Schema markup for employees and local business on same page - Possible?

[HeaHea]

Hello,

We have some local business sites where we have user submitted reviews. We then post those reviews on that business' page and use the schema aggregate markup.  Works like a charm in getting stars in SERPs on branded searches for these location.

We already have information about the persons who work at these locations and are about to work out a process where we can get even better data on these persons. Right now they are marked up as employees on the local business pages.

Right now the ratings are for the business as a whole, but we are looking at expanding where you can not only submit a location review, but designate which employee you worked with.

We work in the health care industry and so you can see why this would make sense.

Right now we mark up a local clinic and employees in the following way

Local Business >

Employee >

Person >

Name of Person

Person Bio >

Person info etc

We are going back and forth on if this would be worth marking up reviews at the employee level as well. So, on a page each employee would have an aggregate rating and then the location would have an aggregate rating that consists of all of the reviews for that location - a combination of all employees.

As I looked through the schema standard for person https://schema.org/Person there is nothing there that shows a markup for the aggregate rating of a person.  Also when I look at other more specific business types https://health-lifesci.schema.org/MedicalBusiness same thing.  It looks like schema has rating tied to a business vs a person.

Right now - the markup validates. It shows up in the SERPs. People are happy. So, I am inclined to say, if it aint broke ... but we are always looking for better ways to present our data to user and to Google. My gut right now, based on how Google is reading things, to just keep the aggregate rating on the location, but start to track reviews on a per employee basis for potential future use.

Lemme know what you all think!

[mcncl]

I'd agree with Oleg above; marking up as a product is likely your only option with regards to appearing in SERPs.

One thing that you may want to look further in to is the schema for service, you can store data such as provider and rating, which may suit your needs further down the line.

[OlegKorneitchouk]

See: https://developers.google.com/search/docs/data-types/reviews#review-snippets

You can supply ratings for the following content types:

• Local businesses
• Movies
• Books
• Music
• Products

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You can treat each employee as a "Product" and have people review them. Probably your only solution.