Page plumetting with a optimisation score of 97\. HELP
-
Hi everyone,
One of my pages has an optimisation score of 93, but ranks in 50+ place. What on earth can I do to address this? It's a course page so I've added the 'course' schema. I've added all the alt tags to say the keyword, UX signals aren't bad. Keyword is in the title tag. It has a meta description. Added an extra 7 internal, anchor-rich links pointing at the page this week. Nothing seems to address it. Any ideas?
Cheers,
Rhys
-
Hi Nicholas,
Thanks for such a detailed response, very helpful!
One question, regarding file size, what would be the largest that you would recommend?
Cheers,
Rhys
-
A lot of possibilities here, if you have just recently made the page changes you indicated above, I would recommend utilizing the Fetch and Render command in Google Search Console, and then Request To Re-Index the page. This will speed up the time it takes for Google to re-index your page with the changes you mentioned above (I have seen improvements in as fast as a day). You may need to verify your website in Google Search Console if you have not already in order to do this.
In addition to this, it may be beneficial to use more LSI (similar user intent) keywords on the page as it may be "over-optimized", for example if you have a page on lawn care that you want to rank for "lawn care in _____", try using "lawn services" and "lawn maintenance" in the H2s, image alt text, and content more instead of just re-using "lawn care" 99 times on the page. Also considering the length of the page is important as well, see if you can add a paragraph or two in new, unique content that mentions your keyword once or twice.
If neither of those work, it's time to start doing some backlink research to see what backlinks your competitors have that are ranking in the top 3-5 positions on Google for the keyword you are wanting to rank for. Use Moz' Open Site Explorer, Ahrefs, or SEMrush will be great in helping with this. I would also do a quick page speed audit, check the page's loading time with Pingdom and/or Google pagespeed insights. You may want to decrease the size of photos on the page or leverage cacheing (may need the help of a website developer depending on resources).
On-Site SEO is merely one facet of ranking your webpage higher, and if your keyword term that you are wanting to rank for is competitive you need to pay attention to technical SEO and Off-Site SEO and Quality Backlinks to the page as well, even if you have an "optimization score of 100" with whatever analysis tool you are using. Hope this helps and best of success!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nuisance visitors to non active page. What's going on?
Hi Guys, for the past several months, I get high volume of searches on a non-existing page /h/9249823.html. These searches come from all over the world from different domains and have a zero session duration. They are automatically forwarded to my home page. The source re Google Analytics is 12-reasons-for-seo.com. The full referrer is 12.reasons-for-seo.com/seo2php. Any idea what is provoking this activity? Any chance it's screwing with my legitimate search results or rankings?
White Hat / Black Hat SEO | | Lysarden0 -
Permanently Moving Few High Ranking Pages from One Domain to Another
We are planning to move few high ranking pages permanently (301 Permanent Redirection) to another domain, Currently these pages are getting good traffic from organic search and ranking on top positions in Google search engine result pages. We have few questions in our mind right now, It would be a great help if anyone can answer following questions; Is it possible to move few pages from one domain to another by using 301 Redirection in .htaccess file? Will it have any negative impact on our website's current search engine performance? Will it be considered as a legitimate SEO practice by Google Search Engine? Will Google understand that these pages have been moved permanently to another domain and start showing URL's from the new domain on the same positions where they were ranking before moving to new location?
White Hat / Black Hat SEO | | tigersohelll0 -
How do I optimize pages for content that changes everyday?
Hi Guys I run daily and weekend horoscopes on my site, the daily horoscopes are changing every day for obvious reasons, and the weekend horoscopes change every weekend. However, I'm stuck in how the pages need to be structured. I also don't know how I should go about creating title tags and meta tags for content that changes daily. Each daily and weekend entry creates a new page. As you can see here http://bit.ly/1FV6x0y you can see todays horoscope. Since our weekend horoscopes cover Friday Sat and Sunday, there is no daily for Friday, so it shows duplicate pages across Friday, Sat and sunday. If you click on today, tomorrow and weekend all pages showing are duplicate and this will happen for each star sign from Fri, Sat Sun. My question is, will I be penalized doing this? Even if the content changes? How can I optimize the Title Tags and Meta Tags for pages that are constantly changing? I'm really stuck on this one and would appreciate some feedback into this tricky beast. Thanks in advance
White Hat / Black Hat SEO | | edward-may0 -
SERPs Help
Hey Mozzers, Please can someone advise? I manage the on-line content for an estate of Gyms in the UK. We had an existing gym location in Birmingham - www.nuffieldhealth.com/gyms/birmingham and 5 months ago we opened a new location in Birmingham - www.nuffieldhealth.com/gyms/birmingham-central. The 2 pages have different in-page content, different H1's, different title tags, different citations in page both have a few back links from different root domains, however the 2nd page (birmingham-central) does not rank in the top 50 results even though our domain is strong that the vast majority of results? Our original page (/gyms/birmingham) also slipped from page 1 in SERPs to the bottom of page 2 when the second Birmingham gym page was deployed?? I am guessing Google does not know which page to serve in SERPs, bud i am at a lose as to how to fix this issue. Can anyone please advise?? Regards Ben
White Hat / Black Hat SEO | | Bendall0 -
Site Search external hosted pages - Penguin
Hi All, On the site www.myworkwear.co.uk we have a an externally hosted site search that also creates separately hosted pages of popular searches which rank in Google and create traffic. An example of this is listed below: Google Search: blue work trousers (appears on front page of Google) Site Champion Page: http://workwear.myworkwear.co.uk/workwear/Navy%20Blue%20Work%20Trousers Nearest Category page: http://www.myworkwear.co.uk/category/Mens-Work-Trousers-936.htm Could this be a penalisation or duplication factor? Could these be interpreted as a dodgy link factor? Thanks in advance for your help. Kind Regards, Andy Southall
White Hat / Black Hat SEO | | MarzVentures0 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
Index page de-indexed / banned ?
Yesterday google removed our index page from the results. Today they also removed language subdomains (fr.domain.com).. Index page, subdomains are not indexed anymore. Any suggestions? -- No messages in GWT. No malware. Backlink diversification was started in May. Never penguilized or pandalized. Last week had the record of all times of daily UV. Other pages still indexed and driving traffic, left around 40% of total. Never used any black SEO tool. 95% of backlinks are related; sidebar, footer links No changes made of index page for couple months.
White Hat / Black Hat SEO | | bele0 -
From page 3 to page 75 on Google. Is my site really so bad?
So, a couple of weeks ago I started my first CPA website, just as an experiment and to see how well I could do out of it. My rankings were getting better every day, and I’ve been producing constant unique content for the site to improve my rankings even more. 2 days ago my rankings went straight to the last page of Google for the keyword “acne scar treatment” but Google has not banned me or given my domain a minus penalty. I’m still ranking number 1 for my domain, and they have not dropped the PR as my keyword is still in the main index. I’m not even sure what has happened? Am I not allowed to have a CPA website in the search results? The best information I could find on this is: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=76465 But I’ve been adding new pages with unique content. My site is www.acne-scar-treatment.co Any advice would be appreciated.
White Hat / Black Hat SEO | | tommythecat1