Would a mass data update have a negative effect on SEO?
-
We have a large eCommerce site with the ability to do an export, change data, and import new data in mass. Over the 15 years that this site has been growing, it has accumulated several inconsistencies in product titles, descriptions, title tags, etc.
The question is: If we were to update thousands of product titles (
's on those pages) and some of the descriptions, would it have a negative SEO impact because of the groundbreaking number of products effected? Or would it only be for the better if they were all technically improvements (both in SEO and UX)?
Thanks!
-
I totally agree that is scary, but then again safe.
But if I were in your shoes, I would make the change over a period of some time. As you are actually making the changes, which am guessing takes some time, you can at the same time uploading them so that Google views this effort as it is, an effort, and not a one day thing.
but on the other hand, you are not doing something wrong, just remember not to over-optimise!
-
I think it should not be a problem if what is intended is to fix and improve the descriptions and labels for your products. It is true that these things take a little scary.
-
I fully agree with Andy on this one.
If it fixes some mistakes and adds SEO-value I'd rather expect you to get positive results - not negative. As long as the URL's stay the same and that you're not making any groundbreaking changes (completely changing the product or something like that) I don't see any harm in getting stuff cleaned up at the same time.
-
Hi Christopher,
If all you are talking about is a few thousand pages, I wouldn't worry about it. Google handles enormous sites that have hundreds of thousands of pages added and removed with huge frequency. I can't think of any reason why this would be a negative hit if all you are doing is correcting your content.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Meta refresh bad for SEO
Hi there, Some external developers have created a wishlist for a website that allows visitors to add products to a wishlist and then send an enquiry. Very similar set-up to a shopping basket really (without the payment option). However, this wishlist lives in a separate iframe and refreshes every 30 seconds to reflect any items visitors add to their wishlist. This refreshing is done with a meta refresh. I'm aware of the obvious usability issue that the visitor's product only appears after 30 seconds in their wishlist. However, are there also any SEO issues due to the refreshing of the iframe every 30 seconds? Please let me know, whether small or large issues.
Intermediate & Advanced SEO | | Robbern0 -
Joomla SEO
With so many articles on the web talking about how difficult Joomla is to work with in regards to SEO, I'm curious as to what techniques / changes you guys make when using Joomla with your SEO / inbound practices? Any extensions that you love? An extensions that you hate?
Intermediate & Advanced SEO | | DougHoltOnline0 -
Reviews and Other Content in Tabs and SEO
Hello, We are redesigning our product page and have considered putting our customer reviews in a 'tab' on the page, so it is not visible to the user until they click on the tab. Are there any SEO implications of this? Right now, we do have problems with this because we use a third party tool for our reviews and they are in javascript, so they do not get crawled, but going forward we will be using our native platform. We want the text of the reviews to get crawled and indexed. Thanks.
Intermediate & Advanced SEO | | Colbys0 -
Google's Structured Data Testing Tool? No Data
I'm stumped as to why some of the pages on my website return no data from Google's Structured Data Testing Tool while other pages work fine and return the appropriate data. My home page http://www.parkseo.net returns no data while many inner pages do. http://www.parkseo.net Returns No Data http://www.parkseo.net/citation-submission.html Does Return Data. I have racked my brains out trying to figure out why some pages return data and others don't. Any help on this issue would be greatly appricated. Cheers!
Intermediate & Advanced SEO | | YMD
Gary Downey0 -
SEO from links in frames?
A site was considering linking to us. Their web page is delivered entirely via frames. Humans can see the links on the page, but it's not visible in source. I'm guessing it means Google can't detect the links, and there is no SEO effect, but I wanted to confirm. Here's the site: http://www.uofc-ulsa.tk/ Example links are the Princeton Review and Kaplan on the right sidebar. Here's the source code: view-source:http://www.uofc-ulsa.tk/ Do those links have any SEO impact?
Intermediate & Advanced SEO | | lighttable0 -
Effect of I-Frame on Google Rank
My commercial real estate web site (www.nyc-officespace-leader.com) allows visitors to search for office space listings. The site sources listings through a third party and they are displayed in an i-frame. The i-frame directs visitors to listing pages such as: http://listings.nyc-officespace-leader.com/getspace.mpl?sp_id=A0173921&cust_id=offspldr Atleast 10,000 of these pages have backlinks to my site. My question is the following: Could these tens of thoudands of alpha numeric URLs be detrimental to my sites ranking on Google after the Panda/Penguin updates? SIte traffic dropped from 7,000 per month to about 3,300 after the April Google update. Rewriting content for dozens of pages and adding a blog have only somewhat mitigated the negative effects of Panda/Penguin. Could Google be viewing these links from the third party lisitng provider as a negative when they viewed these links as a plus before? Any downside to removing the third party links and parsing these listings from landlord websited and displaying them as part of my site with their own URL, title tag, description tag? Obviously the new URLS would not be alphanumeric. If these links have not caused the drop in traffic last April, what could be responsible? Thanks in advance for your opinion!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
SEO - I just do not seem to get it
Hello All, I came to the forum two weeks ago and prior to that studied SEO until my brain almost melted two weeks before. Now, I've read some great articles here on SEOMoz which have been fantastic. Mainly being this one: http://www.seomoz.org/beginners-guide-to-seo. So anyway, I genuinely throught I got it about a week ago. Here's what I did: First I decided on my keyword: "PC Repair Sheffield". Then, I made a website and on-page optimizaed as best as I possibly could (Graded A on the SEOMoz on-page exam tool). So I decided firstly to add myself to the Independant newspaper Business Directory, because it's free and has a great domain authority. I then went to Yahoo answers, found a Question i knew the answer too and made a whole article on the question, I provided a really useful answer and put a link to my full answer in the 'Source' section. This was a NoFollow Link. Every week, I write a new article and put it in my 'Blog' page. In the articles, I like to cover some problem that I've encountered throughout the week, if, for example, I write about a Hard Drive I replaced in Sheffield, I write about that and link it to my 'PC Repair Sheffield' page. Every article contains a video from Youtube, which is another 'NoFollow' link. Past that, I just find forums which are preffereably not 'No Follow' links and try to help people by answering their questions, but putting more details on my site for them toi see, with a link. That is pretty much the extent of what I 'Get' so far. But I do read a lot of the posts on here and I'm always seeing the Experts on SEO criticise these things and say it's bad without actually explaining why, or how to improve this, or what to do instead in some kind of simple way? I mean, this blog i'm writing, is there really any point? It's unlikely anybody is going to see it, sharing it is just a rediculous assumption. Nobody shares a page on how to fix a hard drive from a local sheffield site. I don't think that NoFollow links are a waste of time, but that's my personal assumption. I think that makes it more natural in a way.. 'Write Fresh Content' and get natural links is a crazy suggestion, nobody is ever going to share it. It's just not the way the world works for small businesses. No task is easy, but none are impossible either, i know that I could do SEO, i'm just not entirely sure 'what to do'.
Intermediate & Advanced SEO | | Paul_Tovey0