Any solution to low search traffic on weekend

[melvinwu]

Hi. all, https://www.babyment.com is content website.

our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this?  and is there a solution to this? or this is a just normal?

Thank you.

[melvinwu]

I refer to organic traffic from google. It is like dropping about 50 percents

[melvinwu]

Thanks.  yes it drops also during the holiday.

[Ian_Lewis]

Hey,

Interesting question!

What channel of search traffic is dipping and by what percentage?

I would filter the traffic by channel to see what exactly is dipping. For example, if your paid search channel is dipping in traffic over the weekend it could be that your budget isn't quite high enough and your ads are not appearing as high as they may be during the week.

What other factors could be driving brand awareness? For example, are you posting updates across social networks during the week, but not on the weekend?

This could be impacting who organically searches for your brand after they've seen a tweet or a Facebook status.

I would also check percentage that's dropping over the weekend, if it's consistent over the past 3 months, then it could be normal behavior and I wouldn't worry.

Hope this helps!

[Tenlo]

This is generally normal for most industries, less people are on computers on the weekends so you see a decrease in not just search, but overall traffic. The same thing occurs any time you have a holiday during the week (Thanksgiving, Christmas).