Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Decline in Traffic
Our company is a full service law firm with a main website and 6 microsites relevant to each practise area. Over the last 2 years, we have had significant traffic growth and ranked well in SERP, conversions were good and everything was tracking along nicely. Come January 2019, the traffic on 2 of our microsites have dropped by 20% and is not recovering. We have done a site audit and there are no issues with the website, we are still ranking #1 in SERP for our targeted search terms but the traffic just isn't there. Has anyone else with legal websites had this issue or can provide insight into the drop in traffic? It just doesn't make sense why all of a sudden the traffic isn't there anymore. Any advice on what other actions we can take to try and find the issue would be appreciated.
Reporting & Analytics | | monique-plaw0 -
Gets traffic on both domain.dk and domain.dk/default.asp
Hi. Im runnning a couple of sites. And in my analytics/webmastertool I get both traffic on domain.dk and domain.dk/default.asp which are both essentially the same page. I'm pretty sure it would be better, if I somehow could make the default.asp "redirect" to "/". I dont wanna loose the linkjuice thou. Any smart suggestions for an easy fix? /Kasper
Reporting & Analytics | | KasperGJ0 -
I have to delete old thankyou page configuration?
Currently i am tracking thank you page conversion via google tag manager by doing following configuration in tag manager :- "Page URL Contains thankyoupage.html" But now i am implementing Enhance Ecommerce with tag manager with following configuration : - Custom event - "Event equals Transaction" I have test at staging level conversion working fine. But i have only one doubt that now I am implementing Enhance Ecommerce with tag manager so i have to delete old tag configuration right? i.e. "Page URL Contains thankyoupage.html"
Reporting & Analytics | | varo0 -
Huge Traffic Drop?
I am seeing a huge 30-40% traffic drop which started around 8-9 PM EST last night. I am compare the stats of today with last Saturday and the drop is significant. I am checking it in Google Analytics and Clicky and both report the same. The Adsense impressions drop also show the same. The rankings of my top keywords seem to be fine. I re-checked them using ranktracker for Google US, UK and others. I don't understand what has happened here. Anyone else seeing the drop? Is there a Google Panda update underway?
Reporting & Analytics | | abhim120 -
We have detected that the root domain is not a live URL.
I'm trying to add a URL that is having some obvious issues so I can further investigate. When trying to add this site to a campaign in SEOmoz i get the following: Roger has detected a problem: We have detected that the root domain theurbandater.com is not a live URL. Using this domain, we will be unable to crawl your site or present accurate SERP information. == What does that error mean? Where should I be looking to begin troubleshooting? The initial issue was that back on 9/1 according to Google Webmaster Tools this site began getting a high number of 500 erros and that number continued to rise up to 3200 of the same type of error. So something screwy is going on and I'm not sure where to start looking.
Reporting & Analytics | | digisavvy0 -
Increase number of pages crawled
Only one page is being crawled, how do I increase the number to include most of our site?
Reporting & Analytics | | NorthCoast0 -
Increase in 'Googlebot-Image' visits in analytics
Hi, I noticed a substantial increase in 'Googlebot-Image' visits data under Technology>Browser & OS in Google analytics for a few clients. Is this a bug? Are there any known fixes apart from just adding a filter to exclude the data? Regards Niladri
Reporting & Analytics | | neildomain0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230