Home page or landing page?
-
Hello,
I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords?
I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also.
f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc"
We have also another inner page named "Web design | Company Ltd.".
So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
-
I forgot to include, keywords do not need to be exclusive to an individual page, they can be targeted on multiple pages, but having the specific landing page will likely be the most effective area on the site for concentrated on-page SEO tactics.
-
I would also agree with Baldea and David here, be careful not to Keyword stuff the Home page.
You can include your desired terms within elements of the page if they are relevant / to help the home page rank for those terms, but a product specific page is always going to give you the most scope to target all page elements effectively.
The Page title is only one element, SEOmoz's on page optimisation tool should be useful for you in working out how effectively you are targeting the phrase and what trade-offs are available to you.
-
Agree with Baldea, I try and keep home pages as the overview for an entire company or subject, then lets say internal products will be optimised for the actual product listed, so they rank individually for that search term and are displayed on a plate in front of the viewer. try and keep the visitors navigation down to a minimum, thus more chance of conversion.
If your home is the only one ranking for the chosen keywords, it could look like stuffing, Google scoring less for said product/service and visitor is most likely looking for an actual product/service rather than an overview which ends in a high bounce rate.
All internal pages would have the chosen product keyword(s), keywords hold first word presence in the title.
for example I would most likely use "Antifouling Paint, fight the barnacles with Teamac Antifouling paint"
hope this helps
Dave
-
Keyword stuffing your homepage isn't the best decision. I'd keep my homepage something like:
Company Ltd.: Web development solutions (anyway, something that best describes your entire site, company)
The landing page(s) could have a title like:
****Company Ltd.: Web design services
or
Web design services | Company Ltd.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page rank question
Hi all, pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/ It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc. We are still stuck on page 2 for all phrases. Any thoughts or suggestions as to what we are doing wrong please? Any help would be great.
On-Page Optimization | | jasef0 -
Redirecting https pages
If I add 301 redirects from the https versions of the root domain to the http:www.website.com (canonical version), will this prevent users from being able to access the https version? I believe the https version is only accessed once users log into the site. Thank you!
On-Page Optimization | | HiddenPeak0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Too many links on home page
SEOmoz crawl states I have 3 pages with too many links. My sites are hosted on Yahoo small business. One page they state is too long is the home page/ind. with 600 links to each page on the web site ( I think). Is this really a problem and how do I fix it? The other two pages are product categories that link to the products under the main product type. What I do not understand is that we have many larger product categories that SEOmoz crawl is not stating too many.
On-Page Optimization | | Wales0 -
How to improve On-Page Grades for Top Ranking Pages
please help me - i dont know or understand how to improve on-Page Grades for Top Ranking Pages
On-Page Optimization | | pwwukpw0 -
Offer landing page, duplicate content and noindex
Hi there I'm setting up a landing page for an exclusive offer that is only available (via a link) to a particular audience. Although I've got some specific content (offer informaiton paragraph), i want to use some of the copy and content from one of my standard product pages to inform the visitors about what it is that i'm trying to sell them. Considering I'm going to include a noindex on this page, do i need to worry about it having some content copied directly from another page on my site? Thanks
On-Page Optimization | | zeegirl0 -
Detecting SE traffic on a landing page
Hi all, I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not. Can anyone help me? The site is written in PHP. Best regards, Rasmus
On-Page Optimization | | rasmusbang0 -
What is the Best Landing Page setup?
I have seen a few different types of landing pages. I am trying to figure out which style works best from a SEO perspective. 1. The cram everything possible onto the page approach ala nyt.com? 2. The fill your home page with a ton of links approach like cnn.com? 3. The put just a small sample of your content approach like seomoz? I see 4 blog snippets, a "Go To My Campaign" call to action and that's it. 4. Pages like Groupon.com which have 100% focus on a call to action. I also notice many focused pages like Groupon remove the header and footer on their landing page. Does that help the page retain it's PR better?
On-Page Optimization | | KevinPatrick0