Exact match .org Ecommerce: Reason why internal page is ranking over home page
-
Hello,
We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else?
It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this.
We have very few backlinks.
Thanks
-
This resolved. It was internal link anchor text
-
how are you measuring "moving up"? is this a multi-word query you are using? are you using external rank checking tools or a browser search? Are you incognito in that query?
my guess here is this is a result of internal linkjuice and the signal generated from that is better than that of the homepage, specifically on that term.it is also forecast that this "moving up" is generally considered to be temporary in nature - are there changes since posting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO: can I choose only certain pages for subfolder?
For a client we are discussing international SEO options. I have pushed against CCTLD because they do not have the resources to manage multiple sites. Instead we want to go the subfolder route: .com/uk/ My question is whether we can properly create a subfolder version that only includes a handful of pages rather than the whole site - so 5-10 pages vs 4k. Is that possible? I'd love your thoughts. International SEO is not my strong suit. Also - if the subfolder for .com/uk/ content is almost entirely the same as the us-based .com is that a problem? Thanks!
Intermediate & Advanced SEO | | JBMediaGroup0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Ranking of Moz "A" grade page.
Hello, I built a site in Weebly recently and it was indexed by Google and the one page in fact ranked #1 for one keyword. I used absolutely no SEO optimization techniques for this. It then rapidly dropped out of sight (not surprising ). I have now optimized the site in general and specifically the page www.insolvencylifeline.co.za/voluntary-sequestration-process as recommended by Moz. All the optimization was on-page, except that I also used the SEOProfiler tool to submit the site to their list of search engines recommended and I manually linked to a number of reputable directories. I did this on 09/03. If I search for www.insolvencylifeline.co.za/voluntary-sequestration-process I can see the page has been cached on 10/3. However,if I search for any of my 3 search terms for example "voluntary sequestration" and then do an advanced search for "insolvencylifeline", I only get search results for pages cached before 9/3. My page www.insolvencylifeline.co.za/voluntary-sequestration-process which I know is fully optimized (“A” Moz grade) for the search term, does not rank at all. Also if I search for www.insolvencylifeline.co.za, I can see that the page also was cached on 10/3. However, it does not show www.insolvencylifeline.co.za/voluntary-sequestration-process at all and the other pages shown were all cached before 9/3. Does this mean that the page www.insolvencylifeline.co.za/voluntary-sequestration-process does not rank at all even though it is indexed? If so, any thoughts on why? Regards, Gerhard.
Intermediate & Advanced SEO | | Gerrhard0 -
Do I use a .org or .co.uk domain to help UK rankings?
Hi Guys, I own to good domains one with a .ORG and the other .CO.UK Can anyone advise which one is best to use to help UK rankings? Or does it not make much difference?? Thanks guys Gareth
Intermediate & Advanced SEO | | GAZ090 -
Local Search Results Tanked My 1st Page Ranking
My site was routinely ranking in the top 2-3 in Google for my relevant search terms. Then I started working on my local SEO. Now I'm in the map list at 1-2, but my site no longer shows up with the rest of the search results. I've heard that this has been happening to other local businesses with a big Google presence. I'm thinking that I should create some micro sites for each location listing that gives a location specific intro and then links to my main site. Then I can sever my main site from Google places. Here are my two questions: 1) Is this going to kill my placement in the map results; and, How long will it take for my main site to get back to its 2-3 spot rankings in Google's regular results?
Intermediate & Advanced SEO | | ToughTimesLawyer0 -
How to increase the page rank for keyword for entire site
sorry for my bad english is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
Intermediate & Advanced SEO | | prakash.moturu0 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0