Hi AndyRCWRCM !

For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.

Here's a basic outline of how you can achieve this:

Create Variables in GTM:
Set up variables to capture information like source/medium.

Set Triggers:
Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.

Implement Tags:
Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.

Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.

To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.

For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.

Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
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To do an SEO audit, you will need to:

Identify your goals. What do you want to achieve with your SEO audit? Do you want to improve your website's ranking in search results? Increase traffic to your website? Generate more leads or sales? Once you know your goals, you can tailor your audit accordingly.
Analyze your website. There are a number of tools and resources available to help you analyze your website's SEO performance. Some popular options include Google Search Console, Google Analytics, and Ahrefs. These tools can help you identify areas where your website is doing well and areas where it needs improvement.
Identify technical SEO issues. Technical SEO is the foundation of a good SEO strategy. It refers to the technical aspects of your website that can impact your SEO performance, such as your website's speed, mobile-friendliness, and crawlability.
Identify content SEO issues. Content is still king when it comes to SEO. Make sure your content is high-quality, informative, and relevant to your target audience. You should also optimize your content for search engines by using relevant keywords and phrases.
Identify link building opportunities. Link building is the process of getting other websites to link to your website. Links are one of the most important ranking factors in Google's algorithm. There are a number of ways to build links, such as creating high-quality content, guest blogging, and reaching out to other websites.
Once you have completed your SEO audit, you will need to create a plan to address the issues that you have identified. This plan may include making technical changes to your website, improving your content, and building links.

Here are some additional tips for doing an SEO audit:

Be thorough. Don't just focus on one aspect of SEO. Take the time to analyze all aspects of your website's SEO performance.
Use the right tools and resources. There are a number of tools and resources available to help you with your SEO audit. Use these tools to your advantage to get the most accurate and up-to-date data.
Be patient. It takes time to see results from an SEO audit. Don't expect to see changes overnight. Be patient and consistent with your SEO efforts, and you will eventually see results.
If you need help with your SEO audit, you can hire an SEO professional to help you.
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The Google Maps citations that you linked to are a type of local backlinks. Local backlinks are links to your website from other websites that are relevant to your location. They can help to improve your website's visibility in local search results.

There are a few ways to get local backlinks:

Create a Google Business Profile and get it verified. This is the first step to getting listed on Google Maps and making it easy for customers to find your business.
Submit your business to local directories. There are many local directories online, such as Yelp, Yellow Pages, and Bing Places. Submit your business to these directories and make sure your information is accurate and up-to-date.
Encourage your customers to leave reviews. Reviews are another important way to get local backlinks. Encourage your customers to leave reviews on your Google Business Profile and other online sources.
Reach out to other local businesses and see if they would be interested in linking to each other's websites. This is a great way to get backlinks from other high-quality websites that are relevant to your business.
To get the same links for your website, you can use the following Google Maps URL Builder: https://developers.google.com/maps/documentation/urls/guide tool. This tool will allow you to create custom Google Maps URLs that are specific to your business. You can then share these URLs with other website owners and ask them to link to them.

Here is an example of a custom Google Maps URL for a business in New York City:

https://maps.google.com/url?q=Koky+World%2C+New+York%2C+NY
You can replace the Koky+World and New+York%2C+NY parts of the URL with your own business name and address.

Once you have created your custom Google Maps URLs, you can start reaching out to other website owners and asking them to link to them. Be sure to explain why you think their visitors would be interested in your website and how linking to your website would benefit their visitors.

I hope this information is helpful. Please let me know if you have any other questions.
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