Rewrite a good post
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Hello
I have a blog post from 2015 that is ranking very well on Google but I have a terrible bounce rate of more than 98% for this landing page. This post is bringing 4 more visits than the rest of my website pages so I need to make people stay in the site.
I don't want to lose my rankings so my question is:
Is it better to modify this post or to write a new post and delete the old one?
Thank you
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Thank you very much
I will rewrite the post.
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Ask yourself how people are finding the page. What search terms are they using?
It may just be that the page completely answers their question, which isn't a bad thing. I've never thought bouncing was a bad thing, pogoing is.
Are there any resources on your site you could direct them to than expand on or are related to this page? I'd add some banners/links to that, otherwise I wouldn't worry about it too much
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Hey there,
Don't delete the post. Just add some CTA such as buttons to your product/service, opt-in form for email subscription, or video as suggested above.
If you delete the post, you'd risk rankings loss which is unnecessary.
Cheers, Martin
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Instead to delete the post, I think is good idea to improve it
- analyze the text with some readability tool
- add videos, infographics, tables
- add sections with content related of the main topic
- add schemas to your post
So answering you question.
You dont need to delete it, you need to optimize your convertion rate.Another good advice
- add a video tracking tool such as crazyegg or hotjar ....so you can see why your user are leaving the website.
- add a heatmap to see where the most important areas of the page and less relevants
-if you have the budget you can think in to create a optimization plan I always use optimizely as my main tool.
Best Regards
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