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Single topic website or as part of a multiple topic website?

Intermediate & Advanced SEO

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Kate_team_DM last edited by

I have content sitting on a site here - https://www.pfizerpro.co.uk/product/xeljanz/rheumatoid-arthritis - domain authority 25 page authority 18 - the pages went live three months ago and the website was launched 18 months.

We now have the option to use a brand new domain www.xeljanz.co.uk

Which is the better option to stick with the www.pfizerpro.co.uk as it is a larger multiple topic site that should attract more links or to start a new single topic site which google may view as the better source as it is dedicated to the topic?

Thanks
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benesmartin last edited by

Hey Kate,

I'd stick with the original one.

In case of changing, you'd risk drop in rankings for 18 months which is quite long period of time.

On top of that, Google likes bigger pages so multiple topic shouldn't be a problem.

Cheers, Martin
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