Can multiple hreflang tags point to one URL? International SEO question
-
Moz,
Hi Moz,
Can multiple hreflang tags point to a single URL? For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following:
or would I use:
Any insight would be very helpful and greatly appreciated!
Thank you in advance!
-
Just an update for everyone. We use sitemaps, rather than meta tags, to do the circular href lang mapping for our localized domains. In doing so, we've found the HREFLANG XML Sitemap Tool from The Media Flow particularly AMAZING! Talk about saving time! Just make a csv file with a comma for each language/locale, upload it, and then download a zip file with all your sitemaps. Beautiful.
-
Hey Kate,
I remember this question as well it's a year old now great catch and they answer. Thumbs up.
Imagine if you tried to target all of different French dialects if you tried to target all of that with one url you would not be able to have the subtle differences between French and Canadian French
just like a US English and Canadian English there are minor details that make a huge difference to Google. Also I'm sure this is been sa just like in US English and Canadian English there are minor details that make a huge difference to Google.
Also I'm sure this is been said however I think it is worthwhile to host your website in the country you're targeting. Canada in this case (This not that it is going to hurt you badly) as long as hosting it's very fast were you going to target. if you do not however there is evidence pointing to the IP still making a large difference after Geo targeting. )
See Richard Baxter's article on using a UK IP versus US IP on the exact same hosting company and getting a pretty large difference in results based on the IP address after Geo targeting.
https://builtvisible.com/ip-location-search-results/
What's interesting is WPE (the host) was using a proxy so hosting was still out of the UK Data center but was assigned or US IP addres.
I hope that helps and agree 100% with what Kate said. She really knows her stuff.
Tom
-
Oh wow. Missed this somehow. I remember answering but the answer isn't here. Weird.
Short answer, this markup would be confusing to a bot. You are telling Google that /fr has multiple regional translations. Which isn't true. If you have one French translation that isn't regionally focused, you need one hreflang tag for that page.
If you are trying to geo-target a specific country, you need to actually make content for that country you are targeting. If you don't have the resources for that, just offer your content in french without geo-targeting and it should rank just fine if it's relevant and strong.
-
I have this same question Justin. Did you find that this is an acceptable setup for hreflang?
-
That's another question that has nothing to do with hreflang usage but about the best International SEO targeting to follow in your case and that will depend a lot on your business and capacity. I wrote about it here: https://blog.kissmetrics.com/how-to-international-seo/ if you still have questions you might want to open a new thread specifically asking about that topic.
-
Thank you Aleyda!
Do you know which type of targeting has more impact ... language or country?
I don't know that we need country targeting because we don't display currency or sell offline in physical locations. Also, I doubt we would create multiple French sites ... even if we do want to target France specifically.
-
Hi Justin,
If you're targeting French as "language" and not as country, and you only have one French site version for all your french speaking users then you don't need to add the specific country, just the language to the hreflang
It's much simpler!
------> English to the US. If you don't only target the US with it but any English speakers worldwide, then remove the US to become:
The same with the French one:
Like that you only need to add these two tags in your English and French (language targeted) URLs
The issue is that you were mixing language and country targeting which are two different things.
I hope this helps!
-
Kate,
What if I have one url translated into French but want to target French speakers in multiple countries? Would I do this with my hreflang tags:
Note: I generated these with Aleyda Solis's international sitemap generator. Does hreflang="x-default" ever get used?
-
Hi!
Your friendly international SEO here. (PS thanks for the call out there Tom)
You cannot point two HREFLANG tags at the same URL because it's impossible to have both languages on the same page. Well, not impossible, just not recommended. I am not sure if you have translations or not, so both possible answers are below.
