High total links, but very few root domains?
-
Hi Moz community!I've just joined and am getting to grips with SEO basics. Right now, I'm looking at the Competitive Link Metrics in Moz Pro, and I'm curious about the following-
Of the three competitors that we're following, I'm trying to figure out some differences between two of them - we'll call them A and B. 'A' has 3.6k external followed and total links, with 5 total linking root domains. 'B' (a more prestigious and established company with a much higher DA) has 2.2k total external links, with 180 root domains.
So my question is, how can A have nearly 1,000 more links, but only from 5 domains? Any feedback much appreciated! Thanks!
-
One of the typical ways a site ends up with a huge number of links, but from a small number of domains, is if they end up with a link in a footer or sidebar - something that appears sitewide/on every page. Or from social media sites. In these cases, the huge number of links probably aren't adding a lot of ranking influence.
That's not to say multiple links from one domain don't have value though. There are plenty of situations where an influential site could be linking to you in different contexts. These, I definitely believe, still pas ranking authority. And remember, the only purpose of links isn't ranking. If they're good links, they'll also be sending actual traffic and eyeballs!
Hope that helps?
Paul
-
I always like pointing out the linking C blocks when comparing the competition. If you're not familiar with linking C blocks, these are essentially IPs from servers of domains that are pointing to your site. You may have 10k backlinks, but they are coming from 2 C blocks. Ideally you would want to have a large variation of links, coming from an assortment of C blocks. In a nutshell you want to have links coming from all over, but make sure they are diverse, relevant, and high quality. It does take time.
Hope this helps.
Chris
-
Fantastic, thanks Bernadette!
-
Welcome to the Moz community, theguildedteapot! Happy that you're here.
When it comes to links, you should look at the number of root domains, and not links from each domain. For example, we typically really only "count" one or two links from each domain. Even though you have 1,000 links from one site, you really need to look at it as if it's one link.
Personally, I'd rather have 10 links from 10 domains than 100 links from 3 domains.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority hasn't recovered since August
I really need some major advice on this one. Back in September, I asked a question on here as follows: "A client wanted to change their domain name, which we have now done. The site content itself is exactly the same. We put 301 redirect links in so that Google searchers would redirect from the old site to the new one. However Moz then said that it couldn't crawl the old domain because of the redirects and advised creating a brand new campaign for the new domain. We have done this but now Moz says that the domain authority of the new site is 2 (it was 14 on the old domain)." My original question and the answers I got are here: https://moz.com/community/q/new-domain-wipes-out-domain-authority). Generally the responses I got were that we should give Moz time to crawl the new domain and process all the "new" pages. It is now February, ie 6 months after the domain rename, and on Moz the site still has a DA of 2. It seems like 6 months is enough time to wait. We checked all the recommended guides and believe we have done it all correctly. I really don't know what to do now. Can anyone help or have a quick look and work out why this is so bad? Specifics are:
Getting Started | | mfrgolfgti
old domain: https://ryemeadcleaning.co.uk
new domain: https://ryemeadgroup.co.uk0 -
Can I view Domain Authority stats for longer than the previous 12 months?
When you view the DA chart, it goes back 12 months. There is no apparent way to see any data before that. I searched the Q&A but see no other similar questions. Any insight?
Getting Started | | cptutty0 -
How can I increase my Domain Authority for SEO?
Hi, I have the website www.solaristelecom.com and I am working to improve it for grown up in the ranking of searchs engines in Brazil. I made a lot of changes to do it, but about the DA is too low yet, only 2 points. I have some keywords that would like to be found as "ligação internacional", "PABX Virtual", "" Please, how can I improve it... if possible over 10 Regards, Leandro
Getting Started | | lmoraes1 -
Site with 2 domains - 1 domain SEO opimised & 1 is not. How best to handle crawlers?
Situation: I have a dual domain site:
Getting Started | | DGAU
Domain 1 - www.domain.com is SEO optimised with product pages and should of course be indexed.
Domain 2 - secure.domain.com is not SEO optimised and simply has checkout and payment gateway pages. I've discovered that Moz automatically crawls Domain 2 - the secure.domain.com site and consequently picks up hundreds of errors.
I have put an end to this by adding a robots.txt to stop rogerbot and dotbot (mozs crawlers) from crawling domain 2. This fixes my errors in Moz reports however after doing more research into 'Crawler Control' I figure this might be the best option. My Question: Instead of using robots.txt to stop moz from crawing all of Domain 2 should I use on each page of domain 2? I believe this would then allow moz and google to crawl Domain 2 but also tell them both not to index it.
My understanding is that this would be best, and might even help my overall SEO by telling google not to give any SEO value to the Domain 2 pages?0 -
I would like to know why there are no links found, but there are about 300 links detected with other tools?
Our site gets, when scanned with MOZ tools no links detected. <a href="https://produktion.semodu.com">semodu.com</a> Does someone know why?
Getting Started | | SEMODU0 -
Improve Page Authority or Domain Authority
I am very confused as to the practical implementation of these 2 terms PA and DA. I have a website and i want to rank a particular page. So to rank it at the top, should i have more backlinks of page** or **more backlinks of my Homepage. Does more back links of a particular page improves only PA or (PA & DA) both ?
Getting Started | | himanshu22630 -
Can you help me with setting up a campaign? I get stuck after I put in the domain name and the other information doesn't go through.
Can you help me with setting up a campaign? I get stuck after I put in the domain name and the other information doesn't go through. Regards Roshni M
Getting Started | | harmanseo0 -
Report time periods & Domain Authority over time
Hello there. I am evaluating the Moz tools and I have two brief questions. What are the time periods (weekly, monthly, ..) that one can choose to compile reports? Is there a view to show Domain Authority over time? Thanks, Marco
Getting Started | | marcoparadis0