thanks! Amelia
Intermediate & Advanced SEO | | CommT0 -
Importance of having a tightly themed sight and domain for ranking and SEO
I started the site 10 years ago as www.islesurfboards.com selling mainly surfboards and ranking mainly for surfboards, paddle boards came along and now paddle boards make up for 95% of all the business and we are missing alot of ranking in the paddle board related keywords so what is the best course of action? my plans: keep www.islesurfboards.com and keep it surfboards focused, create a new domain www.islepaddleboards.com and move all paddle board related content products etc over to this domain with redirects to transfer the link juice. Doing this will still keep my surfboard site and all its long term domain credibility and i can offer a link over the the www.islepaddleboards.com site for people looking to buy paddle boards and vice versa on the new paddle board site for people looking to shop surfboards. Would this be the best course of action or does can anyone offer any better suggestions. I know google supposodly has taken off much ranking emphasis of the domain but as i pick apart the competition who rank welll in the paddle board space they all have "paddleboards" in the domains and a paddle board specific site to keep it tightly themed which pays off across the board in content, ppc campaigns, and overall ease of use as surfboards and paddle boards are two seperate products and paddle boards is very hot right now so i dont want to stay commited to www.islesurfboards.com domain if its going to create confusion or not help me rank well for paddle boards leading into the future. Any ideas? Thoughts on the best route to take?
Intermediate & Advanced SEO | | isle_surf0 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
Tips to increase page rank in 2012
Can you suggest what are the ways to increase page rank of website and blogs? and according to current scenario, i can see google updating page rank anytime is it true?
Intermediate & Advanced SEO | | surajrathore0 -
Additional Pages in SERP
Hi Mozers, Can anybody help me with this. For "keyword phrase" SERP looks like this: 1. keyword.com/page1 2. keyword.com/page2 3. Mysite.com/page1 4. mysite.com/page2 ... 13. Mysite.com/page3 14. Mysite.com/page4 Is it possible to include Mysite.com/page3-4 both to the top 4th-5th, or better merge this pages and promote only one? Thanks.
Intermediate & Advanced SEO | | de4e0