Google Index Status Falling Fast - What should I be considering?
-
Hi Folks,
Working on an ecommerce site. I have found a month on month fall in the Index Status continuing since late 2015. This has resulted in around 80% of pages indexed according to Webmaster.
I do not seem to have any bad links or server issues. I am in the early stages of working through, updating content and tags but am yet to see a slowing of the fall.
If anybody has tips on where to look for to issues or insight to resolve this I would really appreciate it.
Thanks everybody!
Tim
-
Hi dude, thank you so much for taking time to look at this site. It is really kind of you. I will be taking a look at all the points raised over the next week to see what we can achieve. Thanks, Tim
-
Thank you for taking so much time to look at our site. I really appreciate it. I will dig in to the points to see what we can achieve. Thanks again, Tim
-
Thanks dude, I will take a look at this. Really appreciate you taking time to respond.
-
Hi Tim,
I agree with Laura on the canonical tags. I've worked on several large Magento sites and I've never seen any issue with the way Magento handles it - by canonicalizing product URLs to the root directory.
In fact, I actually prefer this was over assigning a product to a 'primary' category and using that as the canonical.
As Laura said, a reduction in the total number of indexed pages might actually be a really big positive here! More pages indexed does not mean it's better. If they are low quality/duplicate pages that have been removed from index, that's a really good thing.
I did find some issues with your robots.txt file:
- Disallow: /media/ - should be removed because it's blocking images from being crawled (this is a default Magento thing and they should remove it!)
- Disallow: /? - this basically means that any URLs containing a ? will not be crawled and with the way pagination is setup on the site, this means that any pages after 1 are not being crawled.
This could be impacting how many product pages you have indexed - which would definitely be a bad thing! You would obviously want your product pages to be crawled and indexed.
Solution: I would leave Disallow: /? in robots.txt because it stops a product filter URLs being crawled, but I would add the following line:
Allow: */?p=
This line will allow your paginated pages to be crawled, which will also allow products linked from those pages to be crawled.
Hope this helps!
Cheers,
David
-
I would be interested in seeing examples of where this has happened. Were the canonical tags added after the URLs were already indexed or were the canonicals in place when the site launched?
-
However, the canonical is only an advisory tag. I've had few cases where people have relied on their canonical tag when their site has numerous product url types (as above with category in the url and just product url) which has many references to these different urls elsewhere (onsite and offsite) and they are now indexed as both versions, which is not always ideal. It also means that reporting tools such as Screaming Frog only show the true URLs on the site. It's also saving crawl budget as it doesn't have to crawl the category produced url and the canonical url.
Whilst it's not a major issue, it's something I would look at changing.
-
If I understand you correctly, you are referring to the following two URLs:
https://www.symectech.com/epos-systems/customer-displays/pole-mounting-kit-94591.html
https://www.symectech.com/pole-mounting-kit-94614.html
Both of these have the same canonical referenced, which is https://www.symectech.com/pole-mounting-kit-94614.html.
It doesn't matter what actually shows in the address box. For the purposes of indexation, what matters is what is referenced in the canonical tag.
.
-
What I've suggested will be avoiding these duplicate urls? Here's some actual examples, going via a tier two category I get the following product url:
https://www.symectech.com/epos-systems/customer-displays/pole-mounting-kit-94591.html
With a canonical of:
https://www.symectech.com/pole-mounting-kit-94614.html
Yet when going from https://www.symectech.com/epos-systems/?limit=32&p=2 (a tier 1 category) I get the canonical url.
So if there are products listed in multiple tier two categories then that's multiple urls for the same product. With the suggestion I made, there would only be one variation of this product url (the canonical)
-
A reduction in the number of pages indexed does not necessarily mean something is wrong. In fact, it could mean that something is right, especially if your rankings are improving.
How are you determining that only 80% of pages are indexed? Can you provide a specific URL that is not being indexed?
If you made changes to your canonical tag, robots.txt , or meta robots tag, these could all cause a reduction in the number of pages being indexed.
-
The canonicals appear to be set up correctly, and I would not advise listing the product URLs as their canonicals in the category as suggested above. That will create duplicate URLs with the same content, which is exactly what canonical tags are designed to avoid.
-
Just going through Laura's list as a checklist for ones that are applicable:
- Have you checked your robots.txt file or page-level meta robots tag to see if you are blocking or noindexing anything?
Nothing that I can see, that's causing a major issue.
- Is it a large site? If so, check for issues that may affect crawl budget.
The main thing I can see is that the product urls and canonicals are different, is there anyway of listing the product urls as their canonical versions in the category?
-
<a name="_GoBack"></a>Sorry for the delay in response. Website is symectech.com
We have fixed various issues including a noindex issue earlier this year but our index status is continuing to fall. However, the ranking seems to be improving week on week according to MOZ. Thanks.
Tim
-
Just to echo what Laura has said, if you can share a URL that would be great so we can help you get to the source of the problem.
Try running a tool like screamingfrog (https://www.screamingfrog.co.uk/seo-spider/) to check the issues above that Laura has mentioned, as doing a lot of those by hand can be quite time consuming.
Also, do you have a drop in rankings with your pages falling out the index?
-
Any chance you can share the URL? That would make it much easier for someone to help in this forum. Without the URL, I can offer a few diagnostic questions.
- Have the number of pages on the site remained the same and pages are being removed from the index? Or have you added more content, but the percentage in the index has decreased?
- Have you checked your robots.txt file or page-level meta robots tag to see if you are blocking or noindexing anything?
