Does Google avoid indexing pages that include registered trademark signs?
-
I am suspecting that Google often hesitates to index pages that have registered trademarks on them that are marked with a
. For example EGOL used in the title tag or in thetag at the top of the page.
Registered trademarks are everywhere and most retail product pages contain at least one of them. However, most people use the registered trademark names as text in their writing without adding the registered trademark sign of
.Have you experienced a problem getting such pages indexed or have you read any articles about how Google treats registered trademarks?
-
Feel free to mark it as 'good response' to help a brother out
-
Thank you for the example, Sandi.
I just did the site: query and the pages are indexed, just not ranking well. Perhaps the need more time.
Thanks again.
-
I dont think there is an issue having these Indexed. I used to work in a bank in Australia and for every page that has the word MasterCard in it, we had to put the trademark logo the first time it's mentioned.
If you click the link below searching for those specific pages, ie. "mastercard bankwest" the pages come up in search results and even show the registered trademark logo.
So if you are having issues with these not coming up in Google, perhaps they are not seen by Google as important pages on the actual website as a whole so instead it's displaying other pages first?
Try searching for "site:sitename.com" in Google and go through all the results and it should give you an idea where it's cranked compared to other pages on your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking content for phrases that don't exist on-page
I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
On-Page Optimization | | JCN-SBWD
“Copyright free rock music"
“Uncopyrighted rock music”
“Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.0 -
Can service request pages be indexed for a service site?
I think there is no point in indexing service request pages for a service site. And it causes the indexing of the main pages to be done with a delay. Does anyone have experience with indexing service request pages and their results?
On-Page Optimization | | sora.ya04680 -
Google is showing erroneous results on SERPs page
Hello, All, In April, two months ago, we caught a hack on a client's website. It created about 40 pages in what looked to be a black hat link tactic. We removed the pages, resubmitted the sitemap.xml (it reprocessed) and ran it through screaming frog to confirm all the pages were gone, but the forty pages still show up in the search results for a site search. We have both the www. and non www. version of sites claimed and set a preference. Nothing is awry with the robots.text. We're not really sure what to do to resolve it. We asked Google to recrawl (fetch) the site. I'm not sure what's going on with it. The website's name is fortisitsolutions.com The site search bringing up the pages from the hack is below. site:www.fortisitsolutions.com Any ideas?
On-Page Optimization | | Cazarin-Interactive0 -
URL, page title, item name - which is most important for google ranking
We are a bridal store and are able to use different information in the URL, Page title and item name. In item name we give the product a name for us to identify ie. Alex Lace Dress in Black/Nude, Ivory/Nude, Red/Red In Page Title we use the suppliers name and product code as well as the item name ie. Jadore j8075 Alex Lace Dress Online Australia URL = alex-lace-dress/ Are we using the correct format ? What could we do to improve them?
On-Page Optimization | | CostumeD0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Does Google penalize a page with the image tag with alt and without src?
Hi, I am curious whether Google penalizes a page with the image tag with a value in the "alt" attribute and without one in the "src" attribute? Would this count as stuffing? Sometimes you cannot put an image but you would like to get SEO benefit by having a keyword in an image?
On-Page Optimization | | Plivo0 -
Index.php getting Duplicate page content.
I am quite new to SEO and have now got my first results. I am getting all my index.php pages returned as Duplicate page content. ie: blue-widgets/index.php
On-Page Optimization | | ivoryred
blue-widgets/ green-widgets/large/index.php
green-widgets/large/ How do solve this issue?0 -
Landing Pages
Howdy Guys, We currently have around 19 landing pages that are near enough identical for each make of car. The content on each page isn't identical but you can tell its a template. Do you think we should change this and just target models instead of makes. Thanks, Scott
On-Page Optimization | | ScottBaxterWW0