Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google ignores page title suffix?
-
Hi all,
It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
-
If you search brand name in Google /Bing you will always come on top except where there are too many similar brands so IMO using option 1 wouldn't be a good idea.
-
First of all it is not necessary to use Brand name at every page title. Please check my response here @ https://moz.com/community/q/is-it-important-to-have-the-brand-name-in-all-page-title
Hope this helps.
If you still have any query please let us know.
Thanks
-
Hi Alick,
Thanks for the answer. Will there be any negative impact if we use option 1 and option 2 at different pages. Or it's mandatory to follow one pattern across all pages of website?
-
Hi,
Option 1 - Brand Name - Primary Keyword | Secondary Keyword
Option 2 - Primary Keyword - Secondary Keyword | Brand Name
Option 2 will have more impact.
"According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.
Thanks
-
Hi,
I agree that brand at page titles is for recognition. In-terms of SEO benefits; I would like to know suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google
-
HI Martijn,
Thanks for the response. I agree with what you said. But I would like to know...brand is enough at suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google
-
Hi,
One of the reasons we add the brand name at the end of a title is to allow for users to recognise the brand, whether they are new users and have heard of the brand and thus are more likely to trust it, or returning users who have used our website before and weren't aware that another service was offered, but are more willing to return to a website where they have had a good experience.
It also ensures your brand SEO is as strong as possible, so if someone were to search your brand name they wouldn't be presented with a competitor who happened to mention your website a few times, rather than your website.
-
Hi,
Google is pretty good with figuring out what a certain page can be about. If they don't think the title is relevant to the page that the user can visit it will make it's own title. We see that in a lot of cases. For example: when doing a rebranding it took a while for Google to figure out the new brand name and they were still applying their own suffix with the old brand name to the URL.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Key webpage fluctuating between page 2 and page 6 of Google SERP
Hi, We have found that one of our key webpages has been fluctuating between page 2 and page 6 of Google SERP for around 2 weeks. Some days it will be on page 6 in the morning and then page 2 in the afternoon. We have recently updated some copy on the page and wondered if this could be the cause. Has anyone else experienced this? If so how long was it before the page settled? https://www.mrisoftware.com/uk/products/property-management-software/ Thanks.
Algorithm Updates | | nfrank0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Does Google ACTUALLY ding you for having long Meta Titles? Or do studies just suggest a lower CTR?
I do SEO in an agency and have many clients. I always get the question, "Will that hurt my SEO?". When it comes to Meta Title and even Meta Description Length, I understand Google will truncate it which may result in a lower CTR, but does it actually hurt your ranking? I see in many cases Google will find keywords within a long meta description and display those and then in other cases it will simply truncate it. Is Google doing whatever they want willy-nilly or is there data behind this? Thank you!
Algorithm Updates | | Bevelwise0 -
Deindexed from Google images Sep17th
We have a travel website that has been ranked in Google for 12-14years. The site produces original images with branding on them and have been for years ranking well. There's been no site changes. We have a Moz spamscore 1/17 and Domain Authority 59. Sep 17th all our images just disappeared from Google Image Search. Even searching for our domain with keyword photo results in nothing. I've checked our Search console and no email from Google and I see no postings on Moz and others relating to search algo changes with Images. I'm at a loss here.. does anyone have some advice?
Algorithm Updates | | danta2 -
Google Index
Hi all, I just submit my url and linked pages along with xml map to index. How long does it take google to index my new pages?
Algorithm Updates | | businessowner0 -
Ahrefs - What Causes a Drastic Loss in Referring Pages?
While I was doing research on UK Flower companies I noticed that one particular domain had great rankings (top 3), but has slid quite a bit down to page two. After investigating further I noticed that they had a drastic loss of referring pages, but an increase in total referring domains. See this screenshot from ahrefs. I took a look at their historical rankings (got them from the original SEO provider's portfolio) and compared it to the Wayback Machine. There did not seem to be any drastic changes in the site structure. My question is what would cause such a dramatic loss in total referring pages while showing a dramatic increase in referring domains? It appears that the SEO company was trying rebound from the loss of links though. Any thoughts on why this might happen? 56VD5jD
Algorithm Updates | | AaronHenry0 -
Should my canonical tags point to the category page or the filter result page?
Hi Moz, I'm working on an ecommerce site with categories, filter options, and sort options – teacherexpress.scholastic.com. Should I have canonical tags from all filter and sort options point to the category page like gap.com and llbean.com? or have all sort options point to the filtered page URL like kohls.com? I was under the impression that to use a canonical tag, the pages have to have the same content, meaning that Gap and L.L. Bean would be using canonical tags incorrectly. Using a filter changes the content, whereas using a sort option just changes the order. What would be the best way to deal with duplicate content for this site? Thanks for reading!
Algorithm Updates | | DA20130 -
Title tag consistency. Is it worth it?
I operate a stain removal website and was wondering how consistent it was worth being from title tag to title tag. To give you an example, here is a group of keyword phrases that I might wish to target: "getting out pet stains with vinegar" "how do I remove water stains from wood" "removing chocolate stains" Does the benefit to be gained (whatever that might be) from making these consistently of the form "how to remove X from Y, " or "how to remove X" outweigh simply giving articles titles based on the exact phrases above? I heard from someone that Google is getting more proficient at spotting "clumsy" title tags, although I'm not sure if any of the above examples would fall into that category, and was thinking that I should then probably proceed on the basis of directly titling articles based on the exact keywords I am uncovering... Any advice much appreciated.
Algorithm Updates | | ZakGottlieb710