Realistic expectations to increase domain authority
-
A) what is a realistic timeline to increase a websites domain authority by 20 points?
B) what are the most important factors to increase a websites domain authority?
-
Years? I saw 3 competitor companies boosting (alle-noten.de, notenbuch.de, stretta-music.com) their DA from 30 to 50 within a couple of weeks.
Obviously concentratation on what the customers wants gets more and more irrelevant. Instead the massive purchse of links is key. -
Actually, 27 to 47.
-
You've left off a very important fact.
Are you trying to go from 0 to 20 or from 20 to 40. The time required is completely different.
-
What is a realistic timeline to increase a website's domain authority by 20 points?
Years. Domain authority uses a logarithmic scale like the Richter scale used to measure earthquakes. Every notch you move up the rung takes exponentially more time, discipline, creativity, outreach, and energy.
If you're asking the question b/c you have to set expectations with someone, I'm with Gaston and would suggest you set business goals and a realistic timeline to reach them versus relying on a metric that correlates with high rankings. Think leads and downloads. If it's an e-commerce site, think sales. Things that are easier to measure and explain to the business.
What are the most important factors to increase a website's domain authority?
Someone from Moz would have to answer that. Here is the page on their site that best explains it. My understanding is the domain authority metric tries to mirror Google's interpretation of a website's importance and would expect incoming links and their sources to be given considerable weight in the calculation.
-
Hi Kris,
This brings a bigger question: Why do you need a 20 point increase ?
You MUST know that having higher metrics will not make you rank higher. It will increase the chances of ranking higher and impress your clients/supervisors.
In my opinion, you should not focus in metrics, such as PA or DA. Focus in doing what google wants.To answer your questions, just get (somehow) links with higher PA/DA than your page and make your link profile to have more and more of those links. Timeline? a few per week for the entire life.
Remember, moz's metrics look at the most, the backlinks pointing to your page and the links in the pages related to the backlink and you website... So the key in Moz' s metrics: BACKLINKS!Hope I've helped.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does rewriting a URL affect the page authority?
Hi all, I recently optimized an overview page for a car rental website. Because the page didn’t rank very well, I rewrote the URL, putting the exact keyword combination in it. Then I asked Google to re-crawl the URL through Search Console. This afternoon, I checked Open Site Explorer and saw that the Page Authority had decreased to 1, while the subpages still have an authority of about 18-20. Hence my question: is rewriting a URL a bad idea for SEO? Thank you,
Intermediate & Advanced SEO | | LiseDE
Lise0 -
Domain Authority... http://www.domain.com/ vs. http://domain.com vs. http://domain.com/
Hey Guys, Looking at Page Authority for my Site and ranking them in Decending Order, I see these 3 http://www.domain.com/ | Authority 62 http://domain.com | Authority 52 http://domain.com/ | Authority 52 Since the first one listed has the highest Authority, should I be using a 301 redirects on the lower ranking variations (which I understand how works) or should I be using rel="canonical" (which I don't really understand how it works) Also, if this is a problem that I should address, should we see a significant boost if fixed? Thanks ahead of time for anyone who can help a lost sailor who doesn't know how to sail and probably shouldn't have left shore in the first place. Cheers ZP!
Intermediate & Advanced SEO | | Mr_Snack0 -
NEW WEBSITE WHAT IS THE BEST WAY TO RECOVERY THE AUTHORITY OF OLD DOMAIN NAME?
HOW TO DO RECOVERY AUTHORITY OF OLD DOMAIN NAME? I got some advise on this in another post here on MOZ based on this i need a few answers TO SUMMERIZE**:****.** My client got some REALLY bad advice when they got their new website. So they ended up changing the domain name and just redirecting everything from the old domain and old website to the front page of the new domain and new website. As the new domain not optimized for SEO they of cause now are not ranking on anything in Google anymore. QUESTION 1 According to my client, they use to rank well on keywords for the old domain and get a lot of organic traffic. They don’t have access to their old google analytics account, and don’t have any reports on their rankings. Can anyone suggestions how I can find out what keywords they were ranking on? QUESTION 2 I will change the domain name back to the old domnain name (the client actually prefer the old domain name) But how to get back most possible page authority: For information titles, descriptions, content has all been rewritten. A - Redirect I will try to match the old urls with the new ones. B - Recreate site structure Make the URL structure of the new website look like the old URL structure Etc. the old structure use to be like olddomain.com/our-destinations/cambadia.html (old) newdomain.com/destinations/Cambodia (new) Or olddomain.com/private-tours.html (old) newdomain.com/tailor-made (new) does the html in the old urls need any attention when recreating the permalinks in the new websites. Look forward to hear your thoughts on this, thanks!
Intermediate & Advanced SEO | | nm19770 -
Sub-Domain or Folder. Which is better for SEO.?
Hey all. I just need clarification that which one is better to use for big property or travel portal. Check below example: I have a website which runs for multiple location like india, uk, canada, uae. For every location the content is different. So my question is that for better SEO results should i use india.xyz.com or **xyz.com/india/ **. One more example **canada.xyz.com **or xyz.com/canada/ Can anyone please suggest which one is better. Thanks in advance.
Intermediate & Advanced SEO | | PFX1110 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0 -
Do exact matter domain not matter anymore?
I need to buy a new domain and Im wondering if I should be looking at a exact matching domain or simply just some nice name. Did the last change from Google simply just lessen the importance of the exact matching domain or completely kill the importance of them?
Intermediate & Advanced SEO | | rrrobertsson0 -
Brand Name in Domain name
I am thinking to make a site for amazon affiliate ,but hesitate to get a domain name related to brand name like samsungxxxxxxxxx.com .getting such domain name is good or bad ? advice me to proceed
Intermediate & Advanced SEO | | innofidelity0 -
I run an (unusual) clothing company. And I'm about to set up a version of our existing site for kids. Should I use a different domain? Or keep the current root domain?
Hello. I have a burning question which I have been trying to answer for a while. I keep getting conflicting answers and I could really do with your help. I currently run an animal fancy dress (onesie) company in the UK called Kigu through the domain www.kigu.co.uk. We're the exclusive distributor for a supplier of Japanese animal costumes and we've been selling directly through this domain for about 3 years. We rank well across most of our key words and get about 2000 hits each day. We're about to start selling a Kids range - miniature versions of the same costumes. We're planning on doing this through a different domain which is currently live - www.kigu-kids.co.uk. It' been live for about 3-4 weeks. The idea behind keeping them on separate domains is that it is a different target market and we could promote the Kids site separately without having to bring people through the adult site. We want to keep the adult site (or at least the homepage) relatively free from anything kiddy as we promote fancy dress events in nightclubs and at festivals for over 18s (don't worry, nothing kinky) and we wouldn't want to confuse that message. I've since been advised by an expert in the field that that we should set up a redirect from www.kigu-kids.co.uk and house the kids website under www.kigu.co.uk/kids as this will be better from an SEO perspective and if we don't we'll only be competing with ourselves. Are we making a big mistake by not using the same root domain for both thus getting the most of the link juice for the kids site? And if we do decide to switch to have the domain as www.kigu.co.uk/kids, is it a mistake to still promote the www.kigu-kids.co.uk (redirecting) as our domain online? Would these be wasted links? Or would we still see the benefit? Is it better to combine or is two websites better than one? Any help and advice would be much appreciated. Tom.
Intermediate & Advanced SEO | | KIGUCREW0