Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from ads on parked domains? Is this possible?
-
Hello Moz Friends,
So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point.
You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages.
My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing.
Does this make any sense and is it usually temporary?
Thank you for your thoughts friends!
-
It sounds very low quality so either way I would simply ignore these. If you want to be sure crawl the linking sites in Screaming Frog or some such and look at the external links tab. You can then find the page(s) with the external link. It is likely these were part of a link network and have since dropped and are no longer counted.
Either way, even if they are helping (which they are probably not) you don't want to copy a broken, backwards strategy - focus on quality and your link building efforts will have longevity.
Hope that helps.
Marcus -
Thank you! And yes I do agree on the quality links, I was shocked to see so many crappy back links.
-
Hello, I think you should focus on authority links form your competitors, top links, opportunities or great source of links from other websites you analyzed link profiles. Drop the odd links, and focus on top ones !
In addition, if links are temporary and on parked domains (so low quality links), they can hurt competitor rankings after next penguin update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Should I Use a Backlink Plugin
One of my clients recently asked me if he should use a Wordpress plugin to create backlinks to his website. He mentioned WP-Syndicator as an example. I just redesigned his website and I'd like to ensure that he gets a bit more traffic than he was before. Should I suggest that he purchase/use a Wordpress backlink plugin? If so does anyone know which is the best one? Not sure if it's necessary, but here is the website I'm referring to http://intouchhome.com
Link Building | | eddie_olivas0 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0