Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
-
Hi Everyone,
Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well).
- Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device.
Thanks,
Andy
-
Hi AndyRCWRCM !
For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.
Here's a basic outline of how you can achieve this:
Create Variables in GTM:
Set up variables to capture information like source/medium.Set Triggers:
Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.Implement Tags:
Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.
To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.
For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.
Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
To get all the details of call, SMS and internet packages visit on net package hub -
I'd be interested to hear which solution you choose to go for in the end and why.
-
Hi Alex,
- Thanks I've since learned that all of CallRail, Wildjar, Phonewagon, and others like these three can track calls and send the data back to Google Analytics for instance as events.
Thanks!
Andy
-
Unfortunately, outside of Google Ads, Google doesn't offer a solution that you can use across your marketing efforts. (Which is a shame, as they clearly have the infrastructure set up to support the functionality in Ads. I, for one, would be happy to pay to extend this across to Analytics for more general tracking)
There are a number of 3rd parties who offer services that will integrate with Google Analytics, Ads, etc. and, potentially, your CRM if you have one. There is a good article here that might be a good starting point: https://www.optimizesmart.com/phone-call-tracking-google-analytics-beyond/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Abnormally High Direct Traffic Volume
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
Reporting & Analytics | | graceflack 01 -
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Dark Traffic Mystery!
Hey everyone, My team and I have been digging into this problem and can't find an answer - and it turns out this has been an issue for over year. I'll try to explain the best I can, but let me know if you have any questions. My predecessor noticed a non-existent page URL getting traffic in GA. He had the web dev team create a page so he could see where the traffic is coming from. The page has every directive under the sun on it; noindex, nofollow, noarchive, nosnippet, noodp, noydir, noimageindex, notranslate All of the traffic is (direct) / (none). It gets about 300 visits per day. Avg. time on page is 15:40, bounce rate is 99.6% and it doesn't show up in the funnel. Previous page path is 92% entrance; 8% homepage. Geo is 92% US; then diversified across countries. Browser is predominately Chrome. OS is only Windows, and device is only desktop. I've run this page through a backlink checker, and we get nothing. I've run it through Screaming Frog and it has no internal links pointing to it. I've tried putting quotes around the URL and googling it and we get a few websites, but they're very low authority and it isn't likely that they're sending 300+ visits per day. Also, since all of the traffic is direct, I don't think it's coming from a backlink anyway. This has become a personal quest for several of us, as we really want to figure out where that traffic is coming from. Any thoughts? What am I missing? It's kind of driving me crazy because I can't figure out what I've missed, so if anyone figures this out and is coming to Pubcon in November, I'll buy you a beer!! 🙂
Reporting & Analytics | | rachelmeyer0 -
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
How to track subfolders in GA?
Is it possible to get the visitor statistics for a subfolder (example.com/blog/) in Google Analytics? I already have GA tracking set-up like normal, and visitors do get logged, but to see data only for /blog/ I have to go to Content > Site Content > All pages and search for "/blog/". Should I create a new profile in Google Analytics? Or is there a better way to only see stats for a subfolder?
Reporting & Analytics | | Qon0 -
Tracking pdf downloads
hello, I have a site with 100's of pdf's for download and I would like to track how many people are downloading these, does anyone have a simple solution for this? Is there anyway I can do this in Google Analytics using one piece of code, thanks...
Reporting & Analytics | | Socialdude0