Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number

[AndyRCWRCM]

Hi Everyone,

Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source.  We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well).

- Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device.

Thanks,

Andy

[kafeel_shah]

Hi AndyRCWRCM !

For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.

Here's a basic outline of how you can achieve this:

Create Variables in GTM:
Set up variables to capture information like source/medium.

Set Triggers:
Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.

Implement Tags:
Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.

Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.

To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.

For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.

Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
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[Xiano]

I'd be interested to hear which solution you choose to go for in the end and why.

[AndyRCWRCM]

Hi Alex,

• Thanks I've since learned that all of CallRail, Wildjar, Phonewagon, and others like these three can track calls and send the data back to Google Analytics for instance as events.

Thanks!

Andy

[Xiano]

Unfortunately, outside of Google Ads, Google doesn't offer a solution that you can use across your marketing efforts. (Which is a shame, as they clearly have the infrastructure set up to support the functionality in Ads. I, for one, would be happy to pay to extend this across to Analytics for more general tracking)

There are a number of 3rd parties who offer services that will integrate with Google Analytics, Ads, etc. and, potentially, your CRM if you have one. There is a good article here that might be a good starting point: https://www.optimizesmart.com/phone-call-tracking-google-analytics-beyond/