Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Different Phone Numbers in GMB/onsite
-
Hello All!
I have an issue.
I have a local business with multiple addresses, In order to start doing some conversion optimization I need to know where are the leads coming from, my assumption is that part of the leads come from phone calls directly from the google my business listing that appears in the local pack and some come from the website itself.
Here's where the problem lays, I cannot understand how many calls come from each platform, Google My Business analytics provides a very high number that doesn't fit with my reports (i have a CRM that can track calls), the numbers are inflated in hundreds of %.
The solution i thought of was implementing a different phone number in my website to track the leads, the problem is the NAP, which will be different.
Another solution I thought of was implementing an additional phone number in Google My Business, and adding that additional phone number to the local landing page, displaying the new phone number as the main number on the page and leaving the old number in the schema markup.
Does this solution seems fit? do you have another suggestion?
-
Got it, we're using SalesForce to track calls, what we need to do is to implement the dynamic number insertion into our website, will be reading more about it.
Thanks!
-
Recommended reading, Gal, from start to finish: http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/
I hope it's muy helpful!
-
What call tracking platform are you using? Most of them will let you keep you main number (which is likely the GMB #) and continue to show that to the Bots while showing a different phone number to users based off of what groupings you've set up (i.e. one # for organic, one for PPC).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
GMB Account Fallen Off Rankings in past 24 hours
My map pack presence has fallen off the face of the earth over the last 24 hours. My location The Escape Game Chicago was top 3 yesterday for 'escape room chicago' and now they only show up when searching for the exact brand name. What's weirder is I still rank #1 organically for that keyword.I have looked through the account, nothing seems to be totally amiss. Google has not notified me of any issues or penalties. I have no clue what happened.Can anyone point me in the right direction or provide some insight as to how I can recover my ranking?
Local Listings | | danieldaher0 -
How to remove a link in GMB "Products & Services: places.SinglePlatform.com"
I manage a GMB account for an HVAC client and noticed in their knowledge graph it shows: "Products & Services: places.SinglePlatform.com" I cannot find this anywhere on the backend on GMB. Has anyone experienced this and how did you fix/remove the link? Luckily, the link goes to the clients profile on SinglePlatform, but the info is outdated.
Local Listings | | Bryan_Loconto0 -
Using same business number on different websites
Hello, I have number of websites in different locations with different business name and address with verified listings. However, I am thinking to use the same phone number on all the websites as it is difficult for me to keep track of all the numbers. So, is it okay to use the same phone number on different websites with different business name and address? Waiting for your thoughts. Brian
Local Listings | | BrianBotts.0 -
Why is the incorrect city name being appended to search results when that search is done from a completely different city? Screenshot Included
Hi Guys, This is weird. When searching "generator rentals" from within Vancouver/Lower Mainland and on a mobile device, our organic listing is ranked #1. That is the good news. The bad news is that for some reason the title returend is: Generator Rentals & Temporary Power Distribution - Edmonton". The "-Edmonton" is dynamically added, but I have no idea why. Edmonton is in a completely different province than Vancouver... over 720 miles apart. The only thing I can think of is that there is some sort conflict with our Google places account. You see, we do have an Edmonton branch. I have setup two branches... one for the Coquitlam/Vancouver branch and one for the Edmonton. And as far as I can tell, both are setup correctly. A screenshot from my iPhone has been linked (http://imgur.com/9YvyLDB). Any ideas would be appreciated. Thank you, Jarrett 9YvyLDB
Local Listings | | TrinityPower0 -
NPA. Adding two new locations. What phone numbers to use?
Hi everyone, Our client wants to add two new locations. Not sure what phone number to use.
Local Listings | | Ryan_V
We have main phone 800 number, with no adders associated, and local phone numbers for locations which we do SEO for. New two locations are not for SEO purposes. Client just want them to be listed on website and on major directories for now. Understanding NPA importance:
Should we use main 800 for both locations?
Should we get new phone numbers for each one? Thanks0 -
Removing phone number from GMB = lower rankings?
Hey, all! I have a client who needs for people to see her website before they call her, or else she spends 15 min explaining what's already on the site. Her Google My Business rankings are excellent for a lot of keywords (yay!), so people are seeing the number big and bold and just picking up the phone. I called GMB support to ask if removing the phone number would affect rankings, and they said "I don't think so". If this weren't a HUGE deal to the client, I wouldn't take the chance, but she feels that she's losing business by being on these calls when legitimate prospects try to call and get voice mail. So... any experience with removing phone numbers from GMB, or any other creative solutions to the quandary? Thanks so much for reading! ~ Scott UPDATE: Well, we went ahead and tried it anyway, and our GMB listins on the 7-pack nosedived! STRONGLY recommend against this, at least with the current algorithm!! The phone number is back now. 🙂
Local Listings | | measurableROI0 -
Reliability of http://www.scamanalyst.net/
Hi - has anyone used scamanalyst.net as a research tool? If so, do you have any thoughts on how reliable the site information is? My thought is to use in conjunction with Open Site Explorer (in the process of tidying up a clients' questionable site links). Thanks so much.
Local Listings | | E2E0