Decline in traffic and duplicate content in different domains
-
Hi,
6 months ago my customer purchased their US supplier and moved the supplier's website to their e-commerce platform. When moving to the new platform they copied the descriptions of the products from their site to the supplier's site so now both sites have the same content in the product pages. Since then they have experienced decrease in traffic in about 80%.
They didn't implement canonical tag or hreflang.
My customer's domain format is https://www.xxx.biz and the supplier's domain is https://www.zzz.com
The last one is targeting the US and when someone from outside of the US wants to purchase a product they get a message that they need to move to the first website, the www.xxx.biz.
Both sites are in English.
The old site version of www.zzz.com, before the shit to the new platform, contained different product descriptions, and BTW, the old website version is still live and indexed under a subdomain of www.zzz.com.
My question is what's the best thing to do in this case so that the rankings will be back to higher positions and they'll get back their traffic.
Thanks!
-
Wow, there are a lot of things going on here so hopefully I've understood it all correctly.
By the sound of it, your client purchased the supplier then populated that supplier's website with their own content?
If this is the case, I'd expect their biggest issue will be the duplication. If they've now got 2 websites with the same content, it's very likely this alone with limit the second site's ability to rank well.
While having duplicate product descriptions isn't the end of the world, it certainly doesn't help. In this scenario they've taken unique content and replaced it with duplicate and so the drop you're seeing is exactly what I would have expected.
My question is what's the best thing to do in this case so that the rankings will be back to higher positions and they'll get back their traffic.
If I were in your shoes, I'd be looking to get as much uniqueness happening in that content as I could. Since the supplier's site had original content for the same products, you could try reverting to that for the time being. You can test it with a single category as a proof of concept and if that works, move ahead from there.
If you're going to try that, make sure you block the subdomain via Robots.txt so Google isn't crawling those old descriptions there or you'll end up in the same position
This is all general info since I can't look closer at the site. It could also be a site structure/speed/navigation/page title/meta description problem etc. If you're comfortable sending me the links I'd be happy to take a closer look. Feel free to drop it here or PM.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
174 Duplicate Content Errors
How do I go about fixing these errors? There are all related to my tags. Thank you in advance for any help! Lisa
Technical SEO | | lisarein0 -
Duplicate Content: Canonicalization vs. Redirects
Hi all, I have a client that I recently started working with whose site was built with the following structure: domain.com
Technical SEO | | marisolmarketing
domain.com/default.asp Essentially, there is a /default.asp version of every single page on the site. That said, I'm trying to figure out the easiest/most efficient way to fix all the /default.asp pages...whether that be 301 redirecting them to the .com version, adding a canonical tag to every .asp page, or simply NOINDEXing the .asp pages. I've seen a few other questions on here that are similar, but none that really say which would be the easiest way to accomplish this without going through every single page... Thanks in advance!0 -
Duplicate Content for Multiple Instances of the Same Product?
Hi again! We're set to launch a new inventory-based site for a chain of car dealers with various locations across the midwest. Here's our issue: The different branches have overlap in the products that they sell, and each branch is adamant that their inventory comes up uniquely in site search. We don't want the site to get penalized for duplicate content; however, we don't want to implement a link rel=canonical because each product should carry the same weight in search. We've talked about having a basic URL for these product descriptions, and each instance of the inventory would be canonicalized to this main product, but it doesn't really make sense for the site structure to do this. Do you have any tips on how to ensure that these products (same description, new product from manufacturer) won't be penalized as duplicate content?
Technical SEO | | newwhy0 -
Cross-domain duplicate content issue
Hey all, Just double-checking something. Here's the issue, briefly. One of my clients is a large law firm. The firm has a main site, and an additional site for an office in Atlanta. On the main site, there is a list of all attorneys and links to their profiles (that they wrote themselves). The Atlanta site has this as well, but lists only the attorneys located in that office. I would like to have the profiles for the Atlanta lawyers on both sites. Would rel=canonical work to avoid a dupe-content smackdown? The profiles should rank for Atlanta over the main site. This just means that G will drop the main site's profiles (for those attorneys) from their index, correct? No other weird side effects? I hope I worded all that clearly!
Technical SEO | | LCNetwork0 -
Duplicate content by category name change
Hello friends, I have several problems with my website related with duplicate content. When we changed any family name, for example "biodiversidad" to "cajas nido y biodiversidad", it creates a duplicate content because: mydomain.com/biodiversidad and mydomain.com/cajas-nido-y-biodiversidad have the same content. This happens every tame I change the names of the categories or families. To avoid this, the first thing that comes to my mid is a 301 redirect from the old to the new url, but I wonder if this can be done more automatically otherwise, maybe a script? Any suggestion? Thank you
Technical SEO | | pasape0 -
SEO with duplicate content for 3 geographies
The client would like us to do seo for these 3 sites http://www.cablecalc.com/ http://www.solutionselectrical.com.au http://www.calculatecablesizes.co.uk/ The sites have to targetted in US, Australia, and UK resoectively .All the above sites have identical content. Will Google penalise the sites ? Shall we change the content completly ? How do we approach this issue ?
Technical SEO | | seoug_20050 -
Duplicate Content
Hi - We are due to launch a .com version of our site, with the ability to put prices into local currency, whereas our .co.uk site will be solely £. If the content on both the .com and .co.uk sites is the same (at product level mainly), will we be penalised? What is the best way to get around this?
Technical SEO | | swgolf1230 -
Duplicate content domains ranking successfully
I have a project with 8 domains and each domain is showing the same content (including site structure) and still all sites do rank. When I search for a specific word-string in google it lists me all 8 domains. Do you have an explanation, why Google doesn't filter those URLs to just one URL instead of 8 with the same content?
Technical SEO | | kenbrother0