Any solution to low search traffic on weekend
-
Hi. all, https://www.babyment.com is content website.
our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this? and is there a solution to this? or this is a just normal?
Thank you.
-
I refer to organic traffic from google. It is like dropping about 50 percents
-
Thanks. yes it drops also during the holiday.
-
Hey,
Interesting question!
What channel of search traffic is dipping and by what percentage?
I would filter the traffic by channel to see what exactly is dipping. For example, if your paid search channel is dipping in traffic over the weekend it could be that your budget isn't quite high enough and your ads are not appearing as high as they may be during the week.
What other factors could be driving brand awareness? For example, are you posting updates across social networks during the week, but not on the weekend?
This could be impacting who organically searches for your brand after they've seen a tweet or a Facebook status.
I would also check percentage that's dropping over the weekend, if it's consistent over the past 3 months, then it could be normal behavior and I wouldn't worry.
Hope this helps!
-
This is generally normal for most industries, less people are on computers on the weekends so you see a decrease in not just search, but overall traffic. The same thing occurs any time you have a holiday during the week (Thanksgiving, Christmas).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Since implementing GDPR, has anyone seen website traffic plummet?
On December 1 and 2, I implemented a cookie banner on 5 of my Wix sites (https://www.sanitationsolutionsinc.com is one example) in order to be in compliance with GDPR, CCPA, and LGPD. Since then my traffic according to Wix Analytics and Google Analytics has plummeted. Anyone else have the same issue? How did you fix it?
Reporting & Analytics | | Jason_Taylor0 -
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
Has anyone else seen a large increase in Direct Traffic in Analytics since August 21 2017?
I work at an agency that has Google Analytics to many different sites. About half of them have seen a huge increase in their "Direct" traffic since August 21. Given the cross section of sites I am viewing, I don't think this issue just effects our clients. So has anyone else seen this issue? Any ideas on how to correct/filter?
Reporting & Analytics | | Rogersthe3rd1 -
How to see organic traffic trend in GA?
Hi Guys, I want to identify whether organic landing pages in Google Analytics month on month (over 6 month period) have increased or decreased in traffic and whether the traffic trend is positive or negative. See attachment of the data. In total there are 500 pages, so it's just not feasible to review each organic chart for each organic landing page to view the trend. I’m sure there is some way to view this in Google Analytics, but just not sure how. Any suggestions? Cheers. 0Bnv85G.jpg
Reporting & Analytics | | spyaccounts140 -
Why am i seeing google.inc in analytics as direct traffic? Bug?
Recently i have seen two clients sites see a spike in direct traffic coming from google.inc. Is this a bot/bug which i should filter out. Just a bit confused why google.inc has visited our clients site 676 times! Any insight would be great.
Reporting & Analytics | | BlueWren1 -
How to check search engine and direct traffic of Mobile?
Hi Guys, I want to check search engine traffic or direct traffic of mobile, how to check in google analytic?
Reporting & Analytics | | varo0 -
Referral Traffic from Google
Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex
Reporting & Analytics | | RASEO1 -
Traffic dropped 75% - Panda 2 Penalized?
Hello everyone, My e-commerce website traffic dropped by 75% overnight, on April 12th. The website has been around since 2003 and growing every year. Over the years gained some great placement for some competitive keywords and stayed on page 1 for some time. After the Panda update, some of our major keywords dropped from page 1 to page 10. The first Panda update had a slightly negative effect on us, by bumping up all the brand's websites (brands we carry) placing the brands in the first couple positions (giving them 2-3 first spots) pushing us down. However, the Panda 2 killed us. I was wondering if anyone could shed some light on my situation. Did anyone ever have luck or would recommend contacting Google, and asking them for advise or reasons why the site was dropped. The website in question is www.instyleswimwear.com Thanks in advance,
Reporting & Analytics | | AlexGop
Alex0