Received A Notice Regarding Spammy Structured Data. But we don't have any structured data or do we?
-
Got a message that we have spammy structured data on our site via webmaster tools and have no idea what they are referring to. We do not use any structured data using schema.org mark up. Could they be referring to something else?
The message was:
To: Webmaster of <a>http://www.lulus.com/</a>,
Google has detected structured markup on some of your pages that violates our structured data quality guidelines. In order to ensure quality search results for users, we display rich search results only for content that uses markup that conforms to our quality guidelines. This manual action has been applied to lulus.com/ . We suggest that you fix your markup and file a reconsideration request. Once we determine that the markup on the pages is compliant with our guidelines, we will remove this manual action.
What could we be showing them that would be interpreted as structured data, and or spammy structured data?
-
It's highly unlikely you'd get a manual penalty for incorrect Open Graph markup (especially since Google itslef doesn't use it for anything.)
Instead of trying to test one-off pages with the data testing tool, have a look in your Google Search Console under the Search Appearance > Structured Data report. Here you'll see what Google's crawler thinks about the structured markup on all the pages of your site it is able to crawl. Much better chance that the crawler has caught and reported it than that you'll find it checking one page at a time.
One of the really common types of markup that earned manual penalties recently was recipes (due to certain plugins not implementing it correctly.) Since your site doesn't include recipes, the other area to check closely is reviews/ratings. If Google thinks you're trying to use these manipulatively, they'll slap you hard, since these actually generate rich snippets in SERPS.
In the brief look I had at your site, it didn't appear your reviews/rating were using markup, but that's where an exhaustive check using the GSC report would be vastly more effective than my cursory check.
Hope that all makes sense? Good luck!
Paul
-
Thank you for your insight the data testing tool is very helpful.
https://search.google.com/structured-data/testing-tool/u/0/
- Kent
-
Hello,
I think whatever opengraph plugin you are using on your pages might be causing the issue. Take a look at: https://search.google.com/structured-data/testing-tool/u/0/#url=http%3A%2F%2Fwww.lulus.com%2Fcategories%2F13%2Fdresses.html
On a semi-related note, your og:image tag is missing 'og:image:width' and 'og:image:height'.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structured data / Rich snippets
I have made FAQ to my website Lån utan UC. I have double checked several time and the code is correct. THe problem is that the FAQ it does not show up i Google search. I have put the code at several subpages, like for example: Mikrolån and at all other sites it shows in SERP but not for the first mentioned site above. That site is the startpage/homepage is that relevant to the issue? Please help and I would be really happy. I have tried to fix this in months...
Technical SEO | | LanutanUC0 -
Why Can't Googlebot Fetch Its Own Map on Our Site?
I created a custom map using google maps creator and I embedded it on our site. However, when I ran the fetch and render through Search Console, it said it was blocked by our robots.txt file. I read in the Search Console Help section that: 'For resources blocked by robots.txt files that you don't own, reach out to the resource site owners and ask them to unblock those resources to Googlebot." I did not setup our robtos.txt file. However, I can't imagine it would be setup to block google from crawling a map. i will look into that, but before I go messing with it (since I'm not familiar with it) does google automatically block their maps from their own googlebot? Has anyone encountered this before? Here is what the robot.txt file says in Search Console: User-agent: * Allow: /maps/api/js? Allow: /maps/api/js/DirectionsService.Route Allow: /maps/api/js/DistanceMatrixService.GetDistanceMatrix Allow: /maps/api/js/ElevationService.GetElevationForLine Allow: /maps/api/js/GeocodeService.Search Allow: /maps/api/js/KmlOverlayService.GetFeature Allow: /maps/api/js/KmlOverlayService.GetOverlays Allow: /maps/api/js/LayersService.GetFeature Disallow: / Any assistance would be greatly appreciated. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
Rank a site that was 301'd
We had a customer that had 2 sites. They left us, and 301'd site A to site B. Things didn't go well. Now, a year later they want to use us again. Ideally, I would undo the 301. Has anyone done this? Would I be better off starting with a new domain? If you've done it, how long before it started to rank like you expected/hoped?
Technical SEO | | TimColeman0 -
Structure of urls
**Hallo from Athens, Greece. We have to implement the following project and i need your help: ** We will build a company guide for the whole country and company local guides for each city for the same client. **Information of the country guide is the sum of information of local guides, so when a user is at the country guide he sees information from companies from all cities and when the user is at city guide he sees info only for the city. ** The problem is the structure of the url we should have. Should the page of presentation of each company should have structure as domain.gr/id/company? or city.domain.gr/id/company and the one to be canonical to the other? is this good for seo? Should both urls be included in the sitemap? Thank you
Technical SEO | | herculesopa0 -
Moving articles to new site, can't 301 redirect because of panda
I have a site that is high quality, but was hit by penguin and perhaps panda. I want to remove some of the articles from my old site and put them on my new site. I know I can't 301 redirect them because I will be passing on the bad google vibes. So instead, I was thinking of redirecting the old articles to a page on the old site which explains that the article is moved over to the new site. I assume that's okay? I'm wondering how long I should wait between the time I take them down from the old site to the time I repost them on the new site. Do I need to wait for Google to de-index them in order to not be considered duplicate content/syndication? We'll probably reword them a bit, too - we really want to avoid panda. Thanks!
Technical SEO | | philray
Phil0 -
Toggle Menu's and Collapsible Nav Structure Good For SEO?
Does anyone have any insights on toggle menu's or collapsible navigation structure and if its good/bad for Search?
Technical SEO | | Your_Workshop0 -
Merged old wordpress site to new theme and have crazy amount of 4xx and duplicate content that wasn't there before?
URL is awardrealty.com We have a new website that we merged into a new wordpress theme. I just crawled the site with my seomoz crawl tool and it is showing a ridiculous amount of 4xx pages (200+) and we cant find the 4xx pages in the sitemap or within wordpress. Need some help? Am i missing something easy?
Technical SEO | | Mark_Jay_Apsey_Jr.0 -
Regarding Canonical Url
We have a e-commerce website. Our own homegrown:-) We recently visited Google Webmaster tools and could see that Google mention we have double Meta tags for some main and subcategories. Each Product Category on our site have a subcategory/ Sub url - "Bestseller", "On Sale", "just arrived". The sub url is not a really a real category and we can therefore not make totally unique description and title for does urls. domain.com/category domain.com/category/bestseller
Technical SEO | | areygie
domain.com/category/on-sale
domain.com/category/just-arrived We are thinking about 2 solutions. 1. Canonical Url on subcategory pointing to main category.
2. Or add a word bestseller, on sale or just arrived in front of the meta title/description. We can do this from code. I personally opt for option 1. But I am little unsure what is the best way to go. Thanks in advance for your advice0