Should I include my 3 locations as keywords on various pages throughout my site or just the homepage and individual location pages?
-
For example, I'm optimizing for multiple industries and services. Should I add location keywords on each industry and service page?
Construction CPA, Construction Accountant or Construction CPA, Construction Accountant, location, location, location
I'm including location keywords on homepage and will have a unique contact us page for each location.
-
Hi Stacy!
We recommend building out pages that include both the location keywords and the industry keywords on each page. The way you implement them and closer the keywords are to one another in proximity, the better chance you have to rank for those keywords.
Instead of trying to squish all the keywords (both location and industry) onto one service page, try building out unique pages for each location + service. The more pages you have, the more opportunities you have to rank. Just be careful that you aren't using too much duplicate content on these pages. You should be changing more than just the city on the page and trying to personalize it to the area as much as possible.
Let me know if you have any questions about the back way to tackle this!
-
Hi Stacy,
I feel your pain here as it feels ridiculous to create a ton of pages to target services + locations. What is the point of creating:
Construction CPA + Location 1
Construction CPA + Location 2
Construction CPA + Location 3
Construction Accountant + Location 1
Construction Accountant + Location 2
etc.Unfortunately we typically see that content is king here, so creating all of these page combinations will help your rankings based on today's google algorithms. I struggle with this as it often feels a bit spammy, but it works for now. Site architecture is important to keep it all organized.
The future is heading toward properly implemented Schema where you could indicate your Services, your Locations and then indicate which Services each location offers.
Of course the BEST thing to do is to have physical locations in each city you want to optimize for as these keywords typically display localized content. Do your Local SEO campaigns on each location and get those reviews up!
Hope that is of some help.
Adam Broetje
Odd Dog Media -
If it is a local service, yes, adding location modifier keywords can help you rank for more local terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Keyword Planning and Site Architecture
Hi all, I'd like to know your thoughts on keyword planning and site architecture. I thought it was best practice to structure your website so specific pages target certain keywords. The titles, meta desc. and content on these pages should be unique to that page. I've had good success ranking pages this way. But! How come so often you'll see a website that has no keyword planning ranking so well? Let's take the example: "Bamboo Sheets". A top ranking website in my country sells all kinds of bamboo bedding, including sheets, towels, pillow cases, etc. They have "Bamboo Sheets" in the title & meta description for the main category page (www.store.com/bamboo-sheets) - which is where it should be. But then I see it again on the homepage title & meta (www.store.com) and other pages of the website. So why aren't they cannibalizing their own pages? And why do they blog about Bamboo Sheets and not cannibalize the keyword from there? Is landing page optimization just a myth? It seems entire websites built around a keyword rank just as well, and in most cases, much better than sites with keyword specific landing pages. If you only sell one product this isn't a problem, but for websites that offer multiple products or services, it's incredibly frustrating when trying to compete. It's like Google still gives a lot of authority to keyword rich domain names and business names. Thoughts?
Keyword Research | | Onlineorders0 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
Keyword Analysis Tool
Can someone please enlighten me on the Keyword Analysis tool Matrix. Does Domain Linking refer to the number of links back to that domain as a whole? Also why is it that a page with a lower page ranking can be way ahead of one with a domain ranking that is way higher or vice-a -versa? What is a good number to go after? what is actually attainable? Thanks
Keyword Research | | nooneoconnor0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
Newbie has various questions about keywords
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically: For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'? Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ? As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text. Is this correct? Are there other large scale factors? What is the balance between those 2 (or more) main factors? Which is most important?
Keyword Research | | nebbisch0 -
Is this keyword cannibalization?
Hi, Is using keywords in different orders considered keyword cannibalization? for example, if I my client has a catering business based in mississauga, Ontario, should I create separate 2nd tier pages on the following keywords? 1. mississauga catering 2. catering mississauga 3. catering in mississauga Is that keyword cannibalization? The reason I ask is because it's often hard to find a good # of diverse keywords for local businesses that are also used more than a few times each month in the search engines. thanks, Martin
Keyword Research | | RogersSEO0 -
Optimizing two site pages for the same keyword phrase
If a keyword works really well for two pages on your site, is it OK to optimize both pages for that keyword? Is it possible that Google will rank both pages? For example, one of the companies I've worked with is a software developer. They want to use the keyword phrase “simple project management software” for both the home page http://www.wennsoft.com/ and for the product page http://www.wennsoft.com/en/Solutions/By-Products/projectmanagement.aspx. (I’ve got other alternatives that I can use, but optimizing both pages for the same keyword would be the path of least resistance).
Keyword Research | | EricVallee340