Is repurposing an old sub domain better than creating a new sub domain?
-
We have a good sub domain like** art.ourwebsite.com** which currently sells custom canvas art. We have owned the domain since 2013 but it has only been live for the past few weeks. We want to redesign & repurpose the page to continue to sell custom canvas art but will eventually include other merchandise like mugs, tshirts, etc which wouldn't be custom.
Would it be best to keep art.ourwebsite.com since is a shorter/more memorible & older sub domain or would it be best to update the name to something that encompasses our new products? Our marketing team has suggested yourart.ourwebsite.com
-
Hi,
Great question. Normally it is best to use an old sub domain. Said that, it will depend if it has good inbound links highly thematically related with the new products/content.I think it is not accurate that the url should contain an exact match to the products. It is best if it contains a comprehensive keyword as "a full picture" for products related to "art" in this case.
When I face these facts I question myself, when a visitor will arrive, will he find the product/knowledge as I said in the page title and the meta description?. If so, I keep the sub domain and the pages of interest, as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Domain Redirect And Old Domain to a New one including pages
Hi, I need to 301 an old domain to a new one (new website) I need to 301 the domain to a new page not the new domain direct for example www.olddomain.co.uk to www.newdomain.co.uk/pagenew Then I need to also 301 all the other pages on the old domain to the new one for example... www.oldmain.co.uk/oldpage to www.newdomain.co.uk/newpage Issue is I can do one or the other not both, I can get the other pages to redirect but then the main domain wont redirect to the correct new page. Or I can get the old domain to redirect but not the internal pages. Thanks
Technical SEO | | David-Sharpe0 -
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Keyword in Domain Name
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking? Thank you for any advise/insight!
Technical SEO | | eqgirl0 -
Pointing a sub-domain to a sub-folder in htaccess
I have a client who currently uses shopify for there blog. I want to set them up with a separate blog away from the shopify system and host it in Australia. I know the best option is using a subfolder but as the shopify system is an unmoveable CMS can I somehow point my subdomain to a subfolder and get the benefits of the domain name? I could do this by using the rewrite rule in the htaccess file. If I was to do this would it end up cloaking the URL's of the articles?
Technical SEO | | acs1110 -
301 Redirect Domain or 301 Redirect Domain + Interior Pages
Hello - My company acquired another company in our industry and our IT team immediately set up the acquired companies domain name as a an alias to our site. This created a duplicate version of our website under another domain name and Google started ranking interior pages from the aliased acquired site for several top keywords that were previously held by our real site. Should we 301 redirect just the top level domain name of the acquired site to the real site or 301 redirect the top level domain name and the interior pages on the acquired site to help ensure that our real domain will take back the rankings it once had? Thanks!
Technical SEO | | Room2140 -
Moving domain.com to subdomain.domain.com
Hi, I like to do something, but first like to take some opinions from seomoz. My question is: 1. I have a domain: brandtrends.com and i like to move this from brandtrends.com to trends.brand.com because: brandtrends.com is on the position #15 on the second page of SERP for my "brand" keyword. I like to move it under trends.brand.com but all inbound-links are @brandtrends.com What do you thing, if i move permanently 301 from brandtrends.com to trends.brand.com does it rank under brand.com on the 1st page of SERP..? like to rank trends.brand.com under brand.com on results page...!!! I have the backlinks of brandtrends.com on my hands too, should i leave the inbound links @brandtrends.com and the new ones i build with trends.brand.com or should i change the inbound links from brandtrends.com to trends.brand.com Hope you got it! THanks
Technical SEO | | leadsprofi0 -
301 redirect while keeping OLD domain for branding
Say you have CharityName.com. They use a dedicated domain name CharityNameEvent.com to advertise their main event. They use this domain on posters, flyers,etc and want to keep using it because it's easier to remember. CharityNameEvent.com has far, far more inbound links than CharityName.com (about 8 times more). Current problem: their current web developer has put the SAME content on both websites instead of setting up a redirect from CharityNameEvent.com (easy to remember) to CharityName.com/Event which would have made more sense. My intention is to consolidate the 2 websites and make sure CharityName.com benefits from links to the Event. I plan to move and 301 redirect CharityNameEvent.com to CharityName.com/Event. I know this would keep links and PR intact but I have a couple of questions: 1. Is it enough to set up the 301 redirect or would they have to ask websites to ACTUALLY change the links to CharityName.com/Event? 2. They plan and need to keep using CharityNameEvent.com for its ease of use on posters, flyers, etc. The 301 redirect would be in place. Would this cause any problems with search engines, especially when/if some people STILL link to CharityNameEvent.com instead of CharityName.com/Event? Basically, my understanding of 301 redirects is that they're used when a website permanently moves. In this case, the OLD DOMAIN name would still be used for reasons mentioned above but would be 301 redirected to CharityName.com/Event. Any chance this might not maximise the potential of new/old links? Any other way to go about it? Anything I'm missing with this scenario? Thanks
Technical SEO | | carmenmardiros0