Translations (FR and EN) Available
If you have a Canadian subsite and it has two translations, you need to use both geo-targeting and HREFLANG. In your case, the /ca would be geotargeted, but then you need to distinguish the two translations somehow. If /ca is how you are geo-targeting, I recommend parameter for translation. So the French translation of the Canadian homepage content would be http://www.domain.com/ca?lang=fr -- for English of the same Canadian homepage content, it would be http://www.domain.com/ca?lang=en.The canonical set up in that instance is:
Page: http://www.domain.com/ca?lang=fr
Page: http://www.domain.com/ca?lang=en
Note that the HREFLANG tags are the same because you have to reference the current page and all translations of that page.
Translations NOT Available
Now, this answer assumes that you just have the Canadian content in English, or just in French. If that is true, you don't need the HREFLANG. You just need to geo-target the subsite for Canada.Now I do recommend that you offer translated content for the Canadian audience, but please don't auto-translate content. Just offer it in one language until you can get the resources to have it translated by a real person.
Hope that helps!
-
Because you are in the country you wish to target already you could geo-target the domain to Canada and simply use the language but the using set up below would work. You may also want to read this by KATE MORRIS - http://www.stateofdigital.com/use-hreflang/.
You could check the above using http://www.impersonal.me/ and http://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool.
Hope this Helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do hreflang attributes affect ranking?
We have a site in English. We are considering translating the site into Dutch. If we use a hreflang attribute does that mean we have to create a duplicate page in Dutch for each English page, or does Google auto-translate? How would duplicate pages, even if they are in a different language, affect ranking?
International SEO | | Substance-create0 -
When should hreflang be deployed in this situation; now or later ?
Hi I have a question in regard to point 1 in Gianluca Fiorelli first comment on Aleyda Solis old but great international targeting article in regard to hreflang: https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool it would obvs be amazing if either Gianlucca or Aleyda can answer but if anyone else feels they can do so confidently then that would be great too 🙂 I'm advising someone in similar situation as that (their main brand is USA based on a .com showing up in UK searches too) and they have launched .co.uk sites (without any seo) to target UK brand searches, so obviously the .com is still dominating UK serps for brand, and the .co.uk is ranking on page 4 on average for a brand search. **BUT **before I tell them to roll out hreflang shouldn't they build up some authority etc first for their new country specific (.co.uk) site ? since they are very new and have no authority or even basic SEO and don't rank higher than page 4 for brand searches (the .com is in no1 in both usa and uk). I know hreflang needs to be used correctly here but im not sure when it should be, now or later (after authority has built up for the new uk focused sites) ? In other words I take it deploying the hreflang correctly wont simply cause these home pages to swap positions for brand search in uk (or will it) ? Im worried deploying it immediately could actually destroy the brands current page 1 serps for brand term (since will remove the .com page from the uk serp). Hence i take it its best to build up the new .co.uk sites seo/authority etc first and at least get that sites brand ranking moving up the listings before deploying hreflang on the .com, to then hopefully remove the .com listing in place of the .co.uk for brand ? OR does Gianlucca point in his comment suggest that correct hreflang usage on both sites should swap the high authority .com no1 position with the low authority .co.uk for a brand search ? Many Thanks Dan
International SEO | | Dan-Lawrence0 -
Worldwide and Europe hreflang implementation.
Hi Moz ! We're having quite a discussion here and I'd like to have some inputs. Let me explain the situation and what we plan to do so far. One of our client has two separate markets : World and Europe. Both pages versions will be mostly the same, except for the fact that they will have their own products. So basically, we'd want to show only the European EN version to Europe and the standard EN version to the rest of the world, same goes for FR and ES. As far as IT, DE, CS and SK, they will only be present within the european version. Since we cannot target all Europe with a single hreflang tag, we might have to do it for every single european countries. Regarding this subject, SMX Munich recently had quite an interesting session about this topic with a confirmation coming from John Mueller saying that we can target a single URL more than once with different hreflang tags. You can read more here : http://www.rebelytics.com/multiple-hreflang-tags-one-url/ So having all this in mind, here's the implementation we plan to do : www.example.com/en/ Self canonical www.example.com/fr/ - hreflang = fr www.example.com/es/ - hreflang = es www.example.eu/it/ - hreflang = it www.example.eu/de/ - hreflang = de www.example.eu/cs/ - hreflang = cs www.example.eu/sk/ - hreflang = sk www.example.eu/fr/ - hreflang = be-fr www.example.eu/fr/ - hreflang = ch-fr www.example.eu/fr/ - hreflang = cz-fr www.example.eu/fr/ - hreflang = de-fr www.example.eu/fr/ - hreflang = es-fr www.example.eu/fr/ - hreflang = fr-fr www.example.eu/fr/ - hreflang = uk-fr www.example.eu/fr/ - hreflang = gr-fr www.example.eu/fr/ - hreflang = hr-fr etc… . This will be done for all european countries (FR, EN and ES). www.example.com/en/ - x-default Let me know what you guys think. Thanks!
