How to increase Page authority of old blog posts
-
Hi,
How can I increase the page authority of old blog posts?
There are many posts that are ranking well (Page 1 lower or Page 2) - but I want to make them rank higher by making the post more usable, better UI, design, content relaunches etc - these all would inherently mean improving Page authority also eventually.
What are some concrete steps I can take to improve page authority of blog pages?
-
Hi Mike,
Great! Do not worry, I know about the issues with the Spanish accents.
You are absolutely right. Your answer is very complete, with all the options available.
I have only mentioned, the cross linking, assuming that all the other options were already tried. Which might be not be true nor the best option as a start. Specially if the practitioner does not have experience enough.Mª Verónica
-
Veronica (my keyboard doesn't do accents I don't think! Lo siento Veronica!) gave a good answer, I just wanted to add...
With internal links, if you're using WP or another CMS platform, there are plugins that do 'related posts', 'top posts', and even 'top comments', all of which could, in theory, send extra internal link juice to the pages. Though, many of these plugins would return the most popular/recent etc, not necessarily the pages you want
An approach I'd consider is manually finding posts that are related to the posts you're looking to give a little boost, and see if it'd make sense (from a content perspective) to link from any of the related posts you've found, back to your target posts. You may want to use an in-content link, or could even add a small 'recommended post' promo area - within or under the related post.
- Also, as you publish new content, remember to internally link to the target posts where it makes sense.
- You've mentioned content relaunches, did you update the last-modified meta (if it exists) or last-modified header?
Can the on-page SEO be improved at all? When you get to the first 2 pages, small improvements can yield results, so:
- Can the standard SEO be improved? (Go back to SEO 101, check things like filenames of images on the page, alt tags, what about subheadings? do you use < strong > when you could use < h2 > or < h3 >?).
- Page load times - can you optimise the images to increase load speed? What about page bloat (CSS/JS from old plugins - cleaning that will help the entire site!)
- Structured data - can you add any Schema markup? (article etc)
- Click through rates from SERPs... Can you improve the title tag (careful!) or meta description to try to get a higher CTR from the SERPs? As you get closer to the top, this gets more important (in my opinion/conjecture not fact)
That's all I can think of off-hand.
-
Hi,
Good question. Besides the obvious, getting good and relevant inbound links, you might set internal links, from pages with good PA to the ones that you wish to boost.
Although, linking must be done to highly related content. Otherwise, you could damage your pretensions by increasing the bounce rate as well as offer a poor user experience for your visitors.
You can get all data related to the PA's by using the Open Site Explorer
Mª Verónica B.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
How will canonicalizing an https page affect the SERP-ranked http version of that page?
Hey guys, Until recently, my site has been serving traffic over both http and https depending on the user request. Because I only want to serve traffic over https, I've begun redirecting http traffic to https. Reviewing my SEO performance in Moz, I see that for some search terms, an http page shows up on the SERP, and for other search terms, an https page shows. (There aren't really any duplicate pages, just the same pages being served on either http or https.) My question is about canonical tags in this context. Suppose I canonicalize the https version of a page which is already ranked on the SERP as http. Will the link juice from the SERP-ranked http version of that page immediately flow to the now-canonical https version? Will the https version of the page immediately replace the http version on the SERP, with the same ranking? Thank you for your time!
Intermediate & Advanced SEO | | JGRLLC0 -
Duplicate Pages #!
Hi guys, Currently have duplicate pages accross a website e.g. https://archierose.com.au/shop/cart**#!** https://archierose.com.au/shop/cart The only difference is the URL 1 has a hashtag and exclamation tag. Everything else is the same. We were thinking of adding rel canonical tags on the #! versions of the page to the correct URLs. But Google doens't seem to be indexing the #! versions anyway. Does anyone know why this is the case? If Google is not indexing them, is there any point adding rel canonical tags? Cheers, Chris https://archierose.com.au/shop/cart#!
Intermediate & Advanced SEO | | jayoliverwright0 -
Are these doorway pages?
I've added category pages for counties/town on http://www.top-10-dating-reviews.com but will google see these as doorway pages? If you click on categories from the menu at the top and view some of the pages you'll hopefully see what I mean? Should I continue building these or delete them? Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Increasing index
Hi! I'm having some trouble getting Google to index pages which once had a querystring in them but now are being redirected with a 301. The pages have a lot of unique content but this doesn't seem to matter. I feels as if there stuck in limbo (or a sandbox 🙂 Any clues on how to fix this? Thanks / Niklas
Intermediate & Advanced SEO | | KAN-Malmo0 -
Leveraging interest on a popular blog post, with a new, expanded page on the subject...
On a wordpress site, I have one blog post that performs extremely well for Adsense revenue. But the post is getting older and older, and requires me to place some updates into the article from time to time. It's a blog post, but really feels like more of a reference types page (it's about stocks in a particular industry). Now that I see so many people landing on this page through search (#1 for the term), I'm thinking I really should really develop this information further, and make a reference page out of this information and keep it updated, with a link to it from the nav menu. However, I don't know if it will be bad to have both the reference page and the old post page trying to rank for the same keyword term or not? (They won't be duplicate content, the new page will just the same topic rewritten and expanded). Is that something I can get penalized for? I'm getting very good income off of this existing blog post and don't want to mess it up, but I also know that only keeping this info on a post that's getting older and older is not a good long term plan, and I need to pounce on the interest in the subject matter. So, I see these options: 1. Create the new expanded page, and let Google sort it in the SERPs. 2. Create the new page and redirect the old blog post to the new page. That just doesn't seem right to remove access to my old blog post, though. Which of these is the right thing to do, or is there some way I'm not thinking of?
Intermediate & Advanced SEO | | bizzer0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640