- Have you submitted an XML sitemap? If so, check the XML sitemap to make sure what's being submitted should be indexed. It's possible to submit a sitemap that includes noindexed pages, especially with some automated tools.
- Is it a large site? If so, check for issues that may affect crawl budget.
- Have you changed any canonical tags?
- Have you used the Fetch as Google tool to diagnose a specific URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to do Country specific indexing ?
We are a business that operate in South East Asian countries and have medical professionals listed in Thailand, Philippines and Indonesia. When I go to Google Philippines and check I can see indexing of pages from all countries and no Philippines pages. Philippines is where we launched recently. How can I tell Google Philippines to give more priority to pages from Philippines and not from other countries Can someone help?
Intermediate & Advanced SEO | | ozil0 -
Removing Parameterized URLs from Google Index
We have duplicate eCommerce websites, and we are in the process of implementing cross-domain canonicals. (We can't 301 - both sites are major brands). So far, this is working well - rankings are improving dramatically in most cases. However, what we are seeing in some cases is that Google has indexed a parameterized page for the site being canonicaled (this is the site that is getting the canonical tag - the "from" page). When this happens, both sites are being ranked, and the parameterized page appears to be blocking the canonical. The question is, how do I remove canonicaled pages from Google's index? If Google doesn't crawl the page in question, it never sees the canonical tag, and we still have duplicate content. Example: A. www.domain2.com/productname.cfm%3FclickSource%3DXSELL_PR is ranked at #35, and B. www.domain1.com/productname.cfm is ranked at #12. (yes, I know that upper case is bad. We fixed that too.) Page A has the canonical tag, but page B's rank didn't improve. I know that there are no guarantees that it will improve, but I am seeing a pattern. Page A appears to be preventing Google from passing link juice via canonical. If Google doesn't crawl Page A, it can't see the rel=canonical tag. We likely have thousands of pages like this. Any ideas? Does it make sense to block the "clicksource" parameter in GWT? That kind of scares me.
Intermediate & Advanced SEO | | AMHC0 -
Why are some pages indexed but not cached by Google?
The question is simple but I don't understand the answer. I found a webpage that was linking to my personal site. The page was indexed in Google. However, there was no cache option and I received a 404 from Google when I tried using cache:www.thewebpage.com/link/. What exactly does this mean? Also, does it have any negative implication on the SEO value of the link that points to my personal website?
Intermediate & Advanced SEO | | mRELEVANCE0 -
Google Indexing Feedburner Links???
I just noticed that for lots of the articles on my website, there are two results in Google's index. For instance: http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html and http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thewebhostinghero+(TheWebHostingHero.com) Now my Feedburner feed is set to "noindex" and it's always been that way. The canonical tag on the webpage is set to: rel='canonical' href='http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html' /> The robots tag is set to: name="robots" content="index,follow,noodp" /> I found out that there are scrapper sites that are linking to my content using the Feedburner link. So should the robots tag be set to "noindex" when the requested URL is different from the canonical URL? If so, is there an easy way to do this in Wordpress?
Intermediate & Advanced SEO | | sbrault740 -
Google Local oddity
So I spotted something a little weird... one of my client's Google Local placements in blended results has the domain name - complete with the .com extension appearing where the business name typically appears: Businessxyz.com www. businessxyz .com of Google reviews Has anyone seen this? I setup their Google Places account quite some time ago and used the business name - not the url. I also setup their Google+ and Local page - using the name. None of the page titles on the website contain the url. I simply can not pinpoint where G is pulling this from or why for that matter. All competitors are appearing with business name - only my client has the domain name visible for the particular local search query. Any ideas?
Intermediate & Advanced SEO | | SCW0 -
Why is Google indexing either the singular or plural version of a keyword?
Hello Forum, We have just finished completely redoing a website and it seems that for several keywords either the plural or singular version is no longer being displayed in Google search results. For example, we sell yoga products, one of which is a bolster. In the SEO section of Google Analytics, the keyword "bolsters" has held a steady rank while "bolster" lost lots of rank and now no longer shows. Both keywords pointed to the same page and hold nearly equal rank, which has both keywords for "bolster" and "yoga bolster" Any idea what may be going on?
Intermediate & Advanced SEO | | pano0 -
Have we suffered a Google penalty?
Hello, In January, we started a new blog to supplement our core ecommerce website. The URL of the website is www.footballshirtblog.co.uk and the idea behind it was that we would write articles related to our industry to build a community which would ultimately boost our sales. We would add several posts per day, a mix between shorter news stories of around 150 words and more detailed content pages of around 500 words. Everything was going well, we were making slow but sure progress on the main generic keywords but were receiving several thousand visitors a day, mostly finding the posts themselves on Google. The surge on traffic meant we needed to move server, which we did around 6 weeks ago. When we did this, we had a few teething problems with file permissions, etc, which meant we were tempoarily able to add new posts. As our developers were tied up with other issues, this continued for a 7-10 day period, with no new content being added. In this period, the site completely dropped from Google, losing all it's rankings and traffic, to the extent it now doesn't even rank for it's own name. This is very frustrating as we have put a huge amount of work and content into developing this site. We have added a few posts since, but not a huge amount as it is frustrating to do it with no return and the concern that the site has been banned forever. I cannot think of any logical reason why this penalty has occured as we haven't been link spamming, etc. Does anyone have any feedback or suggestions as to how we can get back on track? Regards,
Intermediate & Advanced SEO | | ukss1984
David0