Target load time on ecommerce websites in 2017
-
I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!
-
Thank you very much!
I'm going to recommend a target of 2 sec with an average between 2 - 5 sec and 800ms for first visual. I'll let them know that they can accomplish reducing page size by:
- leveraging browser caching
- setting up HTTP caching
- optimizing images
- using gzip compression
- minifying CSS
- combining javascript files
- using a CDN to serve static files
-
Howdy.
I'm crazy about loading times optimization
So, the strategy is to have first visual within 800ms. and everything visually available at the scrolling pace. That's why deferring and lazy loading is so popular.
Hope this helps.
P.S. I believe if there is no visual within 3 sec, there is like 80%+ of bounce.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam score on a clean website assistance
Hi there, I wondered if someone could help please? I have a site http://www.thecybermagician.com which since I last looked now has a Spam score of 33% I have gone through my links and also read the MOZ articles describing the 27 things which it may be article here: https://moz.com/help/link-explorer/link-building/spam-score but am still struggling to see why my spam score is 33% as it doesn't have any spam links coming into the site. One of the of 5% spam score I have asked for it to be removed. I wondered if you could help me please? Thanks again Duncan
Technical SEO | | derire91 -
Geo Targeting Content Question
Hi, all First question here so be gentle, please My question is around geo targeted dynamic content; at the moment we run a .com domain with, for example, an article about running headphones and then at the end - taking up about 40% of the content - is a review of some people can buy, with affiliate links. We have a .co.uk site with the same page about running headphones and then 10 headphones for the UK market. Note: rel alternative is used on the pages to point to each other, therefore (hopefully) removing duplicate content issues. This design works well but it involves having to build links to two pages, in the case of this example. What we are thinking of doing is to just use the .com domain and having the product page of the page served dynamically, ie, people in the UK see UK products and people in US see US products. What are people's thoughts on this technique, please? From my understanding, it wouldn't be any problem with Google for cloaking etc because a googlebot and a human from the same country will see the same content. The site is made in Wordpress and has <....html lang="en-US"> (for the .com) in the header. Would this cause problems for the page ranking in the UK etc? The ultimate goal of doing this would be to reduce link building efforts by halving the number of pages which links would have to be built for. I welcome any feedback. Many thanks
Technical SEO | | TheMuffinMan0 -
Does Google see the connection between our 2 websites?
We have a main website and we created a satellite site to support the original one with backlinks. Can I add both sites to the same Google Analytics profile? My programmer said that there is no reason to use a new GA profile for the satellite site, since Google will see the connection between the 2 websites via scripts, Google Plus buttons and other programmed solutions. So, is there a reason to use a new GA account for the satellite site (and later the new satellite sites) as well?
Technical SEO | | Romaine0 -
Website credits for designers - good or bad
Hi My core service is web design and development. I often place a credit on my clients websites pointing them back to my web design or web development pages. Is this a wise practice with penguin and panda updates? Would this also pull my ranking down?
Technical SEO | | Cocoonfxmedia0 -
Google Finds New Zealand Websites
Ok my VPS is in America and all my websites with .co.nz have been found by google but luggagenz.com doesn't come up... I then realised that all my websites are classed as american... umm how do I change this without moving my vps?
Technical SEO | | bonmaklad0 -
Website IP Location
My main target audience is in the UK, but my website's IP is in the United States. Â Would it be worthwhile to change the IP to a UK address? How would I go about that? Thanks!
Technical SEO | | theLotter0 -
Dealing with Dead Pages on an Ecommerce Site
Hello everyone! I'm working on a project for a small jewelry store. They have a store in North Carolina and an ecommerce site (on Shopify - which I loathe!). I'm not exactly an SEO expert, but the client likes the way I handle social media and I know enough to get them much farther down the road than they are now. The big problem is that most everything sold is handmade and one of a kind. So, the site has LOTS of dead links. I'd love everyone's suggestions on how to: Best avoid this in the first place as new products are added and promoted via Facebook, Twitter, blog posts and so on Suggestions for managing the sold items - I don't think it seems wise to leave them up as "SOLD" The site is http://www.laurajamesjewelry.com I'm grateful for your assistance! And look forward to sharpening my SEO skills. ~Robin
Technical SEO | | RobinBertelsen0 -
Do you validate you websites?
Do you consider the guidelines from http://validator.w3.org/ when setting up a new website? As far as I know they don't influence rankings ... What is your opinion about that topix?
Technical SEO | | petrakraft0