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Thank you so much Dana, I am actually a partner of this company so I will not get fired, but it WILL HURT US A LOT if I don't manage this right.  As you can see I'm already planning from getting answers and seeking others experiences so I'm able to do the best I can.  There's actually a lot we can do during the dip, as we already bring in a lot of traffic from our weekly newsletter and we are very active on our social network too, and our most searches online is actually our brand so I'm pretty sure people will be able to find us, and of course there are other things we can do like adwords to get more traffic in.  This change is all for the better, or else why would we consider migrating? We have many plans to implement onto the new site, but this dip will make us re-evaluate all the potential benefits vs potential down falls, maybe we'll need to save up more capital just to prepare for this and set a new time.  Thanks!

We are thinking about migrating our site from Volusion to Magento due to traffic reasons, our site's been growing and we're going way over the bandwidth limit (40gb) for Volusion every month.  It only make sense for us to start on Magento CE where we can host it on our site and use our own bandwidth.  We will be using the same domain, and changing our URLs to make things better (we were somewhat restricted by Volusion so we couldn't optimize some of our URL addresses).  Here's comes the main question, since we are ranking pretty good for the keywords that we're targeting, we ABSOLUTELY DON'T want to lose any traffic or ranking from our pages, I know that there's something called the 301 redirect that we can use, but how can this be done? When we migrate the site, we will need to point our domain to Magento from Volusion, so basically Volusion store will be down... if we are changing domain names then the 301 redirect makes sense because we can have the original store live while it's redirecting to a completely new address.  Is there any method to still setup this 301 redirect, or is there something else I can do to save our rankings??? Thanks in advance!

Thanks! Great explanation!

What do you mean by "will determine the page quality score"?

If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?