Lower Level Pages Being Ranked for Key Terms
-
Good Afternoon
We've been having problems with a site for a little while now. It had a penalty (partial link) a few years ago and never really recovered back to it's full potential despite the fact that the penalty was eventually removed and we've since changed the domain completely as well as moving over to https and left behind / disavowed bad links.
In the Moz ranking stats now, I'm seeing that some of our lower level pages are ranking for core terms and the erratic nature of the ranking graph seems to indicate that Google is confused and not knowing what page to pull. For example, the top level page would be Hotel in Spain but the page that is ranking for that term is one of the individual hotel information (lower level) pages lets say the Holiday Inn .
The lower level page has info on the individual property but also makes reference to it being a "Cheap Hotel In Spain"
My suggestion to resolve the problem is to scale back the references to the top level terms on the hotel pages and reintroduce breadcrumb links to help Google follow the structure of the site again
Does this sound reasonable or would anyone be able to suggest anything else to try?
-
Thanks very much for your reply
I think in the past we had scaled back on our exact match anchor text in the internal links based on advice from an Seo agency we had worked.
Whereas before we would have had a list of links in a box on the homepage to our most popular options saying for instance Hotel in Spain, Hotel in Gibraltar etc. This was changed to have the heading of the box as Hotels and the link anchor texts changed to the location Spain, Gibraltar
So I'm guessing the agency overreacted to the issue of exact match anchor text for external links and didn't need to apply it to the internal structure
-
Howdy.
What you need to do is look into internal links structure with what anchor texts are used. And using that to strengthen internal "rankings" of pages. Also look into external links and what pages and anchor texts are used there. Increase the flow to higher level pages, they will outrank the lower level pages.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks0 -
2 pages ranking for same keyword.. Need some advice on what to do.
Here's my question. When I first started my website we started Using keyword anchor building links To my homepage . Over the years Our business has expanded to more than just baby headbands. I now have a baby headband page. When tracking my rankings. I sometimes see Both pages in Google for the same keyword. Other days I do not see both of them. My question is Should I continue building links and keyword anchor text for the home page Or should I switch them and start building keyword-rich anchor text for my baby headband page. I'm just wondering if the Search engine is confused by the two. When searching for the keyword baby headbands. I will sometimes show up for eight and nine. 8 is my home page and 9 is for the baby headband page. I have always shown up for the keyword "baby Headbands" for my home page.
Technical SEO | | PB20070 -
Linking Pages - 404s
Hello, I have noticed that we have recently managed to accrue a large number of 404s that are listed as Page Title/URL of Linking Page in Moz (e.g. http://www.onexamination.com/international/) but I do not know which site they are coming from, is there an easy why to find out or shall we just create redirects for them all? Thanks in advance for your help. Rose
Technical SEO | | bmjcai1 -
Ranking for Synonymous Terms (ie. lawyer & attorney)
To accomplish ranking for synonymous search terms, are we better off just letting Google make the connection? Should we put the secondary synonymous term in our page titles? Is it best practice to create a completely unique landing page for the term? Not sure how to go about this. Some examples would be "miami lawyer" or "miami attorney", "obgyn" vs "gynecologist" etc. Any help on this would be much appreciated!
Technical SEO | | RickyShockley1 -
Page not cached
Hi there, we uploaded a page but unfortunately didn't realise it had noindex,nofollow in the meta tags. Google had cached it then decached it (i guess thats possible) it seems? now it will not cache even though the correct meta tags have been put in and we have sent links to it internally and externally. Anyone know why this page isn't being cached, the internal link to it is on the homepage and that gets cached almost every day. I even submitted it to webmaster tools to index.
Technical SEO | | pauledwards0 -
No_index of parent page
Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!
Technical SEO | | Richard5551 -
Two different page authority ranks for the same page
I happened to notice that trophycentral.com and www.trophycentral.com have two different page ranks even though there is a 301 redirect. Should I be concerned? http://trophycentral.com Page Authority: 47 Domain Authority: 42 http://www.trophycentral.com Page Authority: 51 Domain Authority: 42 Thanks!
Technical SEO | | trophycentraltrophiesandawards0 -
Keyword ranking not moving
Hello, We have a very important keyword for our website (www.decorplanet.com) that hasn't moved in any direction in over a year. The keyword is "bathroom vanities". Our current SEO company has told us that the previous company has "over- optimized/linked" for this particular keyword and now Google is penalizing us for this. They told us that we need to leave it alone for a while and concentrate on other keywords and this one should naturally come back up (I should mention that at some point, we were much higher than where we are right now for that particular keyword). Many of our other high-profile keywords have been moving nicely to the first page. Keywords like "modern bathroom vanities", "antique bathroom vanities", "contemporary bathroom vanities", but the one that we really want ("bathroom vanities") hasn't budged at all. Does anyone have any thoughts on this. Is it possible that Google put us in some sort of a "sand-box" - I mean we are on page 2 so it doesn't sound like that's the case. It's just very bizarre that we can't seem to do anything with this keyword. Really appreciate any thoughts or input on this.
Technical SEO | | steven11330