301 Redirect or landing page
-
Hi everyone.
I'm currently doing some SEO for a client, at the moment he has some landing pages which are categorised, but the category is set as a 302 redirect. I have a dilemma whether to 301 redirect to the landing page or make a page for each category.
The link structure is as follows -
http://examplesite.co.uk/products/fire/company-1/product/
so currently this is set as a 302 redirect -
http://examplesite.co.uk/products/fire/company-1/
Do I make this page a category page and link the page to the children with some on-page optimisation or 301 redirect it?
-
We all agree that you should get rid of those 302's .
Then, Im kind of getting the idea... So, you're saying the possible solution: Turn the category pages into landing pages.
It's logical to me too. Of course making that move, will need well organization and a bit of preparation, so as nothing gets lost.
-
Hi Gaston,
It's a little difficult to explain without giving project details out but it's a little like this -
The company specialises in glass, they supply and fit a wide range of glass from other suppliers, so there are categories for each company that makes the glass and then the individual types of glass inside those categories.
e.g. Pilkington Glass - The Company that makes the glass. PyroClear - the product they make.
The first landing page is for fire glass (a general term), which then has a side navigation for the companies that make the glass, currently they link nowhere but on hover they show the more specific products which then link through to the pages.
But it's problematic for breadcrumbs etc, if someone click the brand of glass it just redirects with a 302 re-direct to the fire glass homepage. which could frustrate people and increase bounce rate.
Currently these categories just use a 302 redirect, I think there may be an opportunity to make these category pages into landing pages for broad search terms, which can then link to the more specific products. it would be more logical for the breadcrumbs and could serve a purpose for SEO.
I hope this makes more sense!
Lee
-
In that case you , you really want do the canonical tag to avaid as such potential harm.
-
No, of course! The site is currently using 302 redirects which were put in place by the web team. thanks for the help!
-
Hi lee,
Both pages show the exact same information?
If yes, then just add a canonical declaring the correct page to index and keep updated the sitemap.xml with the correct URLs.
Here some info about those:Canonicalization - Moz
XML Sitemaps: Guidelines on Their Use - MozIf no, then I don't fully understand your problem.
Hope it helps.
GR. -
In my opinion this could be address by using canonical tags however, 302 redirection is never been advice for this purposes.
Here is Google guide for your batter understanding. : https://support.google.com/webmasters/answer/139066?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Should I change our main category pages to product listing pages?
With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still). These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please? Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.
On-Page Optimization | | alifeofjoy1 -
Which Is More Important? Building a web page for customer reviews or a careers page?
Hello, I am wondering which would be more important to have on a website a customer review page or a careers page? And as far an SEO advantage which is more important and why?
On-Page Optimization | | Nicks1230 -
Should I add canonical links to pages that are redirected?
Hello! I am a little confused concerning canonical links. I have several URLs that all access my page, but I redirect them all. A lot of places I am told to redirect them or use canonicals. Other places, I read that I should always use canonicals. What is the right way for me? If I should use canonicals as well as redirects, which links should I do this on? I redirect my pages like this: http to https:
On-Page Optimization | | hermanok
http://example.com -> https://example.com www to non-www:
https://www.example.com -> https://example.com Remove trailing slashes
https://example.com/ -> https://example.com Would-be 404-requests to index.php?p=$1
https://example.com/home -> https://example.com/index.php?p=home ( show as https://example.com/home ) Example:
http://www.example.com/home/ -> http://www.example.com/home/ -> https://example.com/home/ -> https://example.com/home -> https://example.com/index.php?p=home ( shows as https://example.com/home ) Thank you!0 -
Redirect a blog category page to the homepage?
Hi folks Following Penguin 1.1, I have a client site at number 5 for their primary keyword. (was creeping up page 2 with whitehat link building and tight on-site SEO.) However now the page ranking at No. 5 is for a blog category archive. What do people think the quickest / safest way to get this ranking directed back to the homepage is? Many thanks Simon
On-Page Optimization | | SCL-SEO0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0 -
301 Dilemma
Hi Everyone, I have written new content for a product page and at the same time put it on a different URL: example.com/product The previous URL was something like this: example.com/brand/type/product (PR4) So all in all this is an easy enough 301, however, we also have a shop page for this product: example.com/shop/brand/type/product_shoppage.php (PR4) Should I also do a 301 from this page to the new page?: example.com/product Can you have two 301 redirects like what I am proposing? Kind Regards,
On-Page Optimization | | Paul780 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0