Single topic website or as part of a multiple topic website?
-
I have content sitting on a site here - https://www.pfizerpro.co.uk/product/xeljanz/rheumatoid-arthritis - domain authority 25 page authority 18 - the pages went live three months ago and the website was launched 18 months.
We now have the option to use a brand new domain www.xeljanz.co.uk
Which is the better option to stick with the www.pfizerpro.co.uk as it is a larger multiple topic site that should attract more links or to start a new single topic site which google may view as the better source as it is dedicated to the topic?
Thanks
-
Hey Kate,
I'd stick with the original one.
In case of changing, you'd risk drop in rankings for 18 months which is quite long period of time.
On top of that, Google likes bigger pages so multiple topic shouldn't be a problem.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having Multiple Similar Topic pages hurt my ranking?
Hi, We have an ecommerce store and currently have topic pages setup for each category/location combination, each topic page lists relevant products available for sale, so for example Most Popular Birthday Party products in UK
Intermediate & Advanced SEO | | cmavroudisyahoocom
Most Popular Birthday Party products in London
Most Popular Birthday Party products in Manchester We are now looking at ways of capitalising on longtail keyword searches and a potential solution is to expand the number of Topic Pages/Location combinations so for example Most Popular Birthday Party products in UK
Cheapest Birthday Party products in UK
Birthday Party products for small groups in UK
Birthday Party products for large groups in UK
Children Birthday Party products for in UK
etc In general would this be a positive or negative thing to do for our site to give each longtail keyword its own dedicated topic page (given that our crawl budget is not necessarily high). Or should we just try to add longtail keyword to the original topic page itself and make that one rank better? Thanks0 -
Website removed from Bing and Yahoo
Hello, Our website howtoremove.guide was recently removed from the Bing and Yahoo index. The first thing we did was contact Bing Webmaster support to ask what the issue was since we did not get any notifications or messages in our webmaster dashboard. The email that we got back said “I have escalated the issue to our engineers and will get back to you once I receive an update.” Since then, we haven't received any word back from them, but we did not find any technical problems and we strongly believe we were manually penalized. We've never had issues with a search engine before, so we are at a loss what to do. Could you please give us advice as to what technical issue our website might have or what could incur a deindex penalty in our case? We want to do everything that is possible to get back into Bing and Yahoo search results ASAP. The website has primarily affiliate content, so we are doing anything we can to clean everything up, but any recommendations will be incredibly useful to us. We are also open to contacting an expert on this, but we have no idea where to look.
Intermediate & Advanced SEO | | ThreatAnalyzer0 -
What is the "Homepage" for an International Website With Multiple Languages?
BACKGROUND: We are developing a new multi-language website that is going to have: 1. Multiple directories for various languages:
Intermediate & Advanced SEO | | mirabile
/en-us, /de, etc....
2. Hreflang tags
3. Universal footer links so user can select their preferred language.
and
4. Automatic JS detection of location on homepage only, so that when the user lands on /, it redirect them to the correct location. Currently, the auto JS detection only happens on /, and no other pages of the website. The user can also always choose to override the auto-detection on the homepage anytime, by using the language-selector links on the bottom. QUESTION: Should we try to place a 301 on / to point to en/us? Someone recommended this to us, but my thinking is "NO" - we do NOT want to 301 /. Instead, I feel like we should allow Google Access to /, because that is also the most authoritative page on the website and where all incoming links are pointing. In most cases, users / journalists / publications IMHO are just going to link to /, not dilly dally around with the language-directory. My hunch is just to keep / as is, but also work to help Google understand the relationship between all of the different language-specific directories. I know that Google officially doesn't advocate meta refresh redirects, but this only happens on homepage, and we likewise allow user to override this at any time (and again, universal footer links will point both search engines and users to all other locations.) Thoughts? Thanks for any tips/feedback!2 -
How I can improve my website On page and Off page
My Website is guitarcontrol.com, I have very strong competition in market. Please advice me the list of improvements on my websites. In regarding ON page, Linkbuiding and Social media. What I can do to improve my website ranking?
Intermediate & Advanced SEO | | zoe.wilson170 -
Urls in Bilingual websites
1-I have a bilingual website. Suppose that I am targeting a page for keyword "book" and I have included it in that page url for the English version: English version: www.abc.com/book Can I use the translation of "book" in the second language of the website url instead of "book" ? Please let me know which of the following urls are right " French Verison: www.abc.com/fr/book or www.abc.com/fr/livre livre=Book in French 2- Does Google have any tool to check if the second language page of the website has exactly the same content as the English version. What I want to do is for example for a certain page in English version, my targeted keyword is "book" . So my content would be around books. But in the French version of this page, I want to focus on keyword "Pencil" in French instead of "book". Is it wrong or any consequences? That was the main reason for the question number one. Because if it is ok to do what I explained in item 2 then I will set my urls like: In English : www.abc.com/book In French: www.abc.com/fr/crayon crayon=Pencil in French
Intermediate & Advanced SEO | | AlirezaHamidian0 -
4 websites with same content?
I have 4 websites (1 Main, 3 duplicate) with same content. Now I want to change the content for duplicate websites and main website will remain the same content. Is there any problem with my thinking?
Intermediate & Advanced SEO | | marknorman0 -
One site for multiple regions with a twist?
Hi there. I'm hoping to tap into the collective wisdom of this great community. I've just become involved in a business that spans two countries Australia and New Zealand. Currently we have one site in Australia "AAAA.com.au" and a similar site in New Zealand which is a joint venture with another company so for some reason they chose to merge the names to get "BBAAAA.co.nz". The Australian site is hosted in Australia and ranks #1 for targeted keywords in a competitive industry. The New Zealand site is hosted in NZ and has been live for nearly 2 years but ranks very poorly with targeted keywords i.e. not in the top 50! The content on sites is similar but not the same and phone numbers and location details are different etc. The NZ site has not been link building which is likely the main issue. What I want to do is now change the BBAAAA.co.nz site to AAAA.co.nz (the other company has agreed the name change is warranted) and service New Zealand from Australia using our well performing site. Any thoughts on the best way to achieve this to maximise the good ranking of the Australian site? The Australian site has a lot of back links from a range of sites. I've taken into account the following info at Google but I'm still stuck for the best answer given our tricky situation. http://www.google.com/support/webmasters/bin/answer.py?answer=182192#2 Would love to hear your thoughts on how to approach this one. Cheers in advance.
Intermediate & Advanced SEO | | ICMI0 -
What are the SEO ramifications to forwarding your website to Facebook?
I have a client who wants to forward their website traffic to a campaign on Facebook for two week. I think it's a horrible idea on so many levels, but need a solid reason why. My gut says that their Google rankings will suffer, but I can't find any research/articles that state such. Help?
Intermediate & Advanced SEO | | Axis410