Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Angular website and ranking
Hi guys Unfortunately I have to optimize the angular website, but I don't know how google see my website. Seo quacke (seo extension) doesn't get data from this website: https://cafegardesh.com and sitemap generation tools just crawl 1 page of this website. why? How find that google really crawl and index angular website?
Reporting & Analytics | | denakalami0 -
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
Any solution to low search traffic on weekend
Hi. all, https://www.babyment.com is content website. our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this? and is there a solution to this? or this is a just normal? Thank you.
Reporting & Analytics | | melvinwu0 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Organic Traffic From...Mountain View, CA?
I've noticed something a little odd in my organic search traffic lately. Looking at several websites that target the Minneapolis area, I'm seeing some organic searches come in (typically using head keywords - no geo-modifier) from Mountain View, CA. There's no way we are truly ranking well on these terms in California, so it certainly feels like Google sniffing around. I was worried that perhaps they were checking into penalizing us or something, but we've actually seen upticks in search traffic lately. This traffic is not showing up in Google Analytics, just Adobe SiteCatalyst. In the past, spikes from random locations were probably some sort of crawler, like the preview bot, but these are coming in as searches with (for now) keyword data. Has anyone else seen anything like this?
Reporting & Analytics | | SarahLK0 -
Google Analytics: how many visits from country Google domains?
Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario
Reporting & Analytics | | Darioz0 -
Abnormal Spike in Traffic- Ddos or what?
We've noticed a 100% increase in our traffic over the last three days. However, the page views have not increased proportionately. The traffic sources seemed to be dispersed naturally. Could this be a Ddos in the making or some other type of attack as it seems unlikely that we suddenly started receiving thousands of extra visitors. Its a leading news website with a consistent heavy traffic daily which just doubled over the last three days. What should we be looking at?
Reporting & Analytics | | RishadShaikh590 -
Will having a subdomain cause referral traffic from the domain name?
Hi! One of our clients has a site with the store on a subdomain: store.example.com. When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com. Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!
Reporting & Analytics | | debi_zyx0