Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
-
Hi Everyone,
Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well).
- Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device.
Thanks,
Andy
-
Hi AndyRCWRCM !
For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.
Here's a basic outline of how you can achieve this:
Create Variables in GTM:
Set up variables to capture information like source/medium.Set Triggers:
Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.Implement Tags:
Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.
To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.
For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.
Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
To get all the details of call, SMS and internet packages visit on net package hub -
I'd be interested to hear which solution you choose to go for in the end and why.
-
Hi Alex,
- Thanks I've since learned that all of CallRail, Wildjar, Phonewagon, and others like these three can track calls and send the data back to Google Analytics for instance as events.
Thanks!
Andy
-
Unfortunately, outside of Google Ads, Google doesn't offer a solution that you can use across your marketing efforts. (Which is a shame, as they clearly have the infrastructure set up to support the functionality in Ads. I, for one, would be happy to pay to extend this across to Analytics for more general tracking)
There are a number of 3rd parties who offer services that will integrate with Google Analytics, Ads, etc. and, potentially, your CRM if you have one. There is a good article here that might be a good starting point: https://www.optimizesmart.com/phone-call-tracking-google-analytics-beyond/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic traffic down
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
Reporting & Analytics | | Contentcoms2 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Parenthesis in URL?
For some reason, we have some URLs on our site with parentheses in them such as somesite.com/used-this(that)What will parenthesis do to the ranking of those pages?
Reporting & Analytics | | CFSSEO0 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Find Pages with 0 traffic
Hi, We are trying to consolidate the amount of landing pages on our site, is there any way to find landing pages with a particular URL substring which have had 0 traffic? The minimum which appears in google analytics is 1 visit.
Reporting & Analytics | | driveawayholidays0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0