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    4. Does Google ignores page title suffix?

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    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does Google ignores page title suffix?

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    • vtmoz
      vtmoz last edited by

      Hi all,

      It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by

        If you search brand name in Google /Bing you will always come on top except where there are too many similar brands so IMO using option 1 wouldn't be a good idea.

        1 Reply Last reply Reply Quote 0
        • Alick300
          Alick300 last edited by

          First of all it is not necessary to use Brand name at every page title. Please check my response here @ https://moz.com/community/q/is-it-important-to-have-the-brand-name-in-all-page-title

          Hope this helps.

          If you still have any query please let us know.

          Thanks

          1 Reply Last reply Reply Quote 0
          • vtmoz
            vtmoz @Alick300 last edited by

            Hi Alick,

            Thanks for the answer. Will there be any negative impact if we use option 1 and option 2 at different pages. Or it's mandatory to follow one pattern across all pages of website?

            1 Reply Last reply Reply Quote 0
            • Alick300
              Alick300 last edited by

              Hi,

              Option 1 - Brand Name - Primary Keyword | Secondary Keyword

              Option 2 - Primary Keyword - Secondary Keyword | Brand Name

              Option 2 will have more impact.

              "According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.

              Thanks

              vtmoz 1 Reply Last reply Reply Quote 1
              • vtmoz
                vtmoz @mcncl last edited by

                Hi,

                I agree that brand at page titles is for recognition. In-terms of SEO benefits; I would like to know suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google

                1 Reply Last reply Reply Quote 0
                • vtmoz
                  vtmoz @Martijn_Scheijbeler last edited by

                  HI Martijn,

                  Thanks for the response. I agree with what you said. But I would like to know...brand is enough at suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google

                  1 Reply Last reply Reply Quote 0
                  • mcncl
                    mcncl last edited by

                    Hi,

                    One of the reasons we add the brand name at the end of a title is to allow for users to recognise the brand, whether they are new users and have heard of the brand and thus are more likely to trust it, or returning users who have used our website before and weren't aware that another service was offered, but are more willing to return to a website where they have had a good experience.

                    It also ensures your brand SEO is as strong as possible, so if someone were to search your brand name they wouldn't be presented with a competitor who happened to mention your website a few times, rather than your website.

                    vtmoz 1 Reply Last reply Reply Quote 0
                    • Martijn_Scheijbeler
                      Martijn_Scheijbeler last edited by

                      Hi,

                      Google is pretty good with figuring out what a certain page can be about. If they don't think the title is relevant to the page that the user can visit it will make it's own title. We see that in a lot of cases. For example: when doing a rebranding it took a while for Google to figure out the new brand name and they were still applying their own suffix with the old brand name to the URL.

                      Martijn.

                      vtmoz 1 Reply Last reply Reply Quote 0
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