International SEO | | Netleaf.ca0 -
International Sites and Duplicate Content
Hello, I am working on a project where have some doubts regarding the structure of international sites and multi languages.Website is in the fashion industry. I think is a common problem for this industry. Website is translated in 5 languages and sell in 21 countries. As you can imagine this create a huge number of urls, so much that with ScreamingFrog I cant even complete the crawling. Perhaps the UK site is visible in all those versions http://www.MyDomain.com/en/GB/ http://www.MyDomain.com/it/GB/ http://www.MyDomain.com/fr/GB/ http://www.MyDomain.com/de/GB/ http://www.MyDomain.com/es/GB/ Obviously for SEO only the first version is important One other example, the French site is available in 5 languages and again... http://www.MyDomain.com/fr/FR/ http://www.MyDomain.com/en/FR/ http://www.MyDomain.com/it/FR/ http://www.MyDomain.com/de/FR/ http://www.MyDomain.com/es/FR/ And so on...this is creating 3 issues mainly: Endless crawling - with crawlers not focusing on most important pages Duplication of content Wrong GEO urls ranking in Google I have already implemented href lang but didn't noticed any improvements. Therefore my question is Should I exclude with "robots.txt" and "no index" the non appropriate targeting? Perhaps for UK leave crawable just English version i.e. http://www.MyDomain.com/en/GB/, for France just the French version http://www.MyDomain.com/fr/FR/ and so on What I would like to get doing this is to have the crawlers more focused on the important SEO pages, avoid content duplication and wrong urls rankings on local Google Please comment
International SEO | | guidoampollini0 -
International websites : hreflang
Hi, i'm looking for good examples with 'href lang' tag (rel="alternate" hreflang="x") Have you examples of websites with this tag? Thanks D.
International SEO | | android_lyon0 -
Duplicate content international homepage
Hi, We have a website which is in english and dutch language. Our website has the following structure www.eurocottage.com:
International SEO | | Bram76
Dutch or English language ones the user has set his language in a cookie. www.eurocottage.com/nl/ :
Dutch language www.eurocottage.com/en/:
English language The .com and the eurocottage.com/nl/ and eurocottage.com have according to Google duplicate content because they are initial both in Dutch. What would be the best strategy to fix this problem? Thanks, Bram0 -
SEO rates in Brazil
This question is for SEOs working in Brazil (please feel perfectly free to reply in Portuguese). I am an independent Local Search consultant living and working in France and would like to get an approximate idea of the range of SEO rates charged in Brazil by independent SEOs. As is the case in any country, I'm sure that rates vary significantly in Brazil. My goal is simply to get an idea of that range. Thanks very much. Ken Fagan (www.kenfagan.com)
International SEO | | Mindful0 -
B2B International Subdirectory - How Unique is Unique?
With the power to upload unique xml sitemaps for a subdirectory targeting the UK, geo-target the UK in WebmasterTools, and the ability to adjust content to adhere to en-gb standards, would it still be essential for a site to re-write all of it's content if it wanted to rank well or could we just use the same content as our en-us pages with the dialect changes and other tools mentioned above? Not interested in unique TLDs or subdomains.
International SEO | | SEOPPCDP0