How to build Domain Authority?
-
My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising...
I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?
-
There's a lot of:
Error Code 804: HTTPS (SSL) Error Encountered
And a fair bit of duplicate content since a lot of pages have been setup but not yet populated with content.
-
Check these:
- Broken (404) links - if you have many broken links this will lead on decreasing the DA
- Back links from spamy sites or sits with lower DA
- Decrease in back links - try to get back links from genuine domains
- Sites Speed - you site mus load in max 3 Seconds
- Responsive layout - make sure the site is mobile friendly
-
Thanks David.
Nope, traffic hasn't changed, in fact I had a huge spike in organic traffic over the weekend.
I'll keep that in mind, it has lost a few organic backlinks over the past few months, so that could be the reason, but it wasn't an immediate DA drop.
-
Hi Luke,
Don't worry too much about your DA.
Have you lost rankings? Have you lost organic traffic? If the answer is "no" to both questions, you're doing fine.
DA will fluctuate with each update because there are different volumes of links crawled by Moz each time. Maybe they crawled less links pointing to your domain or maybe some sites have stopped linking to you.
If you haven't lost any links, you might see your DA increase in the next Moz update.
If you have lost links, try to reclaim those links or create new links to replace them.
Hopefully you'll see an upwards trend in your DA over time, but don't be surprised if it's a bit up and down along the way - and don't stress if it happens to be down. Focus on more important metrics like organic traffic and keyword rankings.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority
Hi Our website Domain Authority isn't as high and was wondering why it's not increasing. Compared to 1 or 2 competitors we're not scoring as high as them. Are rankings are good for all chosen keywords. Just trying to get a better handle where our site is falling short on.
Intermediate & Advanced SEO | | Cocoonfxmedia1 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
Practical steps to increase Domain Authority
Having read the Neil Patel's guide to DA, I am still at a loss as to practical steps, I can do to help improve my Domain Authority. This is a summary of findings / action plan so far: 1. Building quality incoming links by producing excellent content that people will love! 2. Having "related articles" to keep users on site for longer, and provide more information I am certain I am missing some more steps? More worryingly my DA has gone down from 8 to 5! I do not know how to improve it? Please help with real practical steps that I can use.
Intermediate & Advanced SEO | | propertysaviour0 -
Domain Mapping, WordPress MultiSite
Hello, With WordPress MultiSite, does Domain Mapping negatively impact search rankings? I am wondering if the search engines can tell if the Domain is part of a MultiSite Network. Or does it just see the site as a regular website? I understand the issue of IP Address and C Blocks but I'm wondering if the search engines will treat a Mapped Domain Name as it would any other website that is on a shared hosting account. Thanks
Intermediate & Advanced SEO | | bronxpad0 -
Explanation of Drop in Domain Authority: 31 to 26 in Four Months
Dear Moz Community: Domain Authority for my site has dropped to 26. It was about 35 a year ago and has dropped to 26 a few days ago from 29 as recently as last month. In the meantime Google Page rank has dropped from 4 to 2. Page authority for my home page remains pretty stable at about 37. Strangely site traffic increased about 25% in early October after the most recent Penguin update, going form about 130 to 170 visits per day. I ordered a web site audit from a MOZ recommended SEO firm last October. Since November we have focused on implementing suggestions in their audit.We have removed duplicate content from about 30 pages (our site is 500 pages), slightly modified the architecture of the site to allow better indexing of property listings (I run a real estate site), had a mirror site hosted by former developer de-indexed, added structured mark-up language and made some other minor changes. The audit concluded that about 45% of the domains linking to my site were toxic, 45% suspicious and the remaining 10%. I have yet to take action to remove the bad domains and work on building quality links. But these bad links have existed for the last several years. I would like to know if anyone has any ideas as to why the drop in my Domain Authority appears to be accelerating? Is this tied with my implementation of the audit suggestions or could it be something else? I should mention that I have not engages in any social media for about two three months. From January to August I would tweet, Google+, Facebook regularly adding links to my site. Also I have been adding an average of 2-3 blog posts a month, with the exception of November where none were added. How serious is this drop? Can I recover domain authority through link building? Would removing the toxic links result in a partial recovery?
Intermediate & Advanced SEO | | Kingalan10 -
Building A Forum
I want to build a forum, and I was wondering, can anyone please help me find an open source platform for building it? I want it to be custom and I want to create my own rules. Also I want this forum to be about all topics, is that going to be an issue?
Intermediate & Advanced SEO | | SEODinosaur0 -
Affects of vanity domains?
Hi there! My client's domain name is his name, let's say (www,myname.com) because he is well-known in his industry. He is a physician with a very specific specialty and organic competition is fierce for the most relevant keyword to his specialty. A domain has just become available that includes the keyword. If we bought the domain, how could we use it to our advantage? I'm confused about redirecting, etc., with this type of situation. Am i making any sense here? Help! Thanks. 🙂
Intermediate & Advanced SEO | | Mills0 -
Renaming primary domain advice
Hi, We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects. My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au Any comments would be appreciated. Cheers.
Intermediate & Advanced SEO | | Peter.Huxley590