Google Analytics Tagging
-
Hi.
I'm trying to figure out a solution to three questions one of my current clients has asked me in regards to Google Analytics tagging, and I'm unsure how to respond. Can anyone help? See below the questions,
1. In Google Acquisition > Overview, their paid media is reporting as "Other". They do not run any Google paid ads. They only run Facebook paid ads. Is there a way to update the source so that it says "Paid" versus "Other" within the default channel?
The current solution was advised to create a channel group that the client has to then tick on overtime they want to see this data with the correct labeling. They would prefer to see it in the default.
Is it just a matter of going into the *default channel, choosing the "Paid" option, and then specifying the source/medium that contains Facebook, CPC, or referral to be categorized under this channel? Or is it something else?
*Aware that changes to the Default Channel are permanent changes and will change how new traffic is classified.
2. In Google Acquisition > Overview > Referral, the clients website is showing up as a referring domain, both the TLD and the subdomain. My understanding is that it should actually be reporting under the "Direct" channel. How do I correct this? Is it just a matter of updating the Direct channel to include those domains? Or do I need to update the settings? The domain's www. http: all 301 redirect to their https://domain.com and https://subdomain.domain.com. Within settings it has been specified as www.domain.com and URL is http:// - also noticed that Bot Filtering has not been checked, assuming this could mess up the analytic data if not define? Do you know?
3. Audience segmentation > The client wants to be able to define it's audience by shopping intent and informational intent. Is there a clear way to do this, for example, by keywords used, e.g. buy, product name, entry (shopping intent), versus e.g. non-purchase intent, entry to the blog, length of time on site (info intent). Would be happy to have a conversation about the last question, since I'm conscious that there are probably multiple ways to define this - thanks.
To the group, thank you for readying my questions and helping me with these solutions - your time is appreciated and valued.
Sincerely,
Amanda
-
Hello Amanda,
Speaking to issue #2, it sounds like a cross domain tracking issue. These resources should help you resolve the issue:
Self-Referrals - https://support.google.com/analytics/answer/6350128?hl=en
How to Fix Self Referrals in Google Analytics - https://threeventures.com/how-to-fix-self-referrals-in-google-analytics/
Hope these help!
Best,
Joe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deceptive site warning from Google: Java script and meta descriptions deployed.
Hi all, We received a deceptive site warning from Google recently. Seems like there is a deceptive content on some pages of the website. Some pages are removed from Google index. Meta descriptions have been deployed on the site few days ago. There is also java script on the website which we use for tracking visitors like GA. I wonder what's the reason for this alert? We believe its due to the Java script. Do you think meta descriptions will harm this bad? Any ideas? Thanks
Search Behavior | | vtmoz0 -
Export Google Search Results
I would like to export a list of pages indexed by Google and other search engines. According to our site search with google, we have over 300,000 pages indexed. Anyway to export a list of all of these pages? Tools like ScreamingFrog (which I own a copy of) can crawl your site but does not tell you the pages indexed by a search engine... I've tried using tools that will let you export each page of the results. However, this won't work for a 300K page website. Thanks for your help!
Search Behavior | | Evan_Wright0 -
International Traffic on Analytics - Is this normal?
Hi All, One of our clients has asked why they are getting so much traffic from international countries when they solely operate in the UK. See attached image for % of customers who are visiting our site from different countries. Is this a normal ratio of traffic when we are only targeting UK customers? Thanks o6j2PEc
Search Behavior | | O2C0 -
What is the best way to learn google analytics?
Hi I'm trying to get my head around google analytics as a first time user. Can any suggest the best place to start after I have taken a look through the whole thing, how do I go about managing and tracking performances on my website? eg: Registrations/sign ups, conversions all that sort of thing Some advice will be much appreciated Thanks
Search Behavior | | edward-may0 -
Vanish from google after choosing preferred domain and fixing 40 duplicate meta descriptions?
I recently followed 2 Google webmaster suggestions to clean up the on page SEO for our site. I chose a preferred domain 2 weeks ago(to www.website.com) and fixed the duplicate meta descriptions that our CMS was setting to unique and more natural descriptions for each page. I did that 3 days ago. Webmaster tools still says they are duplicates because it hasn't crawled the whole site yet. We have been fortunate enough to have some of our blog posts be covered by yahoo.com, cnet.com, huffingtonpost.com, gizmodo.com, etc. That is some major backlink juice and, as recently as 2 weeks ago, our website would be the #1 result when searching Google for "ourwebsite.com exact title of very popular blog post". Now it is on the 3rd page, and the top results are the websites that linked to our blog post. So....what gives? Is there a specific area I should look at? Our should I wait for Google to fully index our whole site now that changes have been made? It should be noted that our rankings have stayed the same in yahoo and bing. Any thoughts would be much appreciated.
Search Behavior | | garyislearning0 -
Using Google Analytics to See What Time of Day Visitors View My Site
Hi folks, My company has Google Analytics setup for all of our websites, but I am a bit stumped on something. Now, this may not be possible, but am I able to see what time of day visitors most frequently view my blog? I would like to optimize blog post publishing for when I know we have in influx of visitors, yet I cannot find this information on GA. Any input would be much appreciated. Regards,
Search Behavior | | Instabill
Meghan0 -
Google analytics realtime reporting same keywords with different capitalization
I was just looking in my analytics and I saw something I have never seen before. Maybe its old news but its new to me. I have attached a screen shot. I have 2 keywords listed which are the same but are capitalized different scrabble dictionary Scrabble dictionary Does Google really consider these different? PlstfwR
Search Behavior | | cbielich0 -
Google Webmaster Tools notice of detected unnatural links to our website
Hi, We have been using SEOmoz for a good few months now and have found it incredibly useful. Unfortunately however I think we may have slipped up a little bit as we have just received the following message in our Google Webmaster Tools: Google Webmaster Tools notice of detected unnatural links to http://www.refreshcartridges.co.uk/ I have a funny feeling I might know what the problem is but I'd like a confirmation before I potentially go off on a wild goose chase. We also own the domain name www.computerarticles.co.uk and recently started introducing the author at the bottom of the post along with both a link to the website homepage and a link to a deep, popular page on our website. For example, check out http://www.computerarticles.co.uk/twitter-time-saving-tools/ We genuinely didn't realise this was a bad thing and thought it would just provide Google with a way of deep linking straight in to popular areas of our site. I would really appreciate advice as to whether you think it might be these links that are causing the problem or whether there is something else that could be causing the problem. In the event it is these links that are causing the issue would you recommend removing the entire 'about the author' page (as we have published around 500 pages on that site) and simply put a link in the blog roll or simplify it to just link to the homepage. I appreciate in advance any help you could give. Regards Chris
Search Behavior | | ChrisHolgate0