Does Google ignores page title suffix?
-
Hi all,
It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
-
If you search brand name in Google /Bing you will always come on top except where there are too many similar brands so IMO using option 1 wouldn't be a good idea.
-
First of all it is not necessary to use Brand name at every page title. Please check my response here @ https://moz.com/community/q/is-it-important-to-have-the-brand-name-in-all-page-title
Hope this helps.
If you still have any query please let us know.
Thanks
-
Hi Alick,
Thanks for the answer. Will there be any negative impact if we use option 1 and option 2 at different pages. Or it's mandatory to follow one pattern across all pages of website?
-
Hi,
Option 1 - Brand Name - Primary Keyword | Secondary Keyword
Option 2 - Primary Keyword - Secondary Keyword | Brand Name
Option 2 will have more impact.
"According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. This is why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.
Thanks
-
Hi,
I agree that brand at page titles is for recognition. In-terms of SEO benefits; I would like to know suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google
-
HI Martijn,
Thanks for the response. I agree with what you said. But I would like to know...brand is enough at suffix of every page title giving keyword at prefix....or keyword along with brand name at suffix for all pages? Which will have more impact at Google
-
Hi,
One of the reasons we add the brand name at the end of a title is to allow for users to recognise the brand, whether they are new users and have heard of the brand and thus are more likely to trust it, or returning users who have used our website before and weren't aware that another service was offered, but are more willing to return to a website where they have had a good experience.
It also ensures your brand SEO is as strong as possible, so if someone were to search your brand name they wouldn't be presented with a competitor who happened to mention your website a few times, rather than your website.
-
Hi,
Google is pretty good with figuring out what a certain page can be about. If they don't think the title is relevant to the page that the user can visit it will make it's own title. We see that in a lot of cases. For example: when doing a rebranding it took a while for Google to figure out the new brand name and they were still applying their own suffix with the old brand name to the URL.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
What are the technical details (touchpoints) of a website gathered by Google?
Hi all, Google crawls all the webpages and gathers content to index and ranking. Beside this general info, what are the all other possible technical details Google will be gathered about a website to rank or penalise or optimise the website in SERP? Like IP address, DNS server, etc.......Please share your knowledge and ideas on this. Thanks
Algorithm Updates | | vtmoz0 -
Do pages with canonicals need meta data?
Page A has a canonical to Page B. Should Page A have meta data values such as description, keywords, dublin core values, etc.? If yes, should the meta data values be different on Page A and Page B?
Algorithm Updates | | Shirley.Fenlason1 -
Google Custom Search Engine: Good Idea?
I created a Google Custom Search Engine for our site, but I"m not sure implementing it is a good idea. When I tested it with the public URL, I noticed that ads show up on the search engine that could potentially move visitors away from our site to our competitors. Has anyone had success with implementing a Google Custom Search Engine? Do the pros outweigh the cons? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Strange Google SERP Layout: Anyone?
I haven't been able to repeat this, but I just saw a strange Google SERP layout. The screenshot is attached below. Has anyone else seen something like this? I kind of rubbed my eyes and wondered 'if it was kicking in'. ca2JqaP
Algorithm Updates | | Travis_Bailey0 -
Is there a we to get Google to index our site quicker?
I have updated some pages on a website, is there a way to get Google to index the page quicker?
Algorithm Updates | | webguru20140 -
Google News Results
This is more of an observation than anything else. Has anyone noticed any strange results in Google News, in terms of very old content hitting page 1? My example is football, I support Newcastle so keep checking for the latest transfer failure or humiliation. First page for couple of days is showing old articles (April, May) from the same source rather than the usual spread of tabloid and broadsheet news.
Algorithm Updates | | MickEdwards0 -
Title tag consistency. Is it worth it?
I operate a stain removal website and was wondering how consistent it was worth being from title tag to title tag. To give you an example, here is a group of keyword phrases that I might wish to target: "getting out pet stains with vinegar" "how do I remove water stains from wood" "removing chocolate stains" Does the benefit to be gained (whatever that might be) from making these consistently of the form "how to remove X from Y, " or "how to remove X" outweigh simply giving articles titles based on the exact phrases above? I heard from someone that Google is getting more proficient at spotting "clumsy" title tags, although I'm not sure if any of the above examples would fall into that category, and was thinking that I should then probably proceed on the basis of directly titling articles based on the exact keywords I am uncovering... Any advice much appreciated.
Algorithm Updates | | ZakGottlieb710