Importance of backlinks from legal indexes such as avvo for lawyers
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I have a client who is a general practice Lawyer. This particular client refuses to acquire free profiles from legal sites such as AVVO, Super Lawyers, and Justia. I have been working with this client for a year and have had a tough time getting him to rank in an ultra competitive marketplace. The other law clients I handle have all secured these backlinks and traffic is produced, domain and page authority is much higher.
My client say that he has heard from other lawyers that sites like AVVO produce bad or little results, so he wants no part of them. I feel these lawyers are giving him bad advice. They are competitors and each of them have their profiles on these sites.
I thought I would get some thoughts from the community to maybe help back my thoughts on these particular back links.
Thanks
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You make a very good point!
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Perhaps you could say to him that Avvo has domain authority of 81, SuperLawyers also domain authority of 81 and Justia domain authority of 76. We could get similar high domain authority links by donating $2500 to the ballet, symphony and animal rescue. What would you like to do?
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Thank you,
That is my thoughts too. I figure these links are what every lawyer who embarks out on their own should acquire. I understand more will be needed!
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I am confident that they are helpful. In small markets, nothing more than these can put a website on the first page. Iin large competitive markets, more will be needed.
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So, I agree, but that does not really answer my question. Are links like AVVO and Super lawyers actually helpful to lawyer websites? They seem to produce for my other clients. What say you?
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This guy is a high brow. Tell him to write content that will earn links from the resource pages of law school websites and that will beat everyone - if he has what it takes to pull it off.
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