Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Does an Apostrophe affect searches?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does an Apostrophe affect searches?

    Technical SEO
    3
    4
    8235
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SushiUK
      SushiUK last edited by

      Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men**'**s Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?

      Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page?

      Thanks 🙂

      Bob

      1 Reply Last reply Reply Quote 1
      • BlueCorona
        BlueCorona last edited by

        Hi there!

        Search engines have gotten smarter in the past few years and should be able to determine that the keyword (with AND without an apostrophe) means the same thing. I wouldn't worry about the keywords you're tracking and the keywords you're using within your content if the only difference is the apostrophe usage.

        1 Reply Last reply Reply Quote 2
        • SushiUK
          SushiUK last edited by

          Thank you Rob, that really helps!

          1 Reply Last reply Reply Quote 1
          • RobCairns
            RobCairns last edited by

            Hi Bob,

            Search engines are pretty good about grammar and punctuation. As a general rule, rankings aren't impacted by your use (or lack thereof) of punctuation in your titles, content, etc.

            The only time punctuation in your content might make a difference is if the punctuation alters the meaning of the sentence - an example I like to use involves a title of an article on Rachel Ray which reads, "Rachel Ray finds inspiration in cooking her family and her dog" which, with proper grammar, would read, "Rachel Ray finds inspiration in cooking, her family and her dog". Obviously, these 2 sentences mean completely different things, and Google will pick up on that based on your content.

            The reason keyword explorer is kicking back no data for the search term including the apostrophe is likely because no one uses the apostrophe when conducting their search. As an example, if I am looking for a plumber in New York City, I'm going to search "plumber new york city" or "plumber nyc" rather than "I am looking for a plumber in New York City, New York".

            To answer your question directly:

            No, using apostrophes in your content will in no way impede your ability to rank for your keyword in the example you have given. You have given contextual information which Google will interpret and rank your pages accordingly.

            Hope this helps to explain what's going on. Let me know if you have any follow-up questions.

            Cheers,

            Rob

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • woshea

              Google Search Console Showing 404 errors for product pages not in sitemap?

              search console 404 error 404s

              We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?

              Technical SEO | | woshea
              0
            • RebekahVP

              Should search pages be indexed?

              Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!

              Technical SEO | | RebekahVP
              0
            • samgold

              Can an external firewall affect rankings?

              For security reasons we are now routing traffic through an external firewall cum CDN. Our server and domain IPs remain the same, but any request is routed through an external IP, which then forwards the traffic. Would our rankings be affected because of IP changes? Thanks Sam

              Technical SEO | | samgold
              0
            • linkjuiced

              Googlebot and other spiders are searching for odd links in our website trying to understand why, and what to do about it.

              I recently began work on an existing Wordpress website that was revamped about 3 months ago. https://thedoctorwithin.com. I'm a bit new to Wordpress, so I thought I should reach out to some of the experts in the community.Checking ‘Not found’ Crawl Errors in Google Search Console, I notice many irrelevant links that are not present in the website, nor the database, as near as I can tell. When checking the source of these irrelevant links, I notice they’re all generated from various pages in the site, as well as non-existing pages, allegedly in the site, even though these pages have never existed. For instance: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/feedback-and-testimonials/        allegedly linked from: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/ (doesn’t exist) In other cases, these goofy URLs are even linked from the sitemap. BTW - all the URLs in the sitemap are valid URLs. Currently, the site has a flat structure. Nearly all the content is merely URL/content/ without further breakdown (or subdirectories). Previous site versions had a more varied page organization, but what I'm seeing doesn't seem to reflect the current page organization, nor the previous page organization. Had a similar issue, due to use of Divi's search feature. Ended up with some pretty deep non-existent links branching off of /search/, such as: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/consultations/  allegedly linked from: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/ (doesn't exist). I blocked the /search/ branches via robots.txt. No real loss, since neither /search/ nor any of its subdirectories are valid. There are numerous pre-existing categories and tags on the site. The categories and tags aren't used as pages. I suspect Google, (and other engines,) might be creating arbitrary paths from these. Looking through the site’s 404 errors, I’m seeing the same behavior from Bing, Moz and other spiders, as well. I suppose I could use Search Console to remove URL/category/ and URL/tag/. I suppose I could do the same, in regards to other legitimate spiders / search engines. Perhaps it would be better to use Mod Rewrite to lead spiders to pages that actually do exist. Looking forward to suggestions about best way to deal with these errant searches. Also curious to learn about why these are occurring. Thank you.

              Technical SEO | | linkjuiced
              0
            • znotes

              Do you need a canonical tag for search and filter pages?

              Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!

              Technical SEO | | znotes
              0
            • KatherineWatierOng

              How do I "undo" or remove a Google Search Console change of address?

              I have a client that set a change of address in Google Search Console where they informed Google that their preferred domain was a subdomain, and now they want Google to also consider their base domain (without the change of address). How do I get the change of address in Google search console removed?

              Technical SEO | | KatherineWatierOng
              0
            • Orly-PP

              Why isn't my homepage number #1 when searching my brand name?

              Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find? Thanks!

              Technical SEO | | Orly-PP
              0
            • SmartWebPros

              How to search HTML source for an entire website

              Is there a way for me to do a "view source" for an entire website without having to right-click every page and select "view source" for each of them?

              Technical SEO | | SmartWebPros
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.