Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do 403 Forbidden errors from website pages hurt rankings?
-
Hi All,
I noticed that our website has lot of 403 errors across different pages using the tool http://www.deadlinkchecker.com/. Do these errors hurt website rankings?
Thanks
-
You should remove it if possible. No reason to link to a dead link (poor ux, waste crawler time) or call a non-existent resource (slow site down).
However, I don't think it will make any noticeable effect on your rankings.
-
Hi Oleg,
Thanks for the response. This error is limited to one of the links from every page of our website.
I mean the below link has been repeated across all pages of our website which is been returning as 403 forbidden technically.
https://d2jbzoiok12mw2.cloudfront.net/wp-json/oembed/1.0/embed?url
Will these hurt or we can ignore?
-
Google's official stance is that it's no big deal. They'll simply won't rank those URLs (so if you are getting 403s for pages you want to rank, that's an issue).
However, if those 403's have external backlinks, I'd redirect them to a similar live page on your site to not lose those links. I also prefer to not waste crawler time visiting non-existent pages so if its easy to do, I'd minimize the number of 403 response codes on the site.
You sample 403 looks like an offsite CDN which shouldn't hurt, but it is taking up unnecessary resources. No reason not to remove.
-
Hi,
Can you please confirm whether below kind of links hurt which are technically 403.
https://d2jbzoiok12mw2.cloudfront.net/wp-json/oembed/1.0/embed?url
Thanks
-
Hi,
If you are getting 403 forbidden access response for important page/pages e.g home page/important categories pages then that may be a problem.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Could another site copying my content hurt my ranking?
Earlier this week I asked why a page of mine might not be ranking locally. (https://moz.com/community/q/what-could-be-stopping-us-from-ranking-locally). Maybe this might be part of the answer – another firm has copied huge chunks of my website copy: **My company: **https://idearocketanimation.com/video-production-company/ The other company: http://studio3dm.com/studio3dm-com/video/ Could this be causing my page to not rank? And is there anything I can do about it, other than huff and puff to the other firm? (Which I am already doing.)
Intermediate & Advanced SEO | | Wagster0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
Ranking 2 pages on the same domain in the same SERP
I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...) Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?
Intermediate & Advanced SEO | | Ullamalm